How to Deal With the Fear of Blogging

19-Sep-2013

I would say that ninety percent of the creatives we coach, consult, and do one-on-one branding work with have a blog that they don’t keep up with or want to start a blog but are either freaked out at the idea of writing in such a public space or simply at a loss of where to begin. Blogging is a great platform for blending who you are with what you do, sharing your gifts of knowledge, and proving that you are an expert at what you do. I’ve found that fear is the number one factor in holding people back from launching a blog and hitting “publish” on the regular. So today we’re going to tackle the roadblocks of writing and get you on your way to generating content like the confident, authentic, badass expert you are. 

Blogging Fear #1: “I don’t know what to write about.” 
• Start by writing about your life - be transparent, authentic, and open by sharing where you’re at right now. 
• Limited categories (ie. food, work, style, design, and so on… ) and even a loose editorial calendar can help you find a lot of structure for your blog content. Our post, If You Had to Write A Book, might be a great way to brainstorm categories for your blog. 
• Share the behind-the-scenes of how you work or how you helped someone beyond the final product. Or you can get even more specific and share more about your daily operations, struggles, and victories when it comes to doing your thing. 

Blogging Fear #2: “I’m afraid of what everybody will think.” 
• Oh boy. Every creative I’ve coached in the last week is afraid of what “everybody” will think. So I challenged them to name 5 specific critics. 9 times out of 10 they can’t name anybody. Not one person. (I’m writing more about this in my Letters for Creatives this week – sign up here if you want more on this topic). 
• Brené Brown gave me great advice to share with you when it comes to fear and blogging: write for your fans, not your critics. And while you’re at it – share what is vulnerable, not what is intimate. With these two bits of wisdom in mind you’ll be able to write from an authentic, yet safe, place. You can read more about that in this blog post here. 
• Know that you’re doing those fans, and your own creative business, a disservice when you hold back your gifts of knowledge.  

Blogging Fears

Blogging Fear #3: “Nobody is reading.” 
• A quick rebuttal I get from creatives who are terrified of what “everybody” will think is that “nobody” is reading. Nobody is reading because you’re afraid of writing! 
• When you’re afraid of sharing your point-of-view your content becomes watered down and boring. When you can share who you really are without sounding like a robot you will attract readers.
• Ask for feedback. You’ll feel like nobody is reading if you don’t remind your readers to interact with you. Ask for comments, opinions, ideas – or you might even try telling your readers how to hire you. See what happens.  

Blogging Fear #4: “I don’t have enough time.” 
• Yes you do. Get off Facebook / Twitter / Pinterest / Instagram and start writing. You don’t “have” time or “find” time. You make it. 
• Make time by setting a timer. I had 20 minutes to start this post before going into a meeting. I thought “Meh. What can I really get done in 20 minutes?” It turns out I was able to write the entire intro paragraph and a rough outline for this whole post in 20 minutes. I finished up the rest this morning (before another full day of more meetings) in my breakfast nook.
• Write during your most creative time of day. For me this is in the morning. If you need help pinpointing your most creative time of day check out our post on A Resolution for Routine. 

Blogging Fear #5: “I hate my blog / website design.” 
• Prove to yourself that you can consistently create content for 3 months, 6 months, or a year and then hire someone to pretty up your blog for you. You can move your blog content just like you can move your furniture around. 
• Most people are reading your blog through an RSS feed anyway – that means they have no idea what your blog or site looks like. They’re only interested in what you have to say. 
• When in doubt, keep it simple. One of my favorite blogs is Zen Habits. It’s meaningful content delivered on a simple white background with black text and no photos. 

Finding your voice and an audience takes practice and time. And while it may take a little bit of courage to hit “publish” on the regular, it gets easier the more you do it. You’ll find confidence, creative fulfillment, and potentially clients, with each post that goes live. So blog on, friends. Blog on. There’s nothing to be afraid of. 

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

P.S. We send out exclusive discounts and content to our ECourses in our weekly Letters to Creatives emails straight to your inbox. Sign up to receive those here.

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