Two Tips for Creative Bloggers from Brené Brown

13-Jun-2013

It can be scary sharing yourself online. Your inner critic might tell you that you’re narcissistic, self-indulgent, or irrelevant before you ever even open a new blank blog post. But capturing, shaping, and sharing our most authentic selves is an important act of courage. Consider some of your favorite bloggers – I bet they’re the ones who keep it real by sharing their struggles and speaking their truth. So what is it that we admire vulnerability and courage in other people but see it as something to be criticized and stopped in ourselves?

We were recently hired by researcher and author turned TED Talk and Super Soul Sunday rockstar Brené Brown to overhaul her brand. You can read more about how that went down (and how surreal it felt to be hired by a personal hero) over on my personal blog. Brené Brown’s expertise is in vulnerability, courage, and shame-resilience. I thought she would be the perfect person to ask for a little bit of wisdom when it comes to showing up and being seen – specifically for creatives who blog. Here’s what she said: 

1. KNOW YOUR LINE 
“If it's too comfortable, it's not far enough. You have to experiment. I've found that mine is this: I share what is vulnerable, not what is intimate. Oh, Brené, you make blowing minds in seemingly simple sound bites look so easy.

I Share What is Vulnerable, Not What is Intimate

What’s your line – the one you won’t cross? What would be vulnerable for you to write about? What would be too intimate? If you need help finding your line check out our blog post and Braid exercise on the very topic here.

2. WRITE FOR YOUR FANS, NOT YOUR CRITICS
A big part of the battle in showing up and being seen is the fear of judgment and rejection we may or may not actually experience. The fear of the critic is enough to stop us in our tracks before we ever even begin to express our authentic selves. The truth is this: most of the time those critics (what Brené refers to as our “gremlins”) exist only in our own heads. So instead of armoring yourself against the haters (real or imaginary) write for your fans – the people who love you. 

Write For The People You Love

Try this: take out a piece of paper – draw a line down the middle. On the left side write down some vulnerable things you would like to blog about but haven’t. On the right side list 5 people who love you. It could be another blog friend, a coworker, your best friend, spouse, or even an imaginary secret admirer. Now imagine writing your scary vulnerable post just for them. 

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If you were writing a blog post today for your creative business, and imaging only your biggest fans reading it (no critics!) what would you title it? Tell us on Facebook.

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

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