BRAID CREATIVE & CONSULTING
is branding & business visioning
for creative entrepreneurs.

ON THE BRAID BLOG:

25-Jun-2015

“I used to think branding was just about logos, fonts, and colors. But I realized that my trouble articulating what I do is really a branding problem.” – Kat, Illustrator and a Braid Method Branding ECourse Student

One of the hardest things to do as a creative entrepreneur is being able to tell people what you do. Kathleen here. Just yesterday morning I was in a boxing class (yup, I finally watched Mad Max: Fury Road and was inspired to be a post-apocalyptic badass – boxing class seemed like a good place to start) and the coach asked me what I do for a living. And even as someone who tells creatives how to tell other people what they do for a living, I had that moment where I wasn’t quite sure how I was going to tell this guy, who boxes for a living, what it is I do. I boiled it down to “graphic design” and that was an appropriate answer given the context of his expertise (boxing) and my experience leading up to becoming a branding guide and creative coach (who started as a graphic designer over a decade ago).

But it’s not just in out-of-context situations (like boxing class … or Thanksgiving dinner with relatives who don’t understand your creative career) that creative entrepreneurs have a hard time explaining what they do. Creatives often find themselves stammering in front of potential dream clients and while networking with their peers. And like Kat, an illustrator taking our branding ecourse, said, the inability to articulate what you do isn’t a confidence problem – it’s a branding problem.

You might be having a hard time telling people what you do for a living if:

blend who you are & what you do,
share & sell your creative expertise,
attract your dream customers,
& make your business vision real

This ECourse is for creative entrepreneurs just starting out, or with lots of experience, who are ready to take their brand and business vision to the next level. The learning modules + a branding workbook will help you blend who you are & what you do, share & sell your creative expertise, attract your dream customers, & make your business vision real. Learn more here >


LETTERS for CREATIVES

Sign up for our exclusive weekly email letters from us, Kathleen and Tara,
for insights and advice from our own personal and professional overlap –
as sisters, business owners, content sharers, and creative entrepreneurs.

See more of what you can expect from our exclusive emails to your inbox here >

Thank you for signing up for our Braid Letters. Keep your eyes peeled on your inbox and in the meantime like us on Facebook.


THE BRAID METHOD | HOW CREATIVES HIRE US

you can start with one of our self-guided
BRAID METHOD ECOURSE
Includes 7 learning modules, a workbook with over 20 branding exercises and scripts, and a Facebook group.

“I've had a successful creative entrepreneurial run for seven years, but have spent the last two working for nightmare customers, disliking the work, and scratching my head. Well, scratch be gone! I LOVED this Braid ECourse! I've not only identified where I've gone off-track, but am whiteboarding all these Braid exercises and coming up with solutions. I have a lot of work to do, but I'm excited to tackle it, like super-giant-goose-bump excited!"
– Nicole Christie / Writer / Seattle

Register for one of our online Braid ECourses >

hire us for a 4-week consultation
BRAND & BUSINESS VISIONING
Individual consultation and creation of a 30-page visual guide that clarifies your brand vision & business position.

"I have to tell you this whole process has been really incredible. I was in this very transitional time, personally and professionally, and when I found you guys there was still quite a bit of fog and unanswered questions for me. The Braid Method has been a marker for moving ahead, finding happiness, and knowing everything is going to be just fine. THANK YOU for helping me find much needed clarity amidst the chaos.”
– Cara George / Designer / Washington D.C.

Learn more about working one-on-one with Braid >

hire us for an 8-week consult + creative
BRAND PLATFORM CREATION
Consultation plus complete design & messaging of your brand identity, brand story, and packaged offering.

“My work had really changed, it used to be whimsical and playful but had gotten more clean, modern, and definitely targeting a different client. I wanted my brand to reflect that. Now I'm really excited, and looking forward to where my business is going to go! I haven't felt this optimisitic in a long time. I love my logo so much and I can't wait to update everything and have my next client consult when I get to say all of these wonderful things!"
– Leah LaRiccia / Photographer / Boston

The Braid Method is the whole branding shebang >


TARA STREET  |  LEFT BRAID
writer & method-maker
I position creatives to
better sell what they do

KATHLEEN SHANNON  |  RIGHT BRAID
designer & work/life-sharer
I coach creatives to
show more of who they are

ABOUT US  |  WE ARE TARA STREET & KATHLEEN SHANNON

We're creatives who help other creatives brand themselves and their businesses. Oh, you crazy creatives – designers, writers, makers and doers. Add "entrepreneur" to your creative title and you get exponentially more interesting, idea-fueled, and uncertain. That's why we help you simmer down, get those ideas sorted into a clear vision, and better blend who you are and what you do, by creating a brand that helps people understand how to hire you.

Our Story & Our Team >


This ECourse is for creative entrepreneurs just starting out, or with lots of experience, who are ready to take their brand and business vision to the next level. The learning modules + a branding workbook will help you blend who you are & what you do, share & sell your creative expertise, attract your dream customers, & make your business vision real. Learn more here >

The DIY email subscription is great for self-motivated creatives who need a little guidance in dreaming, scheming, and taking small steps to design the kind of life they want to live. It's guidance with a practical approach from establishing daily routines and time management to the "live what you love" big picture dreaming. Learn more here >

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