Liane Wansbrough | Holistic Nutrition

Liane Wansbrough wanted to combine coaching and nutrition into a defined brand that didn’t feel like a typical clinical nutritionist but tapped more into the holistic mind-body-nutrition connection. How to explain this blend without rambling on and on? That’s where Braid helped her articulate the balance in her brand with a design that appealed to her dream client.

“I knew I wanted to start my own nutrition consulting business but had no “legs” to get the plan moving. Figuring out how to position myself in an already crowded space was a big roadblock for me as I bounced from one idea to the next, constantly trying to draw inspiration from what other practitioners were doing.

Working with Braid felt like figuring out my vision with smart, savvy, talented friends. They took in all the thoughts and distinctions I had floating around in my mind and pieced together a core message that felt natural and right.

While my focus had initially been to find a way to differentiate my business, the final result was better than that. It was about discovering how I could be authentic and put my best self forward in the work I want to do.

It was scary to jump in and invest in branding at this early stage, but the payoff was absolutely worth it. I now have so much more confidence knowing that I’m starting from the best possible place that truly reflects my strengths and skills.”

- Liane Wansbrough | Toronto, Canada

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