We are Kathleen Shannon and Tara Street. We started Braid to realize our own independence and combine our creative powers, but realized our own creative expertise could help other working creatives better share and sell what they are best at, and what they really want to be doing everyday. And, yes, we are sisters. We're no strangers to the overlap of personal and professional in the life of the creative entrepreneur.
Our background is in advertising and freelance, designing and writing, blogging and consulting. A day-in-the-life of Braid could include video chatting with a designer or photographer as we go through the Braid Method to help her narrow in on her business vision. Our afternoon might be focused on writing and designing a brand platform for a coach or consultant who's been through our method and is ready to see her positioning defined and her offering packaged to share and sell. On an especially busy day one of our Braid ECourses would be in session, so we'd be popping in to give advice and feedback to our online attendees, and we always have coaching phone calls scheduled into the afternoon, with our one-hour, work + life Coaching for Creatives sessions.
So, yeah, we develop brand assets (with the help of our art and copy team, Liz and Kristin) shaping visuals and words, for our creative clients. But that work, as emotional, intentional, and beautiful as it may be, comes from being able to "see" all the threads of a creative business and then blending them together for a narrow, clear, confident brand and business vision. And that's really where creative entrepreneurs get the absolute most from what we do. So we'd have to say that moment when they "see" it too – is our favorite part of the day.
How does this older/younger-sister (yes, Tara is the older) creative consulting dynamic work? See our Sister Act feature in We Like We Love.
DESIGNERS & MAKERS HIRE US to put words to what they do, to define the style they want to be known for, to hone in on the dream client they want to actually design for, and to position themselves as creative experts instead of order-takers.
WRITERS & BLOGGERS HIRE US to match their brand look-and-feel to their point-of-view, to get their personal voice more blended into their professional content, or vice versa, to help turn their personal brand into content they get paid for.
PHOTOGRAPHERS & STYLISTS HIRE US to package their expertise and point it toward the right kind of dream client, because not unlike designers, photographers, event specialists, and stylists are creating a product – but they still want their specific style and service to set them apart.
COACHES & CONSULTANTS HIRE US to help better explain what they do since their services can often feel intangible, and to narrow in on words and images that reflect their specific philosophy and approach, in a way that feels equally inspiring and hireable.
HOW TO HIRE US | THE BRAID METHOD:
Of all the creatives we've helped, from Seattle to Houston, from Boston to Miami, from here where we live smack dab in the middle of the midwest in Oklahoma City to other countries like Denmark and Australia (which makes for interestingly scheduled Skype sessions that's for sure!) creatives who hire us to help them with their business vision and branding, always begin with us the same way – with our Braid Method. Find out how to hire us, and if it's a fit for you here. >