As any good Back To The Future fan knows, the things we do in the past can really jack up our present, our future and – apparently stuff we did back in the old-west times, too? I do admit I sometimes get lost in the timeline in these films. Perhaps it’s because crazy-eyed Doc Brown looks exactly the same age – and exactly like he just stuck his finger in an electrical socket – no matter which time period (or sequel) he’s in.

Past Present Future is a brand exercise we created for small businesses to help them balance out their crazy-eyed Doc Brown future-vision – with a realistic look at where they’re already great. Like Marty McFly (a.k.a. Michael J. Fox), who’s effortless confidence comes from sticking to what he’s good at – playing electric guitar really loud and looking boyishly mischievous in designer denim and puffy vests. Talk about what goes around comes around.

If a small business can find the overlap where big dreams meet proven core strengths – the result is a balance of truth and aspiration. But you don’t need a flux capacitor, just ten minutes, to try this brand exercise for yourself. read more >