Growing followers, a likeminded group of people who relate to your message, who value what you can share with them, and who want to engage in the conversation you’re putting out there – for so many of us this is how we dream of genuinely helping others, while positioning ourselves as inspiring creatives entrepreneurs that people want to subscribe to, buy from, trust and hire.
Tara here! And this sharing of ourselves and our content is what we’ve all been taught. I’m not here to disagree, it’s what I do too (literally, I’m doing it right now writing to you, “duh” as my eight year old says about every five seconds lately). But I do want to add onto the content sharing formula – what happens after you attract people to you? How does this translate into a business, an expertise, a person people trust?
What happens after you attract people to you? After you get noticed, how do you get hired?
Yeah, we want to put our personality and our point of view out there. Do it consistently and with passion, and over time the followers, subscribers, clients – will come. But part of the allure of “being the one who attracts” is more than just building a list. I think it may be socially wired into us (it probably started right around when we were eight years old, too) and has nothing to do with getting the clicks or closing the deal, but simply feeling like a big deal.
Whether through our newsletter, blog, Instagram posts, or in the face-to-face retreats or professional mixers we attend – don’t we all want to feel like the coolest most interesting gal at the party, with everyone wanting to shimmy on over and pick our brain?
This is getting noticed, and if we do it consistently, it’s becoming known for what it is we talk about, teach, or just make people feel good about. I know not all of us want to be that extroverted or sparkly when we’re doing it. That’s okay too. The nerdiest art director I ever had on my creative team—mad scientist hair, coke bottle glasses, goofy adorable grin, totally awkward in any social situation—uh, our clients freaking loved him. Get him started on a subject he loves and cares about (in the presentation to a boardroom I’m recalling, it was the idea of using interactive gameplay to engage your brand audience, whatever, I don’t even know what he said) and poof, people are entranced. He is being his most inspiring self in the moments when he’s sharing what he really knows, what he really cares about, in his own goofy style.
Okay, so inspiring people is great and all, but what about getting hired? Or getting people to click buy, sign up, and subscribe? Did those corporate suits sign off on what goofy guy was getting them all feeling good about? I don’t even remember! But that’s the point, because I do remember they asked for him to be their lead creative, and always wanted him in the meetings. Because even if his wild idea wasn’t their cup of tea, his passion was contagious, and his logical guiding approach—talking them through a subject they’d never even heard about—positioned himself ever-after in their minds as an eccentric but expert art director they wanted at their table.
The shift from inspiring to guiding happens in our content and in our conversations. When we get great at it, these two sides of our voice blend together like – well, like the personal brand we want to be known for and the expertise we want to get hired for.
I was recently hosting a round table with a group of creative entrepreneurs – a web designer, a brand consultant, a lawyer for creatives, and a leadership coach were some of the sparkly, inspiring, ladies at the table – but I knew they each had this expert “guide” within them, too.
Here’s a down and dirty exercise I shared with them to help frame up how we get noticed and how we get hired:
HOW I INSPIRE OTHERS (i.e. get noticed):
Complete these sentences. Clients (or followers, or even new acquaintances) are first attracted to, or inspired by, my personality + professional style, which is an Inspiring Mix of:
a. ________, b.________, c.________!
The personal motto that motivates and inspires me, and that I love sharing with others is:
HOW I GUIDE OTHERS (i.e. get hired):
Complete these sentences. Once my clients get to know me, or work with me, they trust my expertise which is a Guiding Mix of: a. ________, b.________, c.________.
The best piece of professional advice I practice myself and share with others is:
Now think about your Inspiring Mix showing up in places like your website headlines, brand messages, blog post introductions, and titles. Think about your Guiding Mix showing up in your sales pages, your newsletters, and your selling conversations with new clients. But really, it’s all about practicing the mix of inspiring and guiding. That’s when we get to create a business for ourselves that is a blend of who we are, and what we do.
If you want more how-to’s and insights into getting noticed and getting hired, be sure you're signed up for our weekly Letters for Creatives, and if you're ready to work with us one-on-one to develop your brand and really get you noticed, check out our work and give us a shout!
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New Year's is probably one of my favorite times of the year – because there is nothing I love more than new beginnings. There is so much promise and potential with each passing year. But with that comes a smidge of fear and potential for (bum-bum-bum) FAILURE. If you hate New Year’s resolutions it might be because it’s too mainstream and trite to set impossible goals on January 1. I’m with you and would agree except that I’ll take any occasion to get my dreamy goal-setting on. Or you may dread New Years because every year you make a new resolution and lose momentum after a few weeks – only to make you feel guilty and worse than if you had just kept coasting along as-is.
So today I’d like to invite you to try a new approach to setting your New Year’s resolutions. I want you to grab two sheets of paper. On one, draw a line down the middle – on the left side write down “2015 / Reflect”. On the right side write down “2016 / Dream”.
STEP 1: Reflect.
Get really honest here. Take the time to be real with yourself about regrets or where you could’ve improved. But on the flip-side this is no place to be humble. You can brag on yourself about all the things you did right and use this space to give yourself a big pat on the back.
• What went right in 2015?
• What would you do differently?
