BRAID CREATIVE & CONSULTING
branding | visioning | marketing
that blends who you are and what you do
The Chalkboard Method
12-Dec-2016

The Chalkboard Method

When we first launched Braid Creative, we spent a few months developing our brand, solidifying our positioning, and designing our website. We launched with a big hurrah and a bottle of bubbly. And then… crickets.

We needed clients, stat.
At the time, we were working with our executive coach, Jay Pryor, who held us accountable for doing things to help move our baby business forward. He helped us navigate feelings of uncertainty, but he also helped us get clear and practical when it came to growing our business. When we shared with him how freaked out we were that we didn’t have any clients he said this:

In order to get clients you have to make space for them.

The Chalkboard Method for creative entrepreneurs

Our coach put us “on the hook” for developing a system to visually track our clients. Jay promised that the universe abhors a vacuum and that we simply needed to make space—literally and metaphysically—for clients.

I had an entire wall in my home office painted with chalkboard paint at the time – and as daunting as it was to “make space” for clients I didn’t have yet, I drew 12 lines that I hoped would fill sooner than later. I remember sitting back down at my computer, which faced my chalkboard wall, a little freaked out about the constant, oversized reminder that we had NO work. But through a combination of a lot of hustle while launching our business and a little bit of magic (#hustlewoo), all 12 slots were filled by the end of the week.

The Chalkboard Method for manifesting clients

What started as something that felt a little silly or superstitious has become a business tool we come to rely on every single day and what we refer to as “The Chalkboard Method.” Our own Chalkboard has evolved from just 12 blank spaces for clients, to a place where we track (and attract) dream clients, digital products, new offerings we’re experimenting with, and even grow our social following.

Anytime I tell someone about The Chalkboard Method, they want to know more details! “How does it work? How can I make my own?”

I’ve got you! Here is a worksheet that will walk you through The Chalkboard Method step-by-step so you can make it your own.

DOWNLOAD: CHALKBOARD METHOD WORKSHEET

And if you’re still wanting more, I did an entire podcast episode on The Chalkboard Method over at Being Boss. You can listen to that here.

FILED UNDER: Dream Customer Catching, Resources for Creatives
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THE BRAID BLOG from TARA AND KATHLEEN
Braid Creative & Consulting is branding and visioning for creative entrepreneurs and purposeful businesses. The Braid Blog is where we share weekly insights and resources for getting clear about your vision and voice, sharing content that attracts your dream client, and creating the brand positioning you want to be known for.

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blend who you are & what you do,

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This ecourse is for creative people like designers, photographers, stylists, lifestyle coaches, wellness professionals, yogis, foodies, writers, bloggers, and creative consultants. Whether you’re just starting out, or have lots of experience, our step-by-step guidance will help you create a brand and business vision that feels more clear, confident, and like the true you.


 


 

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BEING BOSS PODCAST

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