What to say about the Braid Workshop? We brought together a fine group of creative entrepreneurs on an unusually cold spring Saturday a few weeks ago, including web developers, graphic designers, photographers, videographers, and still-trying-to-definers.
One thread that ran through that productive day, is while everyone there was about their creative business – the day felt very personal. Many of these creatives work solo, or with just one partner. So like most workshops and gatherings geared for a very particular “tribe” like this, it really becomes a cool way to come together and see the same stuff we’re all going through together.
And of all the “stuff” we’re dealing with, the big one that became apparent through the selling-yourself exercises and personal-branding conversations was this: all of us do way too much, with very fuzzy boundaries around what we are providing. So the not-so-stellar side effect of all this vision and not a lot of definition – is we creative, entrepreneurial, women (yes we were all gals that day) tend to overdeliver and overplease. While we undershare, undersell (and undercharge) on what we actually do.