The Confused and Diffused Creative

15-Oct-2013

Let me guess. You’re the creative type with lots of ideas. So many ideas! TONS of ideas! And while that should feel like a blessing it often feels like a curse that has you either A) paralyzed or B) crying into your pillow because you can’t get focused, you feel scattered, and you don’t know where to start. You’re energetically sketching up a new business model every other day and lose steam when it comes to actually launching or following through on your ideas. Your head is spinning and you feel like there is something you should be doing – so you refresh Twitter and check your email for the 8th time in 3 minutes. You’re straight-up confused and diffused. 

1. Confusion is what repels your customers, readers, and people who would become your customers if they weren’t confused by your content that’s still melting all over the place. It’s delicious and yummy and appealing but they can’t figure out how to pick it up (or if they should even try). This kind of confusion is why you want to “shape up your content” and is the main purpose of our Braid Ecourse of the fitting name, Shape Up Your Content.  But, let’s talk about diffusion, which is more about the idea-focus (or lack of focus) behind your content.

2. Diffusion is what hurts you, the business owner. It’s even more dangerous than confusion. Diffusion is your outward-facing confusion’s, inner and ongoing root cause. You’re a grown up, and one who is brave enough and smart enough to start (or dream about starting) their own business. So I won’t say that too many ideas necessarily distract you. But they do diffuse your energy. Of course, you always want to be thinking ahead to the next idea for your financial success and personal happiness. 

The Confused Creative

The Diffused Creative

But we want you to either: 
a.) idea-generate behind the scenes and not let it influence the content you share today, which should be more singularly focused; or 

b.) pick a more narrow path, even if just for a little while, and really let it drive your content as equally as your actions.  

In reality, a balance of both of these ways of thinking about your business ideas, is the most practical approach.

Kathleen here. This excerpt above is from Lesson 1 of our Braid ECourse Shape Up Your Content: Tame Your Ideas and Tell People How to Buy You. And here is where I tell you to go register for the course (you have until Thursday!) to find out more on confusion and diffusion culprits and antidotes. But I don’t want to leave you hanging between now and then. 

So if you’re feeling confused or diffused try the following content fixes and exercises for a quick shape up: 

3 Content Quick Fixes

1. Tell people how to hire you. Look at your website – more specifically the sidebar, about me, and “how to hire me” page. Explicitly tell your tribe how they can hire you in these spaces. That means getting specific about your services, who you’re for, and how they can get ahold of you to learn more. Easy peasy. While you’re at it, check your social media profiles and make sure they’re up-to-date with what you want to be putting out there.  

2. Use your own words and don’t be vague! Ditch the jargon and say what you mean. A lot of the creatives we work with like to stay vague thinking it leaves them sounding professional and open to paying jobs. But instead that just leaves a potential dream customer confused or unsure you’re the right fit for them. So, use the kinds of words you use in real life when explaining what you do to people who aren’t necessarily in your industry. I find that including examples helps. So if you do “branding for creatives” you might follow that up by saying “that means I not only design logos and websites but I help other creatives like photographers and designers tell their story with words and images that really reflect them and what they do.”  

3. Know yourself. If you’re still confused about what it is you want to be doing, or scared you might alienate someone with money by being more explicit about what you want to be doing, try these Braid brand exercises for creative entrepreneurs – designed to help you get a little bit of clarity: 
- Get specific about what you want to be doing 
- If you had to write a book
- Imagine your business from the future 

And of course, if you want to dig deeper into shaping up your content check out our Braid Method Branding ECourse for Creative Entrepreneurs.

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

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