Braid: Our Name

15-Aug-2011

We get asked “Why Braid?” a lot. It’s a single word that best describes what we do and how we work.

Our method helps find and classify distinct truths, or “strands”, within an organization and then we intertwine, or braid, them together to create a more authentic (and useful) brand.

Briad

Plus, it almost sounds like “brand” when you say it too fast. Hey, some subliminal association never hurts either. So every once in a while you might see one of us sporting a braid in our hair (a fun little nod to our name), or a retro braided rug might welcome you into our office (with every color possible, please). Because weaving our own personality into our brand is just a small example of how we practice what we preach.

Learn more about The Braid Method here.



Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

READ MORE FROM BRAID >

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