What Dream Clients Can Do For You


Creative entrepreneur dream clients

Tara here. I know most of you did not dream of starting your own business, just to work with clients that don’t feel like a fit. But I don’t want you to take your clients for granted, either. I want you to love your clients. 

As much as I get fired up to create products for my own business – daydreaming with Kathleen about what’s next for us – I only enjoy those planning-scheming-dreaming moments when they are layered into a healthy schedule of client work. For me, that means lots of chunks of time in my day and week devoted to visioning and writing brand platforms for our clients. 

I recently wrote a post on how Winter is For Working On You. For us that mentality is part of every week – every Friday on our calendar has become a Braid day. But when Monday rolls around, or as the winter hibernation starts to wear off a little –  you stick your head up like that little groundhog that sees spring really is coming this time, and think “ok, who’s going to be my next great client and what kind of client work is going to be filling my calendar?”

What has the doing of the work for our dream clients… done for me?

1. Dream clients give me a steady income. But I’d rephrase that to say, they give me a steady confidence. I could have easily titled this post “What I Can Do For Dream Clients.”  But I wanted to talk to you instead about the confidence having three+ years of dream clients and counting, has done for me and my business.

Braid has never had a dip in our profits since we started, only a steady incline as we’ve built our business. Too much information? I don’t think so. We don’t take for granted that our ability to attract dream clients who pay us for our creative expertise, gives us confidence to always ask for what we’re worth, and only work with our dream clients. So even if we create a product (like our Braid ECourse), or venture into new territory (like our Being Boss podcast) – the confidence to do that, and a lot of the content that made us the creative experts we are – all started with our dream clients.

2.  Dream clients keep me happy-busy. In the moment it may just feel like regular-busy, you know, deadlines and all that. But I have to admit, working purely on a client’s challenge gets me out of my own head. I find when I spend too much time focused inward, I end up scheming on overdrive with all my own business and brand ideas (even we can suffer from an abundance of ideas, so our motto when that happens is “stay on the bus,” but the motto isn’t needed as much when we’re in wildly productive working-mode).

3. Dream clients let me use (and value!) my methodical mind and creative words. In other words, they see me, and trust me – as a creative expert. Ok, so yeah, of course this isn’t just all about what my dream clients can do for me, ha! It feels great to help another creative say what they really mean, sound like an expert and look like they really want to be seen. This gives me purpose, and it gives me momentum to then turn that same vision and brand guidance on ourselves again, when we have to do some self-work on our own business, too. 

It’s definitely a back and forth of building our own business, building our own confidence, and then turning around and giving others the same.

I want these three dream client statements to be true for you, too:
1. My dream clients give me a steady income!
2. My dream clients keep me happy-busy!
3. My dream clients see me as a creative expert!

Finding your dream clients
Some of you may think, ugh, I just need clients, period. And yes, we get that. But then look at those statements above. If you didn’t say “dream,” in front of “client,” and worked with anyone for any project (even if they’re not a fit at all) – forget number two and number three. You could only say number one, “my clients give me a steady income!” and even then, it may not be so steady. You may find your income is based on other factors like the seasonality, word-of-mouth, or just plain luck. 

P.S. What if you really are just starting out and need any client?! What if you’re transitioning from one type of client to a new kind of dream client? You guys might already know about our chalkboard method, but if you don’t, check it out here. It really helped us in those first couple years of building our clients, and keeping a full and consistent roster of not only clients, but dream clients. 

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.



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