When Hustle Meets the Woo

28-Sep-2015

hustle and woo-woo for your business

If you’ve got your eyes on our blog and your ears on the Being Boss Podcast — you’ve heard us mention a time or two the power of mindset, and making mental space for a successful business.

At Braid we use a chalkboard wall and physically draw out blank spaces as our practice of manifesting dream clients each quarter. But there’s a little more to it than that.

Caitlin here. I’m Braid’s assistant. I’ve been a long time follower of their work and blog and have been working with Tara, Kathleen, and Liz behind the scenes for the last several months. And without disrupting the amazing voices of Kathleen and Tara in this space, I wanted to pop in and share something that I’ve observed in working with them that perhaps they haven’t even really seen. Yes they’ve got the woo-woo working for them, but they’ve got some practical mojo working for them too.

I love me some good power-of-the-mind practices as much as the next gal. But when it comes to starting or even up-leveling, your own business, you’ve got to pair your woo with some hustle. I call it the “hustle-woo”...It’s a working title. Let’s just run with it here.

When it comes to your business, you’ve got to pair your woo with some hustle. Let’s call it the hustle-woo. (click to tweet)

pairing the hustle with woo woo as a creative entrepreneur

Not long ago, as summer vacations were winding down and we knew busy Fall was around the corner, the Braid sisters got a little vulnerable. They sent out a newsletter talking about how for the first time in a long time we were staring a quarter in the face on that chalkboard of ours, that was staring back completely blank. Void of any clients. Not a single one.

And that’s every creative entrepreneur’s nightmare, right? Not having those clients knocking down your door. But Tara and Kathleen handled it like the bosses they are. When I shared this post with them (writing it in secret) and the idea of the hustle-woo, here’s what they shared about how they used it to bounce back before a brief slow time could turn into a long slump:

We trusted the process. When we started to hear those insecure whisperings in our head of ‘We’ve run out of dream clients! We got a little too comfortable. It was too good to be true! The other shoe has indeed dropped!’ We trusted the process. We trusted our own Braid Method that had proven time and time again to work for us and our clients. We kept sharing our gifts of knowledge, blogging, writing, podcasting. That sounds pretty practical, but in fact, it was the woo part of the hustle-woo. It kept us in boss-mode, and kept those insecure whisperings leashed.” – Kathleen

We took action. I’m usually the ‘process’ half of Braid, and Kathleen is the ‘take action!’ But in this case I knew if we wanted to fill those blanks on the chalkboard, we had to get hustling—not in a gross salesy way, but just by intentionally reaching out to people who had previously reached out to us, write emails pointed right at the heart of what they needed, schedule face-to-face meetings, and take the time to really explain how we work together (not just send a canned response). After three weeks of walking a dozen creatives through our method (versus passively waiting for new, amazing clients to come knocking on our door) the chalkboard was filled with new amazing clients after all, and Fall could roll on in the way we’ve become accustomed to…. busy!” – Tara

Here’s what else I saw happening from the Braid wings—some critical ingredients to the hustle-woo really working:

1. Ask. It wasn’t that there weren’t any dream clients who wanted to work with Braid, it’s that they hadn’t been explicitly invited to work with Braid. A lot of people assumed we were too busy or too expensive to work with us one-on-one, so we straight-up invited our newsletter subscribers to hire us, and Kathleen straight up asked her podcast listeners to hire Braid if they were interested. Even if you have a product or brand that your followers love, they need to hear it straight from your mouth time and time again: Hey! I want to work with you! (click to tweet)

2. Make the space. Yes, they had already been making the space on the chalkboard, but they also made space in their schedules to be a little more hands-on about reaching out to clients. Instead of devoting hours to writing a new blog post each week, they repurposed some amazing content from a newsletter series that they knew would still connect with their audience (and it has!), so that they could spend those hours reaching out to potential clients and working on refining and tweaking their creative process instead.

3. Reconnect. We took a look at all the inquiries we had received and Kathleen and Tara took some time to personally reach out to some inquiries that felt like a good fit but for one reason or another had fallen out of touch. They knew these people were already big fans of Braid, and even if it hadn’t been the right time before, maybe now was the time to say yes!

4. Reassess. If one of your offerings isn’t selling, it’s time to reassess why that may be and then repackage it in a way that speaks to your clients’ needs now. We’ve been changing up some aspects of our onboarding process and making tweaks to our offerings so that we can attract even more dreamy clients. Tara and Kathleen thought about which parts of the process were sucking more energy than they were giving—both on our end and the client’s end—and began reworking them to be more user-friendly and straightforward across the board.

You will always have highs and lows in your business. There will be times when it will feel like clients just manifest themselves, and there will be times when you have to do a little more hustle to get them through the door. And it’s those times when it helps to get a little reflective and take an honest look at your business to see which areas can use a little refining and tweaking. If you think you could use some help in this area, check out our Braid Method Branding ECourse. It’s a lot more than finding your personal brand—it’s filled with great exercises to help you think about your business is ways you might not have before so that you can pair your woo with some hustle and keep moving forward.

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

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