Tara Street

Brand Consultant & Creator

"When I go into an organization I am gathering. I am collecting the bits and pieces of them – from what their space looks like to what their people sound like. I am trying on their problems, looking back on the history that got them to this point, and imagining with them what they want to become. 

If I can methodically intertwine an organization's past with it's future then I know we will arrive at a logical, but also humanizing, picture of their present. That's how Braid goes about weaving brands that are at the same time revealing and real."

Tara has been creating brands (writing, directing, planning and consulting) for close-knit organizations for more than ten years. Her background as an advertising agency vice president and creative director has meant working with clients from at home in the midwest to the east coast, south and west . She has spoken on branding for the Credit Union League of New York, The Executive Officer Network of Oklahoma City and the Idaho Credit Union League.

Tara also blogs at Kind Of A Sideshow - a blog about how three siblings from the suburbs grew up to be creative forces (and freaks) of nature.

Kathleen Shannon

Brand Consultant & Creator

"Curating what I learn about a client is all about distilling these ideas down to their simplest, most digestible form – or going the other way, and dramatizing them up into something really dynamic.

So that can happen through design or photography or motion or words. Either way, it has to be authentic and show-and-tell-worthy.  You can call that social media or word-of-mouth or grass roots. The brand, or story, or whatever you want to call it still has to be great and genuine – or at least get some good goosebumps going."

Kathleen has been art directing, producing, and documenting it all along the way on her personal lifestyle blog for five years. Her experience advising freelancers and startup businesses on how to blog, brand, market themselves and just get plain organized, have made her a sought after guest blogger, peer advisor and most recently, speaker.  Kathleen has spoken for the International Association of Business Communicators and at local universities and has been featured in blogs such as A Cup of Jo and Design Crush. 

Want to know more about Tara and Kathleen? Give us a call at (405) 550-6771 or
email: Tara@BraidCreative.com or Kathleen@BraidCreative.com