Experts Make It Look Easy


Kathleen here. Today’s blog post is borrowed from a recent Letters for Creatives – our newsletter with exclusive content delivered straight to your inbox. I always invite the Letters recipients to respond directly to me, and after I sent out this email letter in particular, I got so many replies from creative entrepreneurs saying how it resonated big time with them – so I thought I would repost it here. If you would like to receive our newsletter sign up here. I only send out about 3 letters a month – in other words, I promise not to take advantage of being invited in your inbox. 

Earlier this week I posted on the Braid Blog about how to feel like a creative expert. At the same time I was writing that post my 9 month old baby started growing teeth (which is apparently incredibly painful – there’s a reason why you don’t remember growing teeth) and came down with a virus that left the both of us covered in snot and puke more than once. Gross, I know. So after giving my sad, sick baby a tight squeeze and a good bath I got mad. I got mad at my own mom for never telling me how hard it was going to be to be a mom. I mean, she made it look so easy. And then I realized that’s because she was (and still is) a really great mom – it was part of her job description as “best mom ever” to make it look easy. 

On the Braid blog I listed out a few different ways to feel like a creative expert: remaining neutral to criticism and praise, taking a pause to gather more information before you respond, trusting yourself in the moment, recognizing patterns, establishing clear boundaries, saying no, charging more, and having enough confidence to share your point-of-view. But after this week of tending to a sick baby, juggling work and life, and thinking about my own mom – who is obviously an expert at motherhood – I need to add this to the list: 

Experts make it look easy. 
Experts don’t have to prove their worth by telling you how hard they worked on your project or how long they’ve been in the game. Experts never displace blame or require validation. Experts just do what they do what they do best – whether that’s snapping a photo, writing a book, developing an ECourse, designing your logo, or consulting you through next steps – with grace. Experts make you feel safe and reassured through the process. And they make it look so easy that you almost consider that you could do it yourself. And that’s how they know they’ve done a good job. 

Are you still having a hard time identifying or embracing your expertise? Consider this: 
  • What comes easy to you that seems to impress the people around you? The answer to this question might be your expertise. 
  • What isn’t so easy but is something you want to be really good at? This could be your expertise if you start working on it today (and tomorrow… and the day after.)

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.



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