BRAID CREATIVE & CONSULTING
is branding & business visioning
for creative entrepreneurs.

Kathleen here. I spend so much time coaching other creatives, writing blog posts, and recording podcasts that sometimes I forget to share the stuff Braid does, you know… for a living. With that, I am so excited to share some of our recent branding work with you. Tara and I like to share advice and inspiration in this blog space and in our Letters for Creatives, but every once and a while we like to share what we’ve been creating, and how we’ve helped creative entrepreneurs get to a brand that finally feels like them. 

Enough talk, here’s some show, with some of these creatives, their brands, and what they have to say about the experience and the brands that finally feel – like them.

“After (too) much struggling—I help other creatives distill their ideas for a living, so I kept telling myself if I just worked harder, I could do it myself—I turned to Braid, and the instant I hired them, everything changed. I relaxed knowing I had the right team in my corner, but I also started taking myself more seriously; I had invested in my dream, and I knew I had to live up to that investment.”
- Erica Midkiff, Content Coach 

“After more than ten years of building a successful coaching practice, I knew it was time to expand my reach and start teaching other coaches how to do the same. But "launch new business" remained on my to-do list for more than two years because I couldn't find the time or get the clarity I needed to turn this new idea into reality. 

The project seemed too big and too nebulous. Until I met Team Braid.”
- Dallas Travers, Business Coach for Actors and Coaches

“After two meetings with Braid, they took my words and turned them into something clear and beautiful - something I am so proud and happy to share with the world. I do a lot of personal health work one-on-one with people, and getting that personal feel and interaction is something that I feel they translated beautifully onto the screen.”
- Lindsay Kluge, Herbalist 


“There is something magical in the Braid approach. We are delighted, excited and pleased to have worked with such fun and creative people."
- Gerry Flake and Kathryn M. Downing, Galileo Coaching

“Going through the Braid Method gave me the vision and courage to move forward with a new and fresh creative identity. What I had thought of as "distractions," became part of the larger story of my brand, my business, my creativity – my life. Braid didn't just slap a logo on my business and call it done. They took me through a process of discovering my life's purpose and work as a modern homesteader and edgy maker. I left the experience with a clear idea what DOONYAYA was all about.” 
- Dunja von Stoddard, maker and creative entrepreneur


“I am a writer/blogger who wanted to share what I have learned along my blogging journey, with other creative bloggers like myself. My personal website didn’t showcase what I had to offer, I felt “stuck”, and not sure how to fix it. Once I started working with Braid, I felt as ease because they “got me”!”  
Desiree Spinner, creative entrepreneur 

“I was so blown away during our meetings that I was often speechless. Me – a writer – without words. I’ve referenced the business vision guide so often, it would have tattered pages if it weren’t a PDF. They captured my brand story and services in a succinct, beautifully packaged way that really resonates with my dream (!) customers. And my brand is so awesome, I nearly died when I first saw it. It’s fun, fresh, and vibrant. I’m also happy to say that it’s all WORKING – people are knocking on my coaching door. And I wouldn’t be behind it if it weren’t for Braid."  
Nicole Christie, Coaching for Solopreneurs

“Braid refined my seemingly impossible ideas and ramblings into something clear, concise, and tangible. They captured the look and feel I wanted beyond my wildest dreams. The brand platform they created is perfect for me. I am absolutely in love with my logo!”
- Crystal Vaugn, Chef and Creative Entrepreneur


We’re for creative entrepreneurs who offer a service, like nutritionists, yogis, lifestyle coaches, writers, and designers. They are ready to leap from day job to dream job, or finally launch a brand for their new business that really feels like them – so they can look and feel like a boss. If this is you and you’re ready for help contact us or email me at kathleen@braidcreative.com and we’ll send you more details on what it looks and feels like to work with us – plus the nitty gritty details of exactly what you get, what to expect along the way, and how much it costs. 

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Our Braid ECourse Dream Customer Catching: Embrace Your Expertise and Attrack What You Track is now open for registration. So if you’re a writer, designer, photographer, consultant, or creative who is wanting to bring more of your personality and passion to your profession this ECourse is for you. 

Or if you’re needing more work / life guidance check out the DIY Coaching for Creatives Email Sessions – it’s just $40 and you can sign up and get this content straight to your inbox anytime! 

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There’s this idea that when you work for yourself, especially as a creative entrepreneur, you are living the dream. The fantasy goes like this: you’re making things with your hands, brainstorming over coffee with creative colleagues, and doing so much yoga that you can finally get into complicated arm balances. But you know, and I know, that being your own boss isn’t so easy. Balancing work and life, paying the bills, wearing all the hats … it’s a lot of work, and it doesn’t always feel so dreamy. 

Kathleen here. I write a lot about being your own boss here on the Braid blog, I give a peek behind the curtains of how we work in our exclusive Letters for Creatives, and I share snippets of my life in between it all, over on my personal blog, And Kathleen. So it’s been a long time coming, but now I’m finally launching a podcast called Being Boss. I’m teaming up with my good friend and creative confidant Emily Thompson of Indie Shopography, and every week we’ll be candidly talking to you, fellow bosses and aspiring-to-be’s, about the good and bad, the ups and downs – of being boss.



BEING THE BOSS 
“Being The Boss” means being able to manage, plan, organize, invest, delegate, and make tough decisions. It’s not easy and doesn’t always come naturally to a lot of us creatives who just want to make a living doing what we love. But learning how to be the boss is how you make living the dream profitable.

