BRAID CREATIVE & CONSULTING
is branding & business visioning
for creative entrepreneurs.
How Are You Showing Your Tell?
08-Jan-2013

Liz here. We definitely have word-weaving and message-crafting on the brain at Braid this week. A lot to do with the second offering of the Braid ECourse: "Shape Up Your Content: Tame Your Ideas and Tell People How to Buy You." So why have Tara and Kathleen asked me to share my point-of-view and perhaps a few helpful pointers for creatives on sharing content through visuals – as opposed to only the written word? Well, I can certainly appreciate (and aspire to create) simple, memorable statements in lieu of those daunting “one thousand words” when it makes sense to do so. And, this shouldn’t really come as a surprise, but some enrollees of the messaging-focused Ecourse last time around, requested a little more insight into shaping their image-based content (the ECourse itself peppered with infographics, photos, and videos).

For visual people, sometimes it just makes more sense to share images more often than words. You can usually articulate something – a feeling, a sense of place, a moment in time –  that words would only begin to describe. Plus writing is hard! Sometimes “the telling” can feel contrived coming from someone who could nail the same sentiment with a single, well-art-directed image (or a quick candid video, or a tricked-out infographic).  What are some ways to create a consistency over time with those images that clues people into the fact that this content is coming from... you?

If your strengths translate better through visual content, the goal here is to make sure that visual content is consistent. Whether you're sharing your gifts of knowledge with followers, or sharing your creative process with potential clients, consistency helps create a bridge between those beautiful images you're showing and the beautiful ideas behind them. It also builds trust – once you start to define and maintain a consistent visual sharing style, followers will start to equate your type treatment / favorite color and texture combo / Instagram filter with your brilliant brilliance (overt redundancy! – yet another trick of the visual-thinker-turned-writer). 

Chances are, you already have a defined visual style, you maybe just don't think of it that way. But you definitely have a natural tendency to look at things a certain way. Think back to some of your favorite photographs or images:
- Do you always zoom in super-close with your camera, to capture details? 
- Are your favorite photos birds-eye view? 
- Do you frame everything consciously centered and balanced, or asymmetrical?
- Does everything look better in black and white to you? 
- Are you drawn to all things vibrant and saturated?
- Is everything always perfectly in focus (or perfectly out-of-focus)?
- Do you keep returning to a particular typeface, or color, or texture?

Find a few overarching themes, and see if any of them can combine to create a style that's authentically you. Culling a style from what you’re already drawn to and capturing is also an easy way to assure that you’ll keep creating this kind of content in the future. 

Braid's visual system evolved from Kathleen's blog - most specifically, how she shared her life-changing trip to Nepal. Her “bold yellow or white type and graphics overlaid on travel photography” style morphed into Braid’s “bold yellow or white type and graphics overlaid on one well-loved chalkboard wall” style. It's simple, it's straightforward, and its become an absolutely essential piece of our content-sharing puzzle. We use it across every platform we share on - our blog posts, in our ECourses, and on our Facebook wall - so you always know Braid content the moment you see it. 

Typography

Texture

Graphics

Photography

Your visual consistency should also carry over to platforms other than your blog. Instagram is a great way for visual people (especially photographers and stylists) to showcase their eye. 

Photographer Jason Hudson wrote about a great guide for creating lovely, personal-brand-solidifying consistency on Instagram here. One tip is to limit yourself to one filter (Jason prefers the moody, desaturated Brannan), so that regardless of what you're capturing, all your images will have a similar tone and palette. It's an easy way to stay consistent without having to think about it constantly. 

Did you know, for example, that Kathleen exclusively uses the Rise filter on her Instagram? I didn't, until recently. It gives everything she posts this kind of soft, early-morning zen glow, and tints everything with a little bit of the yellow that’s so prevalent on her blog. I feel like a kid in a vintage-filter candy store every time I go to post something – so I'm impressed by her ability to limit herself to just one filter. Consistent!

Okay, but if the idea of getting your words equally consistent still appeals to you, we’re gonna agree: the pairing of the visual with the verbal is really going to really give you the greatest content memorability. 

So, of course Tara and Kathleen would want me to mention our Braid ECourse “Shape Up Your Content: Tame Your Ideas and Tell People How to Buy You” is only open for registration through end of day Thursday and is in session January 11-20! It’s designed to help creative professionals, bloggers, entrepreneurs and aspiring-to-be’s wrap their head around all their ideas, focus on the ones that are content-worthy, weed out the ones that cause distraction and confusion – and make what they are writing and saying less generic, more authentic, and supportive of their actual vision for themselves and their creative business (whether they’re showing or telling). Go here to register and learn more.

FILED UNDER: Braid How-To's
SHARE THIