Personal Branding And The Braid Method


Tara here. First off, just want to let you know that our Braid ECourse, Personal Branding: Blending Who You Are With What You Do, starts tomorrow. Deadline to register is today. This course isn’t coming around again until, oh, turkey-time, like November if you can imagine being that far into fall on this summer day.

Speaking of personal branding, Kathleen and I have consulted and created brand and business vision guides using our Braid Method for, oh, I’d say eight creative entrepreneurs this summer, so far.  A yoga instructor/freelance designer from Washington D.C., a vintage sewing blogger/pattern designer from New York, a coach/writer/speaker from Seattle, and a Nashville-bound artist/musician consultant to name a few. Notice all the slashes?! That’s the work-slash-life, the passion-slash-profession of the creative entrepreneur. And that’s why, even though they hired us for the whole shebang, all of them really got into their personal brand and how to get it more defined-slash-blended into their business brand.

So let’s say you were to take a peek inside the pages of the personal branding section of these ladies’ Braid Method vision guides (yes, most of the creatives we work with are ladies, girls, gals, dames, not-typically-dudes, though we have been known to make exceptions if one of our creative macho-men is reading this post right now, you know who you are, own it.) You would see Personal Branding, right about smack dab in the middle of their thirty-something-page custom guide:

1. Your Business Vision
2. Your Dream Customer
3. Your Style Point-of-View
4. Your Personal Brand
5. The Content You Share
6. The Creative You Sell
7. Brand Look & Feel 
8. To-Do’s For You

This is because no matter how clear and concise and “duh! of course that’s what I do” we get with their business vision, their dream customer and their unique stylistic approach, there comes a point where we gotta talk about the personal brand. Because in the world of the creative entrepreneur you’ve got to get cool with this idea that people aren’t attracted to you as a product or service alone. People buy from people.

Think People Are Only interested In Your Skills And Services?

Here’s a sneak peek of how we talk about personal branding in our Braid Method guide:

Your Personal Brand / Use The Personal Brand Section of Your Vision Guide To:
- blend the person with the business as the face of your brand (people want to buy from people!)
- get okay with talking about yourself (but decide what you will, and will not talk about... boundaries!)
- think of your personal style and stories in snapshots that you capture, shape and share with intent (do curate / don’t get “dear-diary” here)
- and decide which voice you want to tap into, when – when are you edgy? inspirational? helpful? down-to-biz? (think layered, not multiple personality)

Now the pages that follow this “how-to” introduction, are, well, personal to each creative. I could show you, but I’d have to kill ya, and all that jazz.  But I can tell you that in just the past few weeks, we’ve had personal brands that tap into the coolest, most unexpected blends – a mesmerizing nerdy girl, a rock-n-roll researcher, a mathematically-minded artist, and a designer who taps into the divine.

They have personal branding fears like:
“I don’t know if what I do is considered ‘cool’ to the people I want to work with.”

“It’s hard to describe what you do, especially when you’re discovering it as you go.”

“I want to be the cool girl. I want to be irresistible.”

They have personal branding revelations like:
“I’ve been hanging onto my business voice for so long, but it’s time for new words!”

“I thought my clients were drawn to me for my content. But half of them were drawn to me because I did something they only dreamed about doing!”

And what are some “to-do’s” Kathleen and I have given them?
- forget saying “we” or acting like a company
- get your voice and face up front
- get more visual when you share that content, use photos, use art
- think of every post as talking directly to someone who loves your personal brand
- pepper in ways to hire you, don’t forget people want to buy from people
- be the one who translates to others this idea or service that’s new to them, be the one to make it cool, make it accessible and make it irresistible

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What are some of your personal branding fears or recent revelations? Let us know on Facebook.

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

If you’d like to learn more about hiring Braid for creative mentor coaching, to help you create your brand and business vision, or to even develop your complete brand platform using our Braid Method we can do a little or a lot. Let us show you the ways, ha! Feel free to email me, to learn more.



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