Personal Branding Isn't So Complicated


Today I want to share just a few tips on how to embrace your personal brand in business but first – our Braid ECourse Personal Branding: Blending Who You Are with What You Do is in-session starting this Friday. It's by far our most popular ECourse and has already been taken by hundreds of creatives, aspiring entrepreneurs, and bloggers. Learn more and see if it's a good time to take it here.

As the phrase "personal branding" continues to catch more mainstream buzz I'm finding creatives become even more confused and intimidated by the whole topic. "What is a personal brand? What's MY personal brand? Oh my God, WHO AM I?" It turns out stressing out about your personal brand looks a lot like having a quarter-life crisis. So today I'm going to uncomplicate it and break it down with just a few tips for you.

Personal branding is simply being yourself.
It's about being brave enough to be enthusiastic about what you like and sharing that with not only your friends but your coworkers and clients too. That may look like wearing what you want even when you're "on the clock". It might look like asking your clients to indulge in a quick 2-minute meditation with you. Or it could even look like being transparent about the things you don't know or can't do. Just be yourself 100% of the time and you'll see it pay off in both your bank account and in your soul.

Personal branding is ditching the "we" speak.
If you're a solopreneur you might be hiding behind the "we" on your blog, your website, and in your newsletters. Your intentions may be good – you say "we" because you have an amazing and supportive partner behind-the-scenes, or maybe you have big vision of expanding your team one day. Perhaps you're saying "we" because you want your client to feel confident in your services by pretending that you aren't doing it all by yourself. But here's the deal: it's cool that you are talented and confident enough to have launched your own thing. Own that. That means trading out "we" for "I". Try it on for size. I think you'll like how it feels. (And if you do say "we" specify who the other person is – otherwise you might sound like you have multiple personalities.)

Personal branding is the stories you tell.
From your big adventures to small weekend anecdotes your personal brand is about the stories you tell on Monday morning at the coffee shop and the stories you tell on Thursday nights over cocktails. It's the stories you share online – from detailed blog posts to an Instagram snap. What stories do you want to be known for?

In closing I'd like to point out that the difference between simply being a person (a really interesting, rad, and creative person) and having a personal brand is understanding that sharing who you are with your clients, colleagues, and potential customers can be financially lucrative. It's accepting that you might not be for everyone – some people may be scared or intimidated by your ability to live with authenticity and a whole heart all the time – and that's okay. Because in return, by embracing and sharing who you are online and off, you'll be attracting your true tribe.

Want more? Sign up for our Letters for Creatives where I'll be sharing how becoming a mom has impacted my own personal brand.

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.



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