BRAID CREATIVE & CONSULTING
is branding & business visioning
for creative entrepreneurs.

How to create a brand
that blends who you are,
with the work you were
always meant to do.

This is the creative business
we made and how we help
other creatives all day.

ON THE BRAID BLOG:

30-Jul-2014

Summer barbeques, holiday dinners, and family reunions are always a little tricky for the creative entrepreneur. Why? Because you have to explain what you do in a way that makes you sound like the successfully self-employed badass you are and not an unemployed starving artist who may or may not be considering going back to grad school for a little bit of legitimacy. But sometimes what we do for a living isn’t just a mystery to our great aunt – sometimes our parents or even our partner-in-crime don’t even really know what it is we do or what our days look like. So how can we explain to distant relatives, acquaintances we network with, or even our nearest and dearest to “get” what we do as creative professionals? 

Kathleen here. I’m a creative entrepreneur who runs the show with my sister Tara. Our business model isn’t super traditional and we wear a lot of hats. So even though it’s my job to help other creatives position themselves in a way that makes them super hireable it’s not always easy to offer a concise answer to “what do you do?” for myself. So today I thought I’d offer up a few scripts for how Tara and I explain what we do depending on the context of who’s asking. 


LETTERS for CREATIVES

Sign up for our exclusive weekly email letters from us, Kathleen and Tara,
for insights and advice from our own personal and professional overlap –
as sisters, business owners, content sharers, and creative entrepreneurs.

See more of what you can expect from our exclusive emails to your inbox here >

Thank you for signing up for our Braid Letters. Keep your eyes peeled on your inbox and in the meantime like us on Facebook.


THE BRAID METHOD | HOW CREATIVES HIRE US

you can start with one of our monthly 1-week
BRAID ECOURSES
Includes worksheets, videos, to-do’s, plus questions and comments, at your pace and on your time.

“I've had a successful creative entrepreneurial run for seven years, but have spent the last two working for nightmare customers, disliking the work, and scratching my head. Well, scratch be gone! I LOVED this Braid ECourse! I've not only identified where I've gone off-track, but am whiteboarding all these Braid exercises and coming up with solutions. I have a lot of work to do, but I'm excited to tackle it, like super-giant-goose-bump excited!"
– Nicole Christie / Writer / Seattle

Register for one of our online Braid ECourses >

hire us for a 4-week consultation
BRAND & BUSINESS VISIONING
Individual consultation and creation of a 30-page visual guide that clarifies your brand vision & business position.

"I have to tell you this whole process has been really incredible. I was in this very transitional time, personally and professionally, and when I found you guys there was still quite a bit of fog and unanswered questions for me. The Braid Method has been a marker for moving ahead, finding happiness, and knowing everything is going to be just fine. THANK YOU for helping me find much needed clarity amidst the chaos.”
– Cara George / Designer / Washington D.C.

Learn more about working one-on-one with Braid >

hire us for an 8-week consult + creative
BRAND PLATFORM CREATION
Consultation plus complete design & messaging of your brand identity, brand story, and packaged offering.

“My work had really changed, it used to be whimsical and playful but had gotten more clean, modern, and definitely targeting a different client. I wanted my brand to reflect that. Now I'm really excited, and looking forward to where my business is going to go! I haven't felt this optimisitic in a long time. I love my logo so much and I can't wait to update everything and have my next client consult when I get to say all of these wonderful things!"
– Leah LaRiccia / Photographer / Boston

The Braid Method is the whole branding shebang >


TARA STREET  |  LEFT BRAID
writer & method-maker
I position creatives to
better sell what they do

KATHLEEN SHANNON  |  RIGHT BRAID
designer & work/life-sharer
I coach creatives to
show more of who they are

ABOUT US  |  WE ARE TARA STREET & KATHLEEN SHANNON

We're creatives who help other creatives brand themselves and their businesses. Oh, you crazy creatives – designers, writers, makers and doers. Add "entrepreneur" to your creative title and you get exponentially more interesting, idea-fueled, and uncertain. That's why we help you simmer down, get those ideas sorted into a clear vision, and better blend who you are and what you do, by creating a brand that helps people understand how to hire you.

Our Story & Our Team >


OTHER WAYS TO WORK WITH BRAID

COACHING FOR CREATIVES
If you are seeking more guidance, these weekly coaching sessions with Kathleen are especially helpful for creatives in a life or career transition, who want to bring more structure and accountability into living what they love.

Check out our work + life coaching offerings >

BRANDING FOR COACHES
Coaching often overlaps into how we work with creatives. So how cool is it that coaches often seek our services to get more creative (and clear) with their brand, too? We especially help coaches package their point-of-view.

If you're a coach who needs branding see more >

BRAND IDENTITY PACKAGES
You love the idea of a methodical approach, but can only budget for a few must-have brand assets (logo, tagline, business card, masthead) so we offer a lighter Braid suite of branding necessities.

Learn more about our brand identity packages here >


  • Our Braid ECourses are available once a month, and include worksheets, videos, to-dos, plus questions and feedback comments – at your pace and on your time.
    Some creatives take just one, some take all of them, and often our clients take them before, or as brush-ups, when working with us.

    Our current Braid ECourse for Creatives open for registration:
    PERSONAL BRANDING: Blending Who You Are With What You Do
    August 22 - 31, 2014

The DIY email subscription is great for self-motivated creatives who need a little guidance in dreaming, scheming, and taking small steps to design the kind of life they want to live. It's guidance with a practical approach from establishing daily routines and time management to the "live what you love" big picture dreaming.

DIY Coaching for Creatives Email Subscription Series:
• 4 WEEKS / 16 EMAILS TOTAL
• WORKSHEETS & DAILY EXERCISES
• TIPS FOR GOAL SETTING AND DECISION-MAKING
• HELP IN ESTABLISHING ROUTINE AND TIME MANAGEMENT
• PLUS, WEEKLY MANTRAS AND MEDITATIONS

Subscribe to coaching to your inbox for just $40:

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