About Your Website


About a year ago we decided here at Braid Creative that it was time to update our website. We had been in business for two years and while our site was fine, we knew it could be better. Our business had grown, our dream customer had evolved, and our offerings had become much more clear after a couple years of putting the Braid Method and creative coaching into practice. 

But updating a website is kind of like remodeling a house. Kathleen here, and I just moved into a new house this week. So I’m all too familiar with the fact that a few cosmetic updates here and there always reveal deeper issues – the kind that aren’t nearly as fun as a coat of paint or new carpet – but the kind that keep your house in working order. Things like paying thousands of dollars to update the electric service from 60 amps to 100 amps (and y’all – I don’t even know what that really means). It’s the stuff you can’t see but appreciate when you can run your dryer, fridge, and hair dryer all at the same time. 

I was pretty excited about redesigning our site with new images, a dreamy “day in the life of Braid Creative” brand video, and some more streamlined content that more accurately shares the brand we’ve built. But I knew – just like updating the electric in my house – that my website had to really work for me. It had to be functional. 

Here are a few things we did to make our site work for us: 

It seems silly to start this list with something as simple as a contact us form but it’s made a big shift in our workflow. I used to shy away from “contact us” forms. They felt a little too impersonal and I know when I fill one out I always wonder if my email is actually going to a real live person. But as we grew so did my inbox. I am no longer able to respond to every request, technical question, or inquiry. So we made our contact form work for us – depending on the subject picked, the email goes to the proper person who can most quickly respond. And my inbox is no longer killing my productivity elsewhere. 

We offer a few digital products (like our Braid ECourses and DIY Coaching for Creatives sessions) and manage an ever-growing email newsletter list (our Letters for Creatives). The thing is they were all hosted in different places from our website. So we decided to choose a web guide who could help us consolidate our ECommerce, our site + blog, and our newsletter all in one place. 

A brand is what makes you memorable. So we decided to really “say what we mean” by saying it from memory. Instead of referencing our old site Tara took a stab at rewriting each page from scratch. The final content of our site felt so much more “us” and was exactly what we wanted our brand to convey. 

When you sell a service – especially something like consulting or coaching – it can be hard to describe what that means. We decided to stop talking and start showing our audience what it looks and feels like to work with us. So we hired Choate House to snap stills and shoot a brand video of us at work. 

Those are just a handful of countless decisions that went into our website – and we couldn’t have done it without our trusted web guide Emily Thompson of Indie Shopography. And lucky for you, Emily has decided to write an eCourse sharing all of her web and branding secrets. Some of it is super practical stuff – the not-so-glamorous functionality that keeps your house … er website … from crumbling beneath you. And some of it is the fun stuff – if we’re continuing with the house metaphor – it’s the paint on your walls and throw pillows on your fabulous sofa. Alright – I’m going to stop writing this post and start unpacking the boxes stacked up around me.  

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Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.



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