BRAID CREATIVE & CONSULTING
is branding & business visioning
for creative entrepreneurs.

ON THE BRAID BLOG:

21-Apr-2017

If you try to be everything to everyone you’ll end up being nothin’ to nobody.


If you’re unable to get specific and articulate who you are, what you do, who you help, and how you help them, you are leaving serious money on the table. It's the old adage that if you try to be everything to everyone you’ll end up being nothin’ to nobody. Trite, yes – but it’s true and something we’ve been seeing brands first-hand have a hard time embracing lately.


Most of us as individuals have big hearts and a big vision for our brand and our business that doesn’t exclude anybody from the discussion (or our services, product, or offering). In fact, we work with a lot of leadership development professionals, coaches, educators, and purpose-driven organizations who have all but eradicated the word “or” from their vocabularies to embrace the tone of “and.”


The word “and” opens up the dialogue to new ideas, collaboration, and expansion. The word “or” implies a choice that needs to be made. “And” is super dreamy, but when it comes to differentiating your brand, you are going to have to make some “or” choices. When you can proactively choose who you are and who you’re for, only then can you truly reach the audience your business is built to help.

blend who you are & what you do,
share & sell your creative expertise,
attract your dream customers,
& make your business vision real

This ECourse is for creative entrepreneurs just starting out, or with lots of experience, who are ready to take their brand and business vision to the next level. The learning modules + a branding workbook will help you blend who you are & what you do, share & sell your creative expertise, attract your dream customers, & make your business vision real. Learn more here >

blend who you are & what you do,
share & sell your creative expertise,
attract your dream customers,
& make your business vision real

This ECourse is for creative entrepreneurs just starting out, or with lots of experience, who are ready to take their brand and business vision to the next level. The learning modules + a branding workbook will help you blend who you are & what you do, share & sell your creative expertise, attract your dream customers, & make your business vision real. Learn more here >

ON THE BRAID BLOG:

21-Apr-2017

If you try to be everything to everyone you’ll end up being nothin’ to nobody.


If you’re unable to get specific and articulate who you are, what you do, who you help, and how you help them, you are leaving serious money on the table. It's the old adage that if you try to be everything to everyone you’ll end up being nothin’ to nobody. Trite, yes – but it’s true and something we’ve been seeing brands first-hand have a hard time embracing lately.


Most of us as individuals have big hearts and a big vision for our brand and our business that doesn’t exclude anybody from the discussion (or our services, product, or offering). In fact, we work with a lot of leadership development professionals, coaches, educators, and purpose-driven organizations who have all but eradicated the word “or” from their vocabularies to embrace the tone of “and.”


The word “and” opens up the dialogue to new ideas, collaboration, and expansion. The word “or” implies a choice that needs to be made. “And” is super dreamy, but when it comes to differentiating your brand, you are going to have to make some “or” choices. When you can proactively choose who you are and who you’re for, only then can you truly reach the audience your business is built to help.


WEEKLY NEWSLETTERS for CREATIVES

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advice and personal behind-the-scenes insights from the Braid
Creative sisters, Tara & Kathleen.

We’ll send you worksheets, brand exercises, and a few of our own stories and insights along the way.


OUR BRANDING & VISIONING OFFERINGS

you can start with our self-guided
BRAID METHOD ECOURSE
Includes 7 learning modules, a workbook with over 20 branding exercises and scripts, and a Facebook group.

“I've had a successful creative entrepreneurial run for seven years, but have spent the last two working for nightmare customers, disliking the work, and scratching my head. Well, scratch be gone! I LOVED this Braid ECourse! I've not only identified where I've gone off-track, but am whiteboarding all these Braid exercises and coming up with solutions. I have a lot of work to do, but I'm excited to tackle it, like super-giant-goose-bump excited!"
– Nicole Christie / Writer / Seattle, Washington

Register for our Braid ECourse >

we work with entrepreneurs
BRANDING & VISIONING for INDIVIDUALS
We start with a consultative Vision Guide to clarify your positioning, then we create your Brand Platform.

“For years I tried to DIY my brand and never captured the look and feel of my business. I knew what I wanted to convey, but didn’t know how to pull all the pieces together. After just our first meeting they were translating my voice, my energy and style like magic fairies! They nailed it with my Vision Guide & Brand Platform. I’m so glad I decided to invest in hiring Braid, they knew exactly how to weave together my vision. It was the best gift I could have given myself and my practice.”
– Angie Viets / Therapist / Lawrence, Kansas

Learn more about working one-on-one with Braid >

we work with organizations
BRANDING & VISIONING for TEAMS
We start with a Planning & Visioning session & create deliverables for sharing with your people & customers.

“I was looking for an agency that could help us present a clear story to our board, volunteers & donors. Braid opened up a dialogue we didn’t realized we needed! They brought authenticity, sensitivity & simple clarity to our brand. Our Vision Guide & Brand Platform are a constant go-to when writing grants, reaching out to donors & sharing on social media, as we help kids feel like kids in a hard time for families. We know it looks good, it’s the right message & it gives us confidence connecting with our community.”
– Sara Jacobson / Executive Director The Children’s Hospital Volunteers / Oklahoma City, Oklahoma

How teams & organizations can work with Braid >

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