BRAID CREATIVE & CONSULTING
is branding & business visioning
for creative entrepreneurs.
Keeping the Dream Job Dreamy as a Creative Business Owner

Keeping the dream job dreamy

When you work for yourself, it’s not like you’re in a constant state of bliss. But it’s nice, even exhilarating, when I’m randomly struck by how much freedom, flexibility, and fulfillment I really have. I feel it when I see the client names and ecourse enrollments on our chalkboard. I feel it when I see all the patchwork colors of the appointments on our calendar. It feels good to be busy, productive, and thriving.

Because the next newsletter that’s due to go out, or the next brand platform due to a client aren’t overwhelming to-do’s—they don’t want to make me throw my hands up or quit, they fuel the dream! I know the work will unfold and happen the way it always does, in methodical steps, not in late nights or mad dashes.

This has become my natural humdrum way of working and living. There’s no going back now. For me, it’s the day-to-day routines and ways of doing business that really make my job dreamy.

when you're in a rut at work

1. We share content consistently & stick to sharing what we’re known for.
Kathleen, my younger sister and the force behind how we share content at Braid, loves routines. She also loves sharing content – blogging, podcasting, videocasting, and creating products that can help lots of people.

Maybe this part isn’t as fun for you. I’m more naturally inclined to the one-on-one dialogue of working with a client. But I still see how sharing content—at our own pace, on the platforms we feel comfortable with, and in our own voice—keeps our dream going:

    • Sharing content attracts people who are a fit with our style and what we have to teach them. It’s a following that’s growing all the time, but not willy-nilly or without intent.

    • Sharing with people who feel like a fit, means even if just a few of them decide to work with us, we’re not over-proving ourselves or selling them something they don’t want or need.

    • Sharing content positions us as relatable experts, so whether they decide to sign up for our ECourse or work with us 1:1, we can really make the most impact for everyone involved—not as order-takers, but as trusted guides.

    • Sharing content is happening all the time, so even if business gets slow, the fire doesn’t ever really go out, it sustains. If we find ourselves in a natural lull, we don’t fret, we spend that energy writing an amazing piece of content to share instead.

Sharing content consistently is like keeping the coals burning so your fire doesn’t go out. It’s how you slowly & consistently keep fueling the dream.

2. When it comes to selling our services, we stick to the offering we’re known for.
As the older, more methodical sister, what I love is the process of the work we do. What’s so dreamy about it for me, is having an offering that is so clearly defined by our expertise (what we’re best at) and following the same steps every single time. It’s also how we manage all the projects we take on without getting stressed out or feeling trapped in a job of our own making. Here’s what might sound dreamy about this kind of structure for you, too:

Structuring your offering in a methodical way keeps you from burning out. You get to take each project or client one step at a time, as a trusty guide, not a scattered order taker. Otherwise, your dream job could become just another a day job of your own making.

    • we can do a lot of things, but we don’t have to sell them all (or get spread thin)
    • we stick to one primary offering (with steps and ingredients we always include)
    • so selling feels like second nature (explaining the path & what they get at the end!)
    • we can layer projects more easily & scheduling is a no-brainer (no all-nighters!)
    • the client collaboration is genuine (and we get to be the guides)
    • client approval is a dream (because they’ve been a true part of the process)
    • building a team is easier (everyone knows their roles and the steps)
    • launching a product is just a natural outcome (if it’s part of your dreamy vision)
    • because your process inspires & inform the content you share (full circle people!)

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Whether you want to be better at sharing content to keep attracting dream clients, or like the idea of structuring your own offering and projects in a more “dreamy” way, Kathleen and I are going to be talking about both in a webinar next week and you’re invited!

Free Live Branding Webinar / Friday, August 5th at 11AM Central / 12PM Eastern

    • how to share content to attract dream customers
    • how to get more clients and still love your job!
    • how to create an editorial calendar so you’re not at a loss of what to post & when
    • plus, how we structure our one-on-one engagements and manage our projects to keep our jobs dreamy

We’ll be sharing how we “give it all away” in our content to attract dream clients, our profitable strategy since we first started Braid Creative (before we ever even had an email list to sell to!). We’ll talk about structuring an editorial calendar so you can be consistent, and we’ll share our secrets to managing our clients so that we’re always feeling like experts vs. order-takers. Sign up here, and ask us a question ahead of time. We hope to see you there!

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Brand and business uncertainties

Tara here. Kathleen and I were hosting a webinar last week about attracting your dream client, navigating selling conversations with more confidence, and helping them actually hire you once they are ready to find out more.