BEING BOSS 
“Being Boss” is an attitude. It’s confidence, being all in, stepping into uncertainty without losing your cool, and most of all being unapologetically who you are 100% of the time. “Boss” is an adjective that came on the scenes in the 1950s – it means cool or awesome. “That motorcycle jacket is boss!” But I love the Urban Dictionary definition written by Tiffany aka Ya Girl Miss Tiff: "Boss. noun - a person who is a leader, someone who runs shit in his/her hood or city. Example: If you got more than $100 G's in the bank and stackin paper every day, more than likely you are a Boss."

So yeah, we’re going to talk about stackin paper, setting goals for ourselves, and getting sh*t done – all the things that make us feel “Boss.” But there’s going to be a lot of talk about love, too, love for what we do, love for what we’ve created, and love for you guys out there trying to do the same. 

Sign up at LoveBeingBoss.com or subscribe to our Being Boss newsletter below to be the first to know when our newest episode is released in early January. 

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Okay, so you’re good at what you do. You know you’re talented and are confident in your craft. But when you rely solely on your skills it’s easy to fall into the role of the order-taker who is exchanging talent or time for money. Whereas, when you are an expert you are hired and paid for your experience, knowledge, and ideas. How do you go from selling what you do to getting hired for what you know? There isn’t a super clear path or step-by-step formula to level-up your game. But I’d like to share a few ideas to make the transition from talented doer to an expert with purpose.

GET SPECIFIC ABOUT WHAT YOU’RE GOOD AT 
There is probably a broad label for what you actually do – like photography, graphic design, interior decorating, coding, writing, yoga, or cooking. But can you get really specific about what makes you a great designer, photographer, writer, developer, or cook? Maybe it’s your use of color or typography. Maybe it’s your knack at capturing light or blending really interesting flavor combinations. 

What you’re good at – your craft and your style – is typically what you’re being hired for. And getting really great at what you do is a good place to start. If you’re fresh out of school or new to your creative field it’s not a bad idea to focus on getting really good at your craft. 

GET IN TOUCH WITH YOUR “HIGHER PURPOSE” 
Your skills are really important but it still puts you in the position of being an order-taker if you’re not clear on your expertise. Plus, calling yourself an expert can feel funny if you don’t well… feel like an expert. So instead try thinking of your expertise as your higher purpose. A higher purpose doesn’t have to be super-woo-woo, or super-ambitious. It simply means why you do what you do. 



When I first started down my path as a graphic designer I just wanted to be a rockstar at my craft – like Stefan Sagmeister or Jessica Hische. But when I started blogging about life as a freelance graphic designer I quickly realized my higher purpose was to be who I am 100% of the time in work and life. This purpose pours into what I consider my expertise, and that’s not design alone, but helping others blend that same 100% being who they are into their own personal brand. Design is just one tool to help me with the doing. You have similar talents or tools as a doer, too. Don’t stop using them, but try seeing the higher purpose they’re helping you reach over time.

USE YOUR SKILLS (THE STUFF YOU’RE GOOD AT) TO SHARE YOUR PURPOSE
My skills are in graphic design and as a freelance designer I was being hired to design brand identities, logos, and websites. But I also started using my skills in color, typography, and imagery to tell my own story and share my ideas on my blog. I never felt like an expert until over time, by consistently pairing design and idea-sharing on my blog, I began to attract a tribe of creative comrades and clients who felt inspired and encouraged by what I was putting out there. You don’t necessarily need a blog to share your expertise – it can happen over social media, with a podcast or youtube channel, at conferences and workshops, or in face-to-face conversations. 

THEN JUST GET ON WITH IT! (HINT: IT TAKES TIME)
I wish I had a silver bullet that would instantly make every creative feel more confident and skilled at what they do. But the hard truth is that it takes time. I think it was Malcolm Gladwell who said in his book Outliers that it takes 10,000 hours to become an expert at what you do. And in a less cerebral coffee table book about the rise and fame of Lady Gaga she said that she worked hard and kept her head down – then one day someone tapped her on the shoulder, she looked up, and she was number one. 

In that first hour you are going to feel like anything but an expert and that’s okay – you have to begin somewhere.  But it’s the one tried and true way I’ve seen hundreds of creatives who work for themselves make that real transition into not only feeling like an expert, but looking up over their shoulder, and finally realizing they are being seen as one. And heck yeah, it feels good to consider myself as one of them. It’s a humble “heck yeah” of course, with 10,000 hours behind me, and yet another 10,000+ and counting still in front. But all the work I do in those future hours won’t be as “hired talent,” but as an expert.

Our Braid ECourse Dream Customer Catching: Embrace Your Expertise and Attrack What You Track is now open for registration. So if you’re a writer, designer, photographer, consultant, or creative who is wanting to bring more of your personality and passion to your profession this ECourse is for you. This ECourse will be in-session from December 12-21 – you can take it for $50 using the discount code BRAIDECOURSE50 when you check out. 

Or if you’re needing more work / life guidance check out the DIY Coaching for Creatives Email Sessions – it’s just $40 and you can sign up and get this content straight to your inbox anytime!  


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THE BRAID BLOG from TARA AND KATHLEEN
Braid Creative & Consulting is branding and business visioning for creative entrepreneurs. The Braid Blog is where we share weekly insights and resources for creatives.

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