Going to Marfa


Marfa Texas Prada

Kathleen here. I wasn’t planning on writing a post today. You see, we’ve been crazy busy wildly productive over here at Braid – between deadlines and meetings for our Braid Method clients, finalizing our Braid Method Branding ECourse (launching in June!), recording the Being Boss podcast, and trying to keep my tiny human alive – there just hasn’t been much time for writing or reflection.

But here I am, between presentations and meetings on the busiest day of my week sitting in a cupcake shop drinking a decaf Americano and eating a strawberry cupcake. I had the choice between tackling my inbox or doing something I really love – like writing this post. I chose the latter, because who wants to clear out their inbox while eating a cupcake? I also really want to tell you about a recent trip I took with my sister to Marfa, Texas.

Marfa Corte Del Norte



I was invited to go to Marfa to speak to a small group of women about designing a dream life and creating an ideal day. The request came at an especially busy time but just like writing this post I decided to say yes. Yes to adventure! Yes to living the dream! And my vision of working for myself includes lots of business travel that feels a little more like vacation, so I made my sister come with me.

Marfa Texas


We flew into Midland, Texas and listened to Alec Baldwin’s Here’s the Thing podcast as we made a three hour drive down to Marfa, Texas. Marfa is a teeny-tiny town in the high desert of West Texas where artists and makers go to make art and soap, and tourists come to see them and buy their goods. I best knew of Marfa, Texas from the art installation that looks like a Prada store in the middle of nowhere. Beyoncé took her photo in front of it. So of course, I pretended to be Beyoncé until I had to go to the bathroom – then I pretended to be Jemima Kirke from GIRLS as I peed behind the oh-so-Instagrammable building.

Marfa Texas

Marfa Texas Prada

When we finally got into town we stocked up on snacks, wine, and Topo Chico sparkling water. We made our way to our AirBnB and made fast friends talking shop with Jennifer Elsner, the organizer of the event. The next day we got lost driving around Fort Davis, but you really couldn’t pick a more beautiful place to lose reception. I kind of wanted to pull off the side of the road, bust out an easel, and paint a masterpiece, but instead I took a selfie. Point being, this place truly is inspiring.

That evening, over fried chicken and gluten-free biscuits, we connected with a handful of amazing women including swimsuit designer Malia Mills, Jen Leonard of Brand New Ways, and Tracy Breslin the creative director at Eileen Fisher, just to name drop a few. They challenged us to consider who and where we want to be and go. Each and every one of them became role models in how we want to create and connect with our tribes – the people we already know and the friends we’ve yet to meet.

P.S. Want to say yes to your own adventure? The Being Boss podcast is going to New Orleans for a vacation (but with enough business mixed in that you can write it off on your taxes) and you’re invited.

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.



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