BRAID CREATIVE & CONSULTING
branding | visioning | marketing
that blends who you are and what you do

ON THE BRAID BLOG:

18-Sep-2017

I recently read this “fluffy” statistic (you know, the kind that always shows up as a cute infographic on the front page of USA Today) that said an alarming number of first-graders, when asked what they want to be when they grow up, respond with, “Famous.” Okay, but how? As an actor, the president, a professional athlete? They don’t know—they’re still only first-graders—they just want to be famous. We laugh, but as grown-ups, we’re sometimes just as vaguely hopeful.


The hopeful part is fine—it’s the vague part that gets us in trouble. Here’s what well-meaning but unspecific creatives tell us all the time:



  • “I want to inspire others to create and live an authentic life.”

  • “I want to inspire people to not give up.”

  • “I want to inspire and empower creatives to be brave.”


Those all sound nice—empowering and inspiring sounds like a dream. However, inspiring others shouldn’t be the only goal. Fame, recognition, money, and even something as noble as inspiring others shouldn’t be the things that drive you or your brand messaging. If they are, you’ll never measure up and you’ll always be chasing a moving target.

blend who you are & what you do,
share & sell your creative expertise,
attract your dream customers,
& make your business vision real

This ECourse is for creative entrepreneurs just starting out, or with lots of experience, who are ready to take their brand and business vision to the next level. The learning modules + a branding workbook will help you blend who you are & what you do, share & sell your creative expertise, attract your dream customers, & make your business vision real. Learn more here >

blend who you are & what you do,
share & sell your creative expertise,
attract your dream customers,
& make your business vision real

This ECourse is for creative entrepreneurs just starting out, or with lots of experience, who are ready to take their brand and business vision to the next level. The learning modules + a branding workbook will help you blend who you are & what you do, share & sell your creative expertise, attract your dream customers, & make your business vision real. Learn more here >

ON THE BRAID BLOG:

18-Sep-2017

I recently read this “fluffy” statistic (you know, the kind that always shows up as a cute infographic on the front page of USA Today) that said an alarming number of first-graders, when asked what they want to be when they grow up, respond with, “Famous.” Okay, but how? As an actor, the president, a professional athlete? They don’t know—they’re still only first-graders—they just want to be famous. We laugh, but as grown-ups, we’re sometimes just as vaguely hopeful.


The hopeful part is fine—it’s the vague part that gets us in trouble. Here’s what well-meaning but unspecific creatives tell us all the time:



  • “I want to inspire others to create and live an authentic life.”

  • “I want to inspire people to not give up.”

  • “I want to inspire and empower creatives to be brave.”


Those all sound nice—empowering and inspiring sounds like a dream. However, inspiring others shouldn’t be the only goal. Fame, recognition, money, and even something as noble as inspiring others shouldn’t be the things that drive you or your brand messaging. If they are, you’ll never measure up and you’ll always be chasing a moving target.


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OUR BRANDING & VISIONING OFFERINGS

you can start with our self-guided
BRAID METHOD ECOURSE
Includes 7 learning modules, a workbook with over 20 branding exercises and scripts, and a Facebook group.

“I've had a successful creative entrepreneurial run for seven years, but have spent the last two working for nightmare customers, disliking the work, and scratching my head. Well, scratch be gone! I LOVED this Braid ECourse! I've not only identified where I've gone off-track, but am whiteboarding all these Braid exercises and coming up with solutions. I have a lot of work to do, but I'm excited to tackle it, like super-giant-goose-bump excited!"
– Nicole Christie / Writer / Seattle, Washington

Register for our Braid ECourse >

we work with entrepreneurs
BRANDING & VISIONING for INDIVIDUALS
We start with a consultative Vision Guide to clarify your positioning, then we create your Brand Platform.

“For years I tried to DIY my brand and never captured the look and feel of my business. I knew what I wanted to convey, but didn’t know how to pull all the pieces together. After just our first meeting they were translating my voice, my energy and style like magic fairies! They nailed it with my Vision Guide & Brand Platform. I’m so glad I decided to invest in hiring Braid, they knew exactly how to weave together my vision. It was the best gift I could have given myself and my practice.”
– Angie Viets / Therapist / Lawrence, Kansas

Learn more about working one-on-one with Braid >

we work with organizations
BRANDING & VISIONING for TEAMS
We start with a Planning & Visioning session & create deliverables for sharing with your people & customers.

“I was looking for an agency that could help us present a clear story to our board, volunteers & donors. Braid opened up a dialogue we didn’t realized we needed! They brought authenticity, sensitivity & simple clarity to our brand. Our Vision Guide & Brand Platform are a constant go-to when writing grants, reaching out to donors & sharing on social media, as we help kids feel like kids in a hard time for families. We know it looks good, it’s the right message & it gives us confidence connecting with our community.”
– Sara Jacobson / Executive Director The Children’s Hospital Volunteers / Oklahoma City, Oklahoma

How teams & organizations can work with Braid >

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