What Is Branding, Really?

07-Jul-2016

What is branding?

Your brand is a lot of things. But here at Braid Creative we believe it’s bringing who you are in life to the table at work. We believe your personality can be one your business’s biggest assets. Your brand is how you share yourself online, in conversations, and even when you’re explaining how someone can hire you. And for the solopreneur, branding isn’t a sales tactic, it’s the precursor to closing the deal.

What is branding?

Branding is both how you inspire and attract others to you in the first place, but it’s also how you position yourself as a creative expert who can deliver on that promise.

And here at Braid Creative, for the past five years, we’ve dedicated our entire business to just ONE thing: helping designers, coaches, consultants, nutritionists, foodies, yogis, artists, and writers navigate their brand by blending who they really are into what they really want to be known for.

P.S. On Friday, July 15th 2016, we hosted a free branding webinar where we shared more about:
  • How to identify which aspects of your personality inspire & attract dream clients
  • How to outline the know-how content you should consistently share
  • How to sell yourself (without feeling icky) online and offline

Sign up to watch the webinar replay with Tara & Kathleen from Braid Creative here.

P.P.S. Does anyone think “webinar” sounds so 2008? It feels so outdated when I type it out! Is there a better way than “webinar” to say “we’re going to be hanging out in Tara’s writing shed talking about branding and answering your questions and broadcasting it out live on the internet for anyone who’s interested.”

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