The creative entrepreneurs, makers, consultants, and coaches gathered together to hang out and learn something new from us—and also share the thoughts and concerns so many of us have pinging around in our head. They also voiced many of the same heartfelt uncertainties and declarations we hear again and again (and feel ourselves!) for their brand and business vision:

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“I want to show up, to position myself as an expert in my field!”
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“I feel like I’m second-guessing my value to my dream client or why they should invest in me.”
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“I don’t even know who my dream client is or how to attract them.”
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“I need to be more consistent about how & what I share online.”
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“I want to transition from freelance to deeper, more strategic work!”
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“I want to transition from one-on-one work to creating products that can reach and help more people!
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“I want to blend my different passions & professions into one brand, but I don’t know how, or if it’s even possible.”
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“I’m afraid I’m trying to do too much with my brand.”
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“I’m afraid I’m not doing enough with my brand.”
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“I’m a little embarrassed to embrace & share my personal brand with others.”
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“I don’t even know what my personal brand really is.”
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“I feel unclear about what my brand focus should even be.”
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Any of these wants, needs, or challenges sound familiar to you? Just another day in the head of the creative entrepreneur, right? But what’s really running through all of these thoughts? The need for a clear message and focus + a voice and style that feels like the professional and person we are. This is the clear one-two punch combo we all really want from our brand.

Think of the kind of confidence you would feel if your brand was doing those two things for you. Think how much more focused and legit you would feel when you were:
    • updating the content on your home page, about me, or sales pages on your website
    • blogging, sharing videos, or posting on social media
    • sending emails to people inquiring about your services
    • having conversations with people interested in hiring or buying you

When we get to the heart of what we all want our brand to do for us, it’s 1.) share a clear message so people actually understand our value & how to buy us 2.) with a voice and style that feels like the expert + the person we are.

This is why we created the Braid Method Branding ECourse. It’s how we take you through all the layers of your brand and business vision and show you how to weave them together, so you get your head and your heart into a clear, confident brand:
    • your vision (what do you really want to be doing all day?)
    • your expertise & personal brand (you have both even if you think you don’t!),
    • your dream client & attracting them (you can’t be everything for everyone!)
    • the content you have to share & the offering you have to sell
    • blending these together into a brand focus with messages that position you with confidence

Feeling uncertain in your business

It can be hard digging into your brand and business vision this way! But in all the best ways. It’s not the kind of hard that feels like you’re spinning your wheels without direction. It’s the kind of hard where you can see the framework on the page, the roadmap to getting the brand you want – you just have to knuckle down and start shaping “all the ideas” into those brand messages that are going to serve you in all your “brand places” online and in person.

We want you to feel like we’re guiding you along the way. We know we can’t work with every creative entrepreneur one-on-one to help them shape up their brand. So we made sure to get as much support and guidance woven into our ECourse as possible with:

  • Lessons that feel like we’re speaking directly to you (we are creative entrepreneurs like you!) where you’ll hear Tara (the rational & layered older sister) and Kathleen (the bold & empowering younger sister!) piping in with our stories and own specific expertise.

  • Worksheets that don’t have you staring at a blank page but give you a framework, an outline, even fill-in-the-blank scripts that we use behind-the-scenes in our own brand work.

  • Audio Recordings so you can pop in your earbuds or listen in the car, as Kathleen and I narrate each lesson, plus give you advice around working through your worksheets (where the magic & the real work happens in the ecourse!)

  • Exclusive Webinars you can attend, just for Braid ECourse students, where we’ll be answering questions and addressing some of the roadblocks we see people coming up against when trying to shape up their brand.

  • Access to The Braid ECourse Facebook Group where you can connect with your peers for extra guidance, support, and questions!

Often what keeps people who’ve been meaning to take The Braid Branding ECourse, but just haven’t taken the leap yet – isn’t the cost investment as much as it is carving out the time.

We get it! With seven super-robust lessons, we provide a suggested schedule—whether you’re the type who wants to do it all in one week, like an intensive, or you’d rather spread it out over a couple of months. You can take the ECourse on your own time, at your own pace – with pep talks from us to keep you going along the way.

Speaking of your own pace and style, you can also pay two different ways, either three monthly payments or just a one-time purchase. Check out the details, price, and more of what you get with The Braid Branding ECourse here. >

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Cultivating Confidence in Your Selling Conversations | Braid Creative