BRAID CREATIVE & CONSULTING
is branding & business visioning
for creative entrepreneurs.

There is nothing more frustrating for the creative entrepreneur with big ambition than feeling like nobody is listening, reading, or buying what you have to say, write, or offer. It’s especially deflating when you feel like you’re giving it everything you’ve got only to be greeted by chirping crickets in return. You might start to play the “if only…” game. “If only Seth Godin was my dad.” or “If only I had more talent.” or “If only I were friends with Marie Forleo.” or “If only anybody knew what a difference I could make!” It’s easy to throw yourself a pity party, but that’s the last thing you want to do when you feel like nobody knows who you are. 

So what should you do when you’re not getting the recognition you desire or deserve? Here are a few ideas. 

WHEN NOBODY KNOWS WHO YOU ARE … GET TO KNOW YOURSELF 
You can lose yourself when you spend all your time trying to impress anyone and everyone who might read your blog or buy your product. Stop thinking about what “they” might like and start thinking about what it is you really want to do and be. Start by simply asking yourself “What do I want?” and go from there. Or dig deeper with daily meditation, journaling, ECourses (we’ve got one or two you might like), or hire a coach for some outside perspective and accountability. 

Related post: Grounding Exercises for Dreamy Creatives 



WHEN NOBODY KNOWS WHO YOU ARE … GET TO KNOW SOMEONE ELSE
If you want someone to buy your product go buy something another creative has to offer. If you want blog comments then first go comment on someone else’s blog. In other words, start creating good karma for yourself by being a someone to another creative who might feel like a nobody. You just might make their day – and you might make a new friend.

WHEN NOBODY KNOWS WHO YOU ARE … SHOW UP AND BE SEEN
If you’re feeling like nobody knows who you are show up and be seen by saying yes to as much as you possibly can. We’re talking conferences, clubs, coffee with creatives, volunteer projects, a fun workshop, yoga class… I promise after a few months of saying yes, showing up, and being seen you will no longer feel so anonymous.

Related post: How to Find Your Creative Community 

Our most popular Braid ECourse Personal Branding: Blending Who You Are With What You Do will be in-session starting this Friday, August 22nd. You have until THURSDAY to register. Learn more to see if it’s a fit and sign-up here. 

Or if you’re craving more work / life introspection dig in with our DIY Coaching for Creatives Email Sessions. You can sign up to receive 4 weeks of creative coaching content delivered straight to your inbox for just $40 anytime. 

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Today I want to share just a few tips on how to embrace your personal brand in business but first – our Braid ECourse Personal Branding: Blending Who You Are with What You Do is in-session starting this Friday. It's by far our most popular ECourse and has already been taken by hundreds of creatives, aspiring entrepreneurs, and bloggers. Learn more and see if it's a good time to take it here.

As the phrase "personal branding" continues to catch more mainstream buzz I'm finding creatives become even more confused and intimidated by the whole topic. "What is a personal brand? What's MY personal brand? Oh my God, WHO AM I?" It turns out stressing out about your personal brand looks a lot like having a quarter-life crisis. So today I'm going to uncomplicate it and break it down with just a few tips for you.

Personal branding is simply being yourself.
It's about being brave enough to be enthusiastic about what you like and sharing that with not only your friends but your coworkers and clients too. That may look like wearing what you want even when you're "on the clock". It might look like asking your clients to indulge in a quick 2-minute meditation with you. Or it could even look like being transparent about the things you don't know or can't do. Just be yourself 100% of the time and you'll see it pay off in both your bank account and in your soul.

Personal branding is ditching the "we" speak.
If you're a solopreneur you might be hiding behind the "we" on your blog, your website, and in your newsletters. Your intentions may be good – you say "we" because you have an amazing and supportive partner behind-the-scenes, or maybe you have big vision of expanding your team one day. Perhaps you're saying "we" because you want your client to feel confident in your services by pretending that you aren't doing it all by yourself. But here's the deal: it's cool that you are talented and confident enough to have launched your own thing. Own that. That means trading out "we" for "I". Try it on for size. I think you'll like how it feels. (And if you do say "we" specify who the other person is – otherwise you might sound like you have multiple personalities.)

Personal branding is the stories you tell.
From your big adventures to small weekend anecdotes your personal brand is about the stories you tell on Monday morning at the coffee shop and the stories you tell on Thursday nights over cocktails. It's the stories you share online – from detailed blog posts to an Instagram snap. What stories do you want to be known for?

In closing I'd like to point out that the difference between simply being a person (a really interesting, rad, and creative person) and having a personal brand is understanding that sharing who you are with your clients, colleagues, and potential customers can be financially lucrative. It's accepting that you might not be for everyone – some people may be scared or intimidated by your ability to live with authenticity and a whole heart all the time – and that's okay. Because in return, by embracing and sharing who you are online and off, you'll be attracting your true tribe.

