Before Tara and I started Braid I was working as a freelance art director with a passion for designing brand identities
for microbusinesses and artistpreneurs. I wasn’t sure, moving forward
with Braid, how these creative entrepreneurs and teeny-tiny businesses
would fit in with The Braid Method
but I didn’t want to forget about the little guys. That’s when Tara and
I put our heads together to figure out how we can work with this
growing demographic. What we came up with is The Brand Starter Kit for
microbusinesses and artistpreneurs.
You Might Be A Fit For The Brand Starter Kit:
• if you are committed to your start-up business, but your brand lacks the same conviction
• if you have plenty of vision, but struggle channeling it into a consistent, clean, concise brand
• if you cringe, or even apologize, when you give someone your business card, “logo shame”
• if you want to self-promote more aggressively but you don’t have a clear “brand story” to tell
A Brand Is Showing And Telling
brand is what people see but also what they understand. You should be
proud to hand out your business card or display your logo on your door
or website. Likewise, you should be able to tell someone in just one or
two sentences exactly what it is your business does and stands for.
Arriving There Step-By-Step
Braid approach helps you take a big deal, like creating your brand, and
chunk it down into small but powerful decisions, so you’re not running
in circles of self-doubt or wasting valuable energy back-pedaling on
your brand choices. Plus, you are involved in the steps, so there are no
surprise unveilings at the end, only logical steps toward a final brand
design and story.
The Brand Starter Kit will give you a key
brand component, your logo, but will also serve as a guide to keep your
brand in line with the truths of your business – what you want people to
know, do and feel – and how those “strands” weave together. It’s like a
look, feel and messaging roadmap that helps you ask yourself whenever
and wherever you self-promote, “does this fit my brand?”
For more information and pricing for The Brand Starter Kit email me at Kathleen@BraidCreative.com.
The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.