• What was the biggest lesson you learned?
• What did you create?
• If you could sum up 2015 in just a few words what would they be? And why?
STEP 2: Dream.
Get dreamy here. This is going to look suspiciously like traditional New Year's resolution goal setting here. But you’re not married to anything you write down. In fact, spoiler alert: you’re going to destroy this piece of paper after you’re done using it to brainstorm.
• What goals would you like to accomplish in 2016?
• What’s the biggest risk you could take?
• If you could travel to one place where would you go?
• What does your ideal day look like?
STEP 3: Burn.
Take your 2015 / 2016 Reflect & Dream sheet of paper and cut it in half. Burn the 2015 reflection. You got it down on paper – you honored your past and got dreamy about the future. But guess what? You don’t live in the past anymore. Now take your 2016 dreams and set fire to those too. I know it sounds a bit woo, but I believe some magic happens when you quite literally put fire to your dreams.
STEP 4: Feel.
Now bust out your second sheet of paper and label it “FEEL”.
• Start a brain dump, mind-map, or organized list of things you would like to feel in 2016. Write down as much or as little as you’d like. If you’re like me you’ll start listing things you want to do – that’s okay. Just ask yourself “How do I imagine it will make me feel when I meditate / exercise / write…?” – those feelings words are what you’re going for.
• Once you’ve had a good brainstorm circle, highlight, or somehow narrow in on three to five words that really resonate with how you’d like to feel.
• If you need more help determining your core desired feelings, or simply want to dig deeper and more thoroughly into this, I highly recommend Danielle LaPorte’s Desire Map. She’s revolutionized the way I look at goal setting and for that I am forever grateful.
Ta-da! These “feeling” words aren’t your resolutions but rather your intentions for the new year. These feelings will dictate every decision you make moving forward. It’s not about setting goals but letting the way you want to feel drive the actions you take.
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P.S. If you like this post you might like my DIY Coaching for Creatives Email Sessions. It’s 4 emails x 4 weeks (16 emails total) for just $40. Complete with worksheets, exercises, mantras, meditations, and to-dos for time management, decision-making, and strategies for living more of what you love – in work and life. You can learn more about what you’ll get and purchase anytime here.
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Tara and I work with lots of creatives who want to empower, inspire, champion, and charge. We love some grand vision as much as the next guy but these kinds of lofty goals always leave us asking “Okay, that’s great – but what do you actually want to be doing all day?”
If you can’t identify what your day of empowering and inspiring actually looks like, in very specific detail, than you’re setting yourself up for failure.
A couple weeks ago we touched on this very topic in our Brand Visioning Webinar.
Empowering, inspiring, and championing are really great core values – but what’s the action? (click to tweet) And how do you actually explain how you provide that to your audience?
You have to remember that you cannot sell inspiration, you cannot sell empowerment, and you cannot sell customer service. (click to tweet) Those are things that people experience after they’ve already hired you, so you need to get specific about what you’re offering that might create those experiences as a byproduct.
One of the reasons this gets so hard for creative entrepreneurs is because often we have so many different interests, and we don’t want to “limit” ourselves to just one thing. But you have to remember: It just starts with one thing, and you can always add on those layers to weave together your various interests into a cohesive brand later on. Nothing is permanent, you can always change it if it’s not working, but you’ve got to get specific or your followers will be confused as to what it is you’re actually offering.
So try this:
Ask yourself: If you could just do one thing all day, every day, what would that be?
Then ask yourself: If you could stop doing one thing, what would that be?
Now, let’s put the big picture aside and get specific about what you want: Do you want to be making things with your hands? Are you designing or delegating? Do your meetings take place in coffee shops or do you prefer to keep your communication streamlined to email? Are you blogging, Tweeting, and / or Facebooking? Are you teaching, guiding, and coaching? What do you want to be known for? Are you selling a service or a product? What’s the deliverable? What’s your creative process? What do you not want to be doing?
If you’re frankly not sure what you want to be doing all day, you’re not alone. Try this exercise to create a specific vision of what you want your ideal day to look like:
We’ve all found ourselves at times feeling overwhelmed, scattered, and spread thin at what’s supposed to be the ever-fulfilling dream job we’ve created for ourselves. I think it’s because we don’t have a clear vision of what we want our life (or job) to actually look like. We’re overlooking the details for a lofty ideal that we can’t quite pinpoint. So sign up for our Letters for Creatives Newsletter to get our Ideal Day worksheet that will help you to really narrow in on your dream day.
Be sure to get as specific as possible about how your future self experiences the day using all five senses – what you feel, what you smell, your environment, the kinds of conversations you’re having, and the work you may or may not be doing. Be mindful about not getting too generic or broad with your vision – the dream is in the details! Start a Pinterest board to bring visuals to your dream day.
Now once you’ve day dreamed about your ideal day take just one element of that day and make it a reality. Start small and commit for 40 days – this will make it more likely that your new dreamy habit sticks! If you can incorporate this aspect of your future ideal day into your present day reality you’re one step closer to living that vision.
The Braid Method Branding ECourse is for creative entrepreneurs who are ready to supporting themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.
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