Want more? Sign up for our Letters for Creatives where I'll be sharing how becoming a mom has impacted my own personal brand.

Our Braid ECourse Personal Branding: Blending Who You Are With What You Do is the next to be in session! This ECourse is by far our most popular and shares a lot more when it comes to being who you are on your blog – both professionally and personally. It will be in-session from May 16-25th. Learn more and register here.

Or check out our DIY Coaching for Creatives email series. It’s insight delivered straight to your inbox over the course of 4 weeks.

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Nothing prepares you (or forces you) to be more confident talking about what you do for living, like being interviewed about it. Isn’t it odd that just ten years ago, being interviewed would be limited to a very specific format, most likely print, or if you were super famous, then broadcast, for like, Johnny Carson? Okay maybe I’m thinking fifty years ago. I’ve been watching too much Mad Men. 

Tara here, and I think it’s pretty neat that Kathleen and I get to talk about what we do, teach others what we’ve learned, and get to feel mini-famous, at least for thirty minutes when other creatives want to have a conversation with us, because they found us online, and believe in our vision, or just think it’s really cool what we get to do – even when we live right smack dab in the middle of middle-America.

We work and live in a city that’s not always on the radar, but it’s still a city where we run into other creatives every single day. Meanwhile we’ve worked with creatives who live in the middle of nowhere, who still run into other creatives (there’s more of us than you will ever know) every single day, too, and are getting more than just mini-famous on platforms of their own.

But who’s to say that anywhere is nowhere? When we’re all made of the same stardust, who’s to say we can’t all be stars? I’ve also been watching too much Cosmos

If someone has a passion and is able to tap into what they really do best, and have a platform for sharing it – maybe they don’t have to move to the coast or the big city, they can bring the bigger and better, and the next chapter of what they want to do… to them. Before I start getting all Parks & Rec on you (if you saw the last episode Leslie Knope knows what I mean, it’s only a semi-spoiler if you haven’t), let me share how I get ready for an interview, but I’m going to share in the “we,” as I speak for Kathleen, too, who gets interviewed way more than I do, as she is quickly moving out of the mini-famous into the almost-famous, ha!

Because Creatives Can Have a Voice from Anywhere. Preparing for your next interview:

1. First off, you can not watch too much awesome TV as proved by above. No, this has nothing to do with being interviewed, just getting that point out of the way. Unless you like to pretend you are Don Draper, Neil deGrasse Tyson, or Leslie Knope while you’re being interviewed – which actually, is actually a pretty awesome confidence booster on all three counts.

2. No, we don’t like listening to our own recorded voices. And you won’t either. This is a universal law of astro-physics. Everyone hates their own voice. Neil deGrasse Tyson is about to do an upcoming episode all about it. Not really. Okay, maybe.

3. If you’re about to be interviewed, jot down one or two stories, and three points you’d like to make, then cut that list in half.

4. Go for a walk or run and try to remember the points in your head without looking at anything.

5. If you want to look extra crazy. hold an interview with yourself while you’re walking and see where the rabbit hole takes you, if anything you’ll just wear out your inner over-talker and know which tangents to not go down during the real thing.

6. Then just wing it! Have confidence, and hope that you’re interviewer is a great editor, and they’ll always make you sound good (like ours have been!).

7. Yes, we do love the clarity that comes out of being put on the spot to say what you mean, or at least say something in your own voice and style. It’s scary for about one second, and then you just gotta enjoy it.



If you want to listen to or read some of our recent interviews, check them out here:

How to Connect With Your Audience with Kathleen Shannon and Erin Anacker of Pixology and her Below The Fold Podcast, about the stories and voices of women in design.

Kathleen’s talking about how your process should be delighting customers every step of the way, while asking the question – do your customers want to know exactly what it is you do or just how you’re enabling them to do what they want to do?

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With Purpose Episode 10 with Tara Street and Erin Haslag and Katie Dalebout of With Purpose Podcast, for feeling, fulfilling and working toward that big sense of purpose with your life.

Tara’s talking about what it means to have that sparkly inspiration mixed with the logical process and how both of these sides of your creativity are how creatives can sell themselves as experts.

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Braid Creative | The Sisters with Kathleen & Tara and Aimee Adams of OkieMama magazine for connecting the lives and stories of those pioneering people who have chosen to grow roots in the heartland.

Both of us sharing about what it means to grow up in a small community in Oklahoma, and now growing a business here, while sticking close to family.

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Our Braid ECourse Personal Branding: Blending Who You Are With What You Do  is the next to be in session! This ECourse is by far our most popular and shares a lot more when it comes to being who you are on your blog – both professionally and personally. It will be in-session from May 16-25th. Learn more and register here. 



Or check out our DIY Coaching for Creatives email series. It’s insight delivered straight to your inbox over the course of 4 weeks. 

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Braid Creative & Consulting is branding and business visioning for creative entrepreneurs. The Braid Blog is where we share weekly insights and resources for creatives.

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