One of the things we do here at Braid is help aspiring creative entrepreneurs who are not quite ready for a brand design pinpoint their purpose, define their dream... and get it on paper. You think it would be easy enough to be on the same page with yourself but if there is one thing we’ve learned about working with artistpreneurs is that they are not at a lack for vision. In fact, they typically have so much vision and talent they don’t know where to start and what it looks like to see a project to fruition.
We give them a roadmap of sorts. Because before you can clearly brand yourself with a look and feel you have to identify your content. You have to know where you’re going.
This winter we worked with Rory Gordon on doing just that. Rory is a talented photographer, documentarian and color specialist making her way as a creative in LA. She hired us for some creative coaching and in exchange we hired her to document a day of Braid. She gave us a irreverent and authentic portrait of our business and in return we gave her a healthy dose of business vision.
Rory shared a little more about her Braid experience with us on her blog. (But start a few posts back - Rory tells a great story about her life and struggles as a creative entrepreneur.)
Images by Aurora Gordon.
