Tara here. I know many of you are just starting on this adventure of building a business and brand of your own. Welcome to the wild ride! Some of you are starting on a career path working within an organization (it may not feel as wild as going rogue, but you’re still carving out your way!) Hello to you, too.
But! I’m not talking to the “just starting outers” right this moment. Nope. I’m talking to the “been-around-the-blockers.” You are at a fork, a bend, a crossing, or you simply want to stop going around this same block and try some new territory. You aren’t just starting out on this journey – you are transitioning your business or your expertise into “what’s next” for you.
And for some reason, this transition can feel a lot less exciting than the early days of starting something completely new, and frankly, more daunting.
Why does transitioning our business, our brand, or simply our expertise feel harder than starting from scratch? It’s not. We just forget how hard it was in the beginning.
When we remember the excitement of those first days, everything—even when it was small—felt big: “The first client! The first dollar! The website finally launching! The product growing! The first hire! This is working! This is sustaining! This is exceeding what I imagined!”
In retrospect, the not-so-exciting, awkward, or stressful stuff somehow seem minimized. Those early trial and error days at worst are remembered like well-earned war stories, and at best seem almost cutely naive: “Remember when I took on that project that was completely bonkers? Remember when I hosted that workshop and only ten people came? Remember when I thought my specialty was going to be A., but it turned out to be Z? Silly me! Those were the days, ha ha ha. Sigh.”
So when we look forward to what’s next for us, why do we all of the sudden become so unforgiving of any trial and error, completely annoyed by any awkwardness at all, and somehow no longer interested in the fun parts? Why is the dreaming part replaced with grim determination? Is it because we know too much? The problem is, knowing better doesn’t necessarily feel better.
Maybe you’re different. Perhaps you love a really earth-shattering evolution. You don’t mind being out of your depth again. When I try something completely new for my career or business, I tend to feel like an anxious sixth grader starting middle school, and all my fifth grade rule-the-school swagger is totally knocked off center.
You’re smarter and more experienced than when you started out – but that doesn’t always equate to feeling more confident when you’re in transition. It’s hard going back to feeling like the new kid on the block.
Here are some of the goals we hear all the time (and have tackled ourselves) that get us into this transition in the first place – and then later get us asking “What did I do!? Why didn’t I leave well enough alone!?”
The transition to each of these milestones isn’t always fun. But, guess what, it’s worth it once you get there! So I want to give you a few reminders to help you remember to, well, at least TRY to have fun along the way, to get excited again, and to feel like this leg of your journey is just as fresh as the first time around:
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We’ve also just launched a new offering for you creatives, marketing and communications specialists who are working within organizations. Check out BraidCreative.com/TeamVisioning for ideas on how you can reinspire and reframe what’s next for your team. While you’re at it you can sign up for our Branding & Marketing Letters for Businesses, where we’ll bring you fresh perspectives from out in the creative entrepreneur world as well as our own advertising agency experience (but also maybe… gasp!… some fun and personality!) into the work you do together.