The Brand Uncertainties We All Have


Brand and business uncertainties

Tara here. Kathleen and I were hosting a webinar last week about attracting your dream client, navigating selling conversations with more confidence, and helping them actually hire you once they are ready to find out more.

The creative entrepreneurs, makers, consultants, and coaches gathered together to hang out and learn something new from us—and also share the thoughts and concerns so many of us have pinging around in our head. They also voiced many of the same heartfelt uncertainties and declarations we hear again and again (and feel ourselves!) for their brand and business vision:

“I want to show up, to position myself as an expert in my field!”
“I feel like I’m second-guessing my value to my dream client or why they should invest in me.”
“I don’t even know who my dream client is or how to attract them.”
“I need to be more consistent about how & what I share online.”
“I want to transition from freelance to deeper, more strategic work!”
“I want to transition from one-on-one work to creating products that can reach and help more people!
“I want to blend my different passions & professions into one brand, but I don’t know how, or if it’s even possible.”
“I’m afraid I’m trying to do too much with my brand.”
“I’m afraid I’m not doing enough with my brand.”
“I’m a little embarrassed to embrace & share my personal brand with others.”
“I don’t even know what my personal brand really is.”
“I feel unclear about what my brand focus should even be.”

Any of these wants, needs, or challenges sound familiar to you? Just another day in the head of the creative entrepreneur, right? But what’s really running through all of these thoughts? The need for a clear message and focus + a voice and style that feels like the professional and person we are. This is the clear one-two punch combo we all really want from our brand.

Think of the kind of confidence you would feel if your brand was doing those two things for you. Think how much more focused and legit you would feel when you were:
    • updating the content on your home page, about me, or sales pages on your website
    • blogging, sharing videos, or posting on social media
    • sending emails to people inquiring about your services
    • having conversations with people interested in hiring or buying you

When we get to the heart of what we all want our brand to do for us, it’s 1.) share a clear message so people actually understand our value & how to buy us 2.) with a voice and style that feels like the expert + the person we are.

This is why we created the Braid Method Branding ECourse. It’s how we take you through all the layers of your brand and business vision and show you how to weave them together, so you get your head and your heart into a clear, confident brand:
    • your vision (what do you really want to be doing all day?)
    • your expertise & personal brand (you have both even if you think you don’t!),
    • your dream client & attracting them (you can’t be everything for everyone!)
    • the content you have to share & the offering you have to sell
    • blending these together into a brand focus with messages that position you with confidence

Feeling uncertain in your business

It can be hard digging into your brand and business vision this way! But in all the best ways. It’s not the kind of hard that feels like you’re spinning your wheels without direction. It’s the kind of hard where you can see the framework on the page, the roadmap to getting the brand you want – you just have to knuckle down and start shaping “all the ideas” into those brand messages that are going to serve you in all your “brand places” online and in person.

We want you to feel like we’re guiding you along the way. We know we can’t work with every creative entrepreneur one-on-one to help them shape up their brand. So we made sure to get as much support and guidance woven into our ECourse as possible with:

  • Lessons that feel like we’re speaking directly to you (we are creative entrepreneurs like you!) where you’ll hear Tara (the rational & layered older sister) and Kathleen (the bold & empowering younger sister!) piping in with our stories and own specific expertise.

  • Worksheets that don’t have you staring at a blank page but give you a framework, an outline, even fill-in-the-blank scripts that we use behind-the-scenes in our own brand work.

  • Audio Recordings so you can pop in your earbuds or listen in the car, as Kathleen and I narrate each lesson, plus give you advice around working through your worksheets (where the magic & the real work happens in the ecourse!)

  • Exclusive Webinars you can attend, just for Braid ECourse students, where we’ll be answering questions and addressing some of the roadblocks we see people coming up against when trying to shape up their brand.

  • Access to The Braid ECourse Facebook Group where you can connect with your peers for extra guidance, support, and questions!

Often what keeps people who’ve been meaning to take The Braid Branding ECourse, but just haven’t taken the leap yet – isn’t the cost investment as much as it is carving out the time.

We get it! With seven super-robust lessons, we provide a suggested schedule—whether you’re the type who wants to do it all in one week, like an intensive, or you’d rather spread it out over a couple of months. You can take the ECourse on your own time, at your own pace – with pep talks from us to keep you going along the way.

Speaking of your own pace and style, you can also pay two different ways, either three monthly payments or just a one-time purchase. Check out the details, price, and more of what you get with The Braid Branding ECourse here. >



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