branding | visioning | marketing
that blends who you are and what you do
The Brand Starter Kit

Before Tara and I started Braid I was working as a freelance art director with a passion for designing brand identities for microbusinesses and artistpreneurs. I wasn’t sure, moving forward with Braid, how these creative entrepreneurs and teeny-tiny businesses would fit in with The Braid Method but I didn’t want to forget about the little guys. That’s when Tara and I put our heads together to figure out how we can work with this growing demographic. What we came up with is The Brand Starter Kit for microbusinesses and artistpreneurs.

You Might Be A Fit For The Brand Starter Kit:
• if you are committed to your start-up business, but your brand lacks the same conviction
• if you have plenty of vision, but struggle channeling it into a consistent, clean, concise brand
• if you cringe, or even apologize, when you give someone your business card, “logo shame”
• if you want to self-promote more aggressively but you don’t have a clear “brand story” to tell

Your brand is what people see but also what they understand
A Brand Is Showing And Telling
Your brand is what people see but also what they understand. You should be proud to hand out your business card or display your logo on your door or website. Likewise, you should be able to tell someone in just one or two sentences exactly what it is your business does and stands for.

Arriving There Step-By-Step
The Braid approach helps you take a big deal, like creating your brand, and chunk it down into small but powerful decisions, so you’re not running in circles of self-doubt or wasting valuable energy back-pedaling on your brand choices. Plus, you are involved in the steps, so there are no surprise unveilings at the end, only logical steps toward a final brand design and story.

The Brand Starter Kit will give you a key brand component, your logo, but will also serve as a guide to keep your brand in line with the truths of your business – what you want people to know, do and feel – and how those “strands” weave together. It’s like a look, feel and messaging roadmap that helps you ask yourself whenever and wherever you self-promote, “does this fit my brand?”

For more information and pricing for The Brand Starter Kit email me at

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

FILED UNDER: Creative Entrepreneurs

Braid Creative & Consulting is branding and visioning for creative entrepreneurs and purposeful businesses. The Braid Blog is where we share weekly insights and resources for getting clear about your vision and voice, sharing content that attracts your dream client, and creating the brand positioning you want to be known for.

Learn more about how to work with Braid here >





blend who you are & what you do,

share & sell your creative expertise,

attract your dream customers,

& make your business vision real

This ecourse is for creative people like designers, photographers, stylists, lifestyle coaches, wellness professionals, yogis, foodies, writers, bloggers, and creative consultants. Whether you’re just starting out, or have lots of experience, our step-by-step guidance will help you create a brand and business vision that feels more clear, confident, and like the true you.




Want more? Sign up for our exclusive weekly email letters from us, Kathleen and Tara, for insights and advice from our own personal and professional overlap – as sisters, business owners, content sharers, and creative entrepreneurs.

Thank you for signing up for our Braid Letters. Keep your eyes peeled on your inbox and in the meantime like us on Facebook.




Listen to the Being Boss podcast with Kathleen Shannon & Emily Thompson for candid stories, insights and tips on how to be boss in work and life.

© Braid Creative and Consulting
Website Development by Indie Shopography