BRAID CREATIVE & CONSULTING
is branding & business visioning
for creative entrepreneurs.

How to create a brand
that blends who you are,
with the work you were
always meant to do.

This is the creative business
we made and how we help
other creatives all day.

ON THE BRAID BLOG:

16-Sep-2014

My favorite thing about owning a business with my sister is that when we go into business-planning mode we can speak candidly and with total honesty about our money goals. We can say things like “I want to be able to buy a freaking vacation house” or “I want at least 8 weeks of vacation a year” without feeling self-conscious or judged by the other. You see, it’s not just about a number – we’re able to really dig in and explore our goals, desires, and dreams. It’s not just about how much we want to make – it’s about how we want to feel.

It usually boils down to us wanting to feel rich, wealthy, and successful. They might all sound like words for the same thing but they aren’t. When my sister and I get specific about what being rich, wealthy, and successful really looks like, this is what we find: 

WHAT DOES “RICH” LOOK LIKE? 
- expensive raw denim 
- staying in a fancy hotel 
- buying a new car – with a sunroof
- hiring someone else to clean my house 
- ordering take-out from a fancy restaurant – on a weeknight
- subscribing to Amazon Prime and a United Mileage Rewards credit card 

WHAT DOES “WEALTH” LOOK LIKE? 
- having brunch with friends that lasts all day long
- picking my baby up early from daycare 
- working out in the middle of the day
- donating to charity (without having to Tweet about it or pour a bucket of ice over my head)
- my modest heirloom wedding ring (my husband told me we could get something fancy – that it was just a placeholder – but I love it) 
- ordering prints of my Instagram photos
- road trips with my girlfriends 


LETTERS for CREATIVES

Sign up for our exclusive weekly email letters from us, Kathleen and Tara,
for insights and advice from our own personal and professional overlap –
as sisters, business owners, content sharers, and creative entrepreneurs.

See more of what you can expect from our exclusive emails to your inbox here >

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THE BRAID METHOD | HOW CREATIVES HIRE US

you can start with one of our monthly 1-week
BRAID ECOURSES
Includes worksheets, videos, to-do’s, plus questions and comments, at your pace and on your time.

“I've had a successful creative entrepreneurial run for seven years, but have spent the last two working for nightmare customers, disliking the work, and scratching my head. Well, scratch be gone! I LOVED this Braid ECourse! I've not only identified where I've gone off-track, but am whiteboarding all these Braid exercises and coming up with solutions. I have a lot of work to do, but I'm excited to tackle it, like super-giant-goose-bump excited!"
– Nicole Christie / Writer / Seattle

Register for one of our online Braid ECourses >

hire us for a 4-week consultation
BRAND & BUSINESS VISIONING
Individual consultation and creation of a 30-page visual guide that clarifies your brand vision & business position.

"I have to tell you this whole process has been really incredible. I was in this very transitional time, personally and professionally, and when I found you guys there was still quite a bit of fog and unanswered questions for me. The Braid Method has been a marker for moving ahead, finding happiness, and knowing everything is going to be just fine. THANK YOU for helping me find much needed clarity amidst the chaos.”
– Cara George / Designer / Washington D.C.

Learn more about working one-on-one with Braid >

hire us for an 8-week consult + creative
BRAND PLATFORM CREATION
Consultation plus complete design & messaging of your brand identity, brand story, and packaged offering.

“My work had really changed, it used to be whimsical and playful but had gotten more clean, modern, and definitely targeting a different client. I wanted my brand to reflect that. Now I'm really excited, and looking forward to where my business is going to go! I haven't felt this optimisitic in a long time. I love my logo so much and I can't wait to update everything and have my next client consult when I get to say all of these wonderful things!"
– Leah LaRiccia / Photographer / Boston

The Braid Method is the whole branding shebang >


TARA STREET  |  LEFT BRAID
writer & method-maker
I position creatives to
better sell what they do

KATHLEEN SHANNON  |  RIGHT BRAID
designer & work/life-sharer
I coach creatives to
show more of who they are

ABOUT US  |  WE ARE TARA STREET & KATHLEEN SHANNON

We're creatives who help other creatives brand themselves and their businesses. Oh, you crazy creatives – designers, writers, makers and doers. Add "entrepreneur" to your creative title and you get exponentially more interesting, idea-fueled, and uncertain. That's why we help you simmer down, get those ideas sorted into a clear vision, and better blend who you are and what you do, by creating a brand that helps people understand how to hire you.

Our Story & Our Team >


OTHER WAYS TO WORK WITH BRAID

COACHING FOR CREATIVES
If you are seeking more guidance, these weekly coaching sessions with Kathleen are especially helpful for creatives in a life or career transition, who want to bring more structure and accountability into living what they love.

Check out our work + life coaching offerings >

BRANDING FOR COACHES
Coaching often overlaps into how we work with creatives. So how cool is it that coaches often seek our services to get more creative (and clear) with their brand, too? We especially help coaches package their point-of-view.

If you're a coach who needs branding see more >

BRAND IDENTITY PACKAGES
You love the idea of a methodical approach, but can only budget for a few must-have brand assets (logo, tagline, business card, masthead) so we offer a lighter Braid suite of branding necessities.

Learn more about our brand identity packages here >


  • Our Braid ECourses are available once a month, and include worksheets, videos, to-dos, plus questions and feedback comments – at your pace and on your time.
    Some creatives take just one, some take all of them, and often our clients take them before, or as brush-ups, when working with us.

    Our current Braid ECourse for Creatives open for registration:
    SHAPE UP YOUR CONTENT: Tame Your Ideas & Tell People How to Buy You
    October 17 - 26, 2014

The DIY email subscription is great for self-motivated creatives who need a little guidance in dreaming, scheming, and taking small steps to design the kind of life they want to live. It's guidance with a practical approach from establishing daily routines and time management to the "live what you love" big picture dreaming.

DIY Coaching for Creatives Email Subscription Series:
• 4 WEEKS / 16 EMAILS TOTAL
• WORKSHEETS & DAILY EXERCISES
• TIPS FOR GOAL SETTING AND DECISION-MAKING
• HELP IN ESTABLISHING ROUTINE AND TIME MANAGEMENT
• PLUS, WEEKLY MANTRAS AND MEDITATIONS

Subscribe to coaching to your inbox for just $40:

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