BRAID CREATIVE & CONSULTING
is branding & business visioning
for creative entrepreneurs.

ON THE BRAID BLOG:

20-Jul-2016

When you share your brand in all your “brand places,” what you’re really doing is informing and inspiring the people who are attracted to your style and what you sell. A brand is a blend of your style and content—so it’s also letting the people who aren’t exactly clicking with your vibe decide for themselves, “thanks but no thanks, this isn’t really a fit for me.” Tara here, and yep, like Kathleen shared yesterday, even if you have blue hair people will still want to hire you.


That’s what a brand does, it speaks for you even when you’re not there. But how are you speaking for yourself when you are there, face-to-face with a person interested in hiring you?


How do you turn a fan who is inspired by you into a paying client who trusts you and feels really good about hiring you? The answer is you don’t “turn” them. They have to make the decision for themselves. And that’s honestly a relief for most creative entrepreneurs. Because we kinda hate feeling like we have to persuade people.


Many of us cringe at the idea of “selling” ourselves. When we feel like we have to sell ourselves we either can go really over-the-top, trying to be sparkly, or sophisticated, or seem like we have “all the answers!”

blend who you are & what you do,
share & sell your creative expertise,
attract your dream customers,
& make your business vision real

This ECourse is for creative entrepreneurs just starting out, or with lots of experience, who are ready to take their brand and business vision to the next level. The learning modules + a branding workbook will help you blend who you are & what you do, share & sell your creative expertise, attract your dream customers, & make your business vision real. Learn more here >

blend who you are & what you do,
share & sell your creative expertise,
attract your dream customers,
& make your business vision real

This ECourse is for creative entrepreneurs just starting out, or with lots of experience, who are ready to take their brand and business vision to the next level. The learning modules + a branding workbook will help you blend who you are & what you do, share & sell your creative expertise, attract your dream customers, & make your business vision real. Learn more here >

ON THE BRAID BLOG:

20-Jul-2016

When you share your brand in all your “brand places,” what you’re really doing is informing and inspiring the people who are attracted to your style and what you sell. A brand is a blend of your style and content—so it’s also letting the people who aren’t exactly clicking with your vibe decide for themselves, “thanks but no thanks, this isn’t really a fit for me.” Tara here, and yep, like Kathleen shared yesterday, even if you have blue hair people will still want to hire you.


That’s what a brand does, it speaks for you even when you’re not there. But how are you speaking for yourself when you are there, face-to-face with a person interested in hiring you?


How do you turn a fan who is inspired by you into a paying client who trusts you and feels really good about hiring you? The answer is you don’t “turn” them. They have to make the decision for themselves. And that’s honestly a relief for most creative entrepreneurs. Because we kinda hate feeling like we have to persuade people.


Many of us cringe at the idea of “selling” ourselves. When we feel like we have to sell ourselves we either can go really over-the-top, trying to be sparkly, or sophisticated, or seem like we have “all the answers!”


WEEKLY NEWSLETTERS for CREATIVES

Sign up for weekly emails, straight to your inbox, for branding
advice and personal behind-the-scenes insights from the Braid
Creative sisters, Tara & Kathleen.

We’ll send you worksheets, brand exercises, and a few of our own stories and insights along the way. >


THE BRAID METHOD | HOW CREATIVES HIRE US

you can start with one of our self-guided
BRAID METHOD ECOURSE
Includes 7 learning modules, a workbook with over 20 branding exercises and scripts, and a Facebook group.

“I've had a successful creative entrepreneurial run for seven years, but have spent the last two working for nightmare customers, disliking the work, and scratching my head. Well, scratch be gone! I LOVED this Braid ECourse! I've not only identified where I've gone off-track, but am whiteboarding all these Braid exercises and coming up with solutions. I have a lot of work to do, but I'm excited to tackle it, like super-giant-goose-bump excited!"
– Nicole Christie / Writer / Seattle

Register for one of our online Braid ECourses >

hire us for a 4-week consultation
BRAND & BUSINESS VISIONING
Individual consultation and creation of a 30-page visual guide that clarifies your brand vision & business position.

"I have to tell you this whole process has been really incredible. I was in this very transitional time, personally and professionally, and when I found you guys there was still quite a bit of fog and unanswered questions for me. The Braid Method has been a marker for moving ahead, finding happiness, and knowing everything is going to be just fine. THANK YOU for helping me find much needed clarity amidst the chaos.”
– Cara George / Designer / Washington D.C.

Learn more about working one-on-one with Braid >

hire us for an 8-week consult + creative
BRAND PLATFORM CREATION
Consultation plus complete design & messaging of your brand identity, brand story, and packaged offering.

“My work had really changed, it used to be whimsical and playful but had gotten more clean, modern, and definitely targeting a different client. I wanted my brand to reflect that. Now I'm really excited, and looking forward to where my business is going to go! I haven't felt this optimisitic in a long time. I love my logo so much and I can't wait to update everything and have my next client consult when I get to say all of these wonderful things!"
– Leah LaRiccia / Photographer / Boston

The Braid Method is the whole branding shebang >

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