Make Your Website Work for You

19-Dec-2013

Make your website work for your

We soft launched our new Braid website last week. This week it’s for real. It’s funny when we tell clients and friends that we’re in the midst of launching a new site, how they say “already?!” Yep, it was about two-and-a-half years ago that Braid went live not only as a website but as a brand new business.

Why the need for a site update? Well, first off, a website is an outward expression of your business vision. When that vision goes from liquid to solid (or semi-solid like jello, with room to wiggle!) but your site doesn’t reflect that clarity of brand or position, then it’s probably time for an update.

Our jello gelled about six months into our Braid endeavor, for sure. Did that mean we were ready to invest the time and resources into an overhaul right on the heels of our first big launch. Um, nope. But did we have ways around that? You bet, between blogging and ECourses we have lots of dynamic content. This space for content creation gave us a platform to share how our dream customers, our defined expertise, and our offerings had evolved to be for the creative entrepreneur. It didn’t matter that our site didn’t entirely reflect our more solidified brand and business vision … until it did. 

We realized when we were ready to switch to a say-what-you mean site (and we say it all!) that we’d need to get more serious about our own personal branding with photography, a video, and more conversational copy – as well as more nuts-and-bolts by sharing our work, our process, and our pricing right there for anyone to see. Here are three ways in which we overhauled and streamlined our site – these are tips you can apply, as needed, to your refine your own corner of the internet:  

Using your website for your creative business

1. Say What You Mean 
The number one piece of advice we’re constantly giving our own clients is to get specific and say what you mean. That means ditching jargon, getting specific about what you do and who you work with, and using real life examples of what your creative services look & feel like. 

As we wrote the content for our site, we would constantly ask ourselves “Are we saying what we mean? Are we keeping it simple? How would we say this in a real life conversation? What can we edit out?” 

2. Show Your Tell  
Images and videos are content too – and they can go a long way in helping explain what you do without getting super wordy. We hired Choate House, a husband & wife photo / video duo, to capture what a day-in-the-life of Braid looks like using both still photography and a brand video to populate the content of our site. Photography and video can go a long way in “making it real” for your dream customers (and your parents who still don’t quite understand what it is you do.) 

 

We also started showing more of our tell by including a portfolio with client testimonials on our site. Even though 50% of the work we do is consulting creative entrepreneurs on their business vision we are still executing, designing, and developing brand identities complete with messaging and brand stories. Again, this is another way of “making it real” for potential dream customers who want to know what they get when they hire us. 

3. Make Your Website Work for You 
Our site overhaul was just as much about behind-the-scenes logistics as it was about shaping up our own content. We worked closely with our web developer, Emily Thompson, not only for coding but to help us streamline how a customer navigates our site, purchases our products, and even how they contact us. We wanted our site itself to not only share our outward facing brand and clarified vision but to also accommodate our internal behind-the-scenes business systems – from our client intake process to how we send out our Letters for Creatives. Essentially, we started thinking of our site as an extra employee working for us, which absolutely impacted the way we wrote, designed, and developed our content. 

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Feel free to hop on over to explore our new Braid Creative website. You can sign up for our Letters for Creatives (for exclusive content and discounts), register for our ECourse, or subscribe to our DIY Coaching for Creatives email series. 

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

READ MORE FROM BRAID >

SIGN UP FOR OUR NEWSLETTER

branding advice & insights | to your inbox | from Braid Creative

our privacy policy

BRANDING & DESIGN BY BRAID CREATIVE
DEVELOPED BY Indie Shopography
© BRAID CREATIVE & CONSULTING, LLC