After a Branding Adventure to Austin, one baby longhorn, a long backpacking trip through Europe, and a few name changes, we have finally landed on a name for Ryan & Paige’s juice truck endeavor.

Root Juice: Rooting For The Pursuit of Happiness, Health and Juice!

After completing The Start Deck with Ryan & Paige (more on that tomorrow!) we learned that this enthusiastic microbusiness is all about nourishing their customers on a neighborhood level. So the new name, logo and tagline not only declare the philosophy Root Juice stands for but also rallies others to feel a part of that shared philosophy.

Tomorrow we’ll share more on how we got to the “root” of Paige & Ryan’s brand story with The Start Deck. In the meantime, let us know what you think about their new look!