BRAID CREATIVE & CONSULTING
is branding & business visioning
for creative entrepreneurs.

ON THE BRAID BLOG:

07-Dec-2016

Creating content is one of the best ways to position yourself as an expert, attract dream customers, and really become known for what you do best. But if you’re not doing it consistently or cohesively you could confuse your reader and potential customers. And if you’re not leveraging that content to its full extent, you could be leaving a lot of money on the table.


It might surprise you to hear that if you have a content problem you have a branding problem—because your brand is the impression you leave and what makes you memorable, and your content is one of the best ways to define who you are and what you want to be known and hired for. In this article, I’m going to share a step-by-step on how to create an editorial calendar that supports your branding goals.


STEP 1. WHAT DO YOU WANT TO BE KNOWN FOR?


The most important thing you need to understand before you begin creating content is what you want to be known for. If you want to be known for your artistic hand-lettering, your content should support that expertise. If you want to be known for your methodical and strategic thinking, you should be sharing it in your content.


Try this: pretend as if you’re writing a book.

This is the exercise we use with our one-on-one clients and in our Braid Method Branding ECourse to help our students define what they really want to be known for.

blend who you are & what you do,
share & sell your creative expertise,
attract your dream customers,
& make your business vision real

This ECourse is for creative entrepreneurs just starting out, or with lots of experience, who are ready to take their brand and business vision to the next level. The learning modules + a branding workbook will help you blend who you are & what you do, share & sell your creative expertise, attract your dream customers, & make your business vision real. Learn more here >

blend who you are & what you do,
share & sell your creative expertise,
attract your dream customers,
& make your business vision real

This ECourse is for creative entrepreneurs just starting out, or with lots of experience, who are ready to take their brand and business vision to the next level. The learning modules + a branding workbook will help you blend who you are & what you do, share & sell your creative expertise, attract your dream customers, & make your business vision real. Learn more here >

ON THE BRAID BLOG:

07-Dec-2016

Creating content is one of the best ways to position yourself as an expert, attract dream customers, and really become known for what you do best. But if you’re not doing it consistently or cohesively you could confuse your reader and potential customers. And if you’re not leveraging that content to its full extent, you could be leaving a lot of money on the table.


It might surprise you to hear that if you have a content problem you have a branding problem—because your brand is the impression you leave and what makes you memorable, and your content is one of the best ways to define who you are and what you want to be known and hired for. In this article, I’m going to share a step-by-step on how to create an editorial calendar that supports your branding goals.


STEP 1. WHAT DO YOU WANT TO BE KNOWN FOR?


The most important thing you need to understand before you begin creating content is what you want to be known for. If you want to be known for your artistic hand-lettering, your content should support that expertise. If you want to be known for your methodical and strategic thinking, you should be sharing it in your content.


Try this: pretend as if you’re writing a book.

This is the exercise we use with our one-on-one clients and in our Braid Method Branding ECourse to help our students define what they really want to be known for.


WEEKLY NEWSLETTERS for CREATIVES

Sign up for weekly emails, straight to your inbox, for branding
advice and personal behind-the-scenes insights from the Braid
Creative sisters, Tara & Kathleen.

We’ll send you worksheets, brand exercises, and a few of our own stories and insights along the way.


OUR BRANDING & VISIONING OFFERINGS

you can start with our self-guided
BRAID METHOD ECOURSE
Includes 7 learning modules, a workbook with over 20 branding exercises and scripts, and a Facebook group.

“I've had a successful creative entrepreneurial run for seven years, but have spent the last two working for nightmare customers, disliking the work, and scratching my head. Well, scratch be gone! I LOVED this Braid ECourse! I've not only identified where I've gone off-track, but am whiteboarding all these Braid exercises and coming up with solutions. I have a lot of work to do, but I'm excited to tackle it, like super-giant-goose-bump excited!"
– Nicole Christie / Writer / Seattle, Washington

Register for our Braid ECourse >

we work with entrepreneurs
BRANDING & VISIONING for INDIVIDUALS
We start with a consultative Vision Guide to clarify your positioning, then we create your Brand Platform.

“For years I tried to DIY my brand and never captured the look and feel of my business. I knew what I wanted to convey, but didn’t know how to pull all the pieces together. After just our first meeting they were translating my voice, my energy and style like magic fairies! They nailed it with my Vision Guide & Brand Platform. I’m so glad I decided to invest in hiring Braid, they knew exactly how to weave together my vision. It was the best gift I could have given myself and my practice.”
– Angie Viets / Therapist / Lawrence, Kansas

Learn more about working one-on-one with Braid >

we work with organizations
BRANDING & VISIONING for TEAMS
We start with a Planning & Visioning session & create deliverables for sharing with your people & customers.

“I was looking for an agency that could help us present a clear story to our board, volunteers & donors. Braid opened up a dialogue we didn’t realized we needed! They brought authenticity, sensitivity & simple clarity to our brand. Our Vision Guide & Brand Platform are a constant go-to when writing grants, reaching out to donors & sharing on social media, as we help kids feel like kids in a hard time for families. We know it looks good, it’s the right message & it gives us confidence connecting with our community.”
– Sara Jacobson / Executive Director The Children’s Hospital Volunteers / Oklahoma City, Oklahoma

How teams & organizations can work with Braid >

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