BRAID CREATIVE & CONSULTING
branding | visioning | marketing
that blends who you are and what you do

ON THE BRAID BLOG:

25-Sep-2017

If I had a rallying cry, it would be something along the lines of “Just be who you are 100% of the time!” I can’t help but believe that blending your true personality into the work that you do will make the world a better place—or at the very least make the desk you work at a better place.


But the problem with bringing authenticity to your brand is if you don’t really know who you are, that will be reflected in your business as vague, confusing, and bland.


Vague, confusing, and bland don’t instill a lot of confidence or trust in your dream customer—and that’s the whole point of a brand. Now, I feel like “vague,” “confusing,” and “bland” are my own worst nightmares, but they can also pose a big threat to your brand. Let’s dig into these monsters a little more and start to unpack how we can keep them out of our brands.


VAGUE: You might describe Vague to a friend as, “You know the one! With the hair. And the mouth! You know!” (Your friend doesn’t know.) Our monster Vague is just too… vague.


CONFUSING: At first glance, Confusing is the opposite of Vague. They’re wearing something very fashion forward that you either absolutely love … or love to hate. Now, this is actually a really great branding tactic and an outward display of authenticity and being who you are.

blend who you are & what you do,
share & sell your creative expertise,
attract your dream customers,
& make your business vision real

This ECourse is for creative entrepreneurs just starting out, or with lots of experience, who are ready to take their brand and business vision to the next level. The learning modules + a branding workbook will help you blend who you are & what you do, share & sell your creative expertise, attract your dream customers, & make your business vision real. Learn more here >

blend who you are & what you do,
share & sell your creative expertise,
attract your dream customers,
& make your business vision real

This ECourse is for creative entrepreneurs just starting out, or with lots of experience, who are ready to take their brand and business vision to the next level. The learning modules + a branding workbook will help you blend who you are & what you do, share & sell your creative expertise, attract your dream customers, & make your business vision real. Learn more here >

ON THE BRAID BLOG:

25-Sep-2017

If I had a rallying cry, it would be something along the lines of “Just be who you are 100% of the time!” I can’t help but believe that blending your true personality into the work that you do will make the world a better place—or at the very least make the desk you work at a better place.


But the problem with bringing authenticity to your brand is if you don’t really know who you are, that will be reflected in your business as vague, confusing, and bland.


Vague, confusing, and bland don’t instill a lot of confidence or trust in your dream customer—and that’s the whole point of a brand. Now, I feel like “vague,” “confusing,” and “bland” are my own worst nightmares, but they can also pose a big threat to your brand. Let’s dig into these monsters a little more and start to unpack how we can keep them out of our brands.


VAGUE: You might describe Vague to a friend as, “You know the one! With the hair. And the mouth! You know!” (Your friend doesn’t know.) Our monster Vague is just too… vague.


CONFUSING: At first glance, Confusing is the opposite of Vague. They’re wearing something very fashion forward that you either absolutely love … or love to hate. Now, this is actually a really great branding tactic and an outward display of authenticity and being who you are.


WEEKLY NEWSLETTERS for CREATIVES

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advice and personal behind-the-scenes insights from the Braid
Creative sisters, Tara & Kathleen.

We’ll send you worksheets, brand exercises, and a few of our own stories and insights along the way.


OUR BRANDING & VISIONING OFFERINGS

you can start with our self-guided
BRAID METHOD ECOURSE
Includes 7 learning modules, a workbook with over 20 branding exercises and scripts, and a Facebook group.

“I've had a successful creative entrepreneurial run for seven years, but have spent the last two working for nightmare customers, disliking the work, and scratching my head. Well, scratch be gone! I LOVED this Braid ECourse! I've not only identified where I've gone off-track, but am whiteboarding all these Braid exercises and coming up with solutions. I have a lot of work to do, but I'm excited to tackle it, like super-giant-goose-bump excited!"
– Nicole Christie / Writer / Seattle, Washington

Register for our Braid ECourse >

we work with entrepreneurs
BRANDING & VISIONING for INDIVIDUALS
We start with a consultative Vision Guide to clarify your positioning, then we create your Brand Platform.

“For years I tried to DIY my brand and never captured the look and feel of my business. I knew what I wanted to convey, but didn’t know how to pull all the pieces together. After just our first meeting they were translating my voice, my energy and style like magic fairies! They nailed it with my Vision Guide & Brand Platform. I’m so glad I decided to invest in hiring Braid, they knew exactly how to weave together my vision. It was the best gift I could have given myself and my practice.”
– Angie Viets / Therapist / Lawrence, Kansas

Learn more about working one-on-one with Braid >

we work with organizations
BRANDING & VISIONING for TEAMS
We start with a Planning & Visioning session & create deliverables for sharing with your people & customers.

“I was looking for an agency that could help us present a clear story to our board, volunteers & donors. Braid opened up a dialogue we didn’t realized we needed! They brought authenticity, sensitivity & simple clarity to our brand. Our Vision Guide & Brand Platform are a constant go-to when writing grants, reaching out to donors & sharing on social media, as we help kids feel like kids in a hard time for families. We know it looks good, it’s the right message & it gives us confidence connecting with our community.”
– Sara Jacobson / Executive Director The Children’s Hospital Volunteers / Oklahoma City, Oklahoma

How teams & organizations can work with Braid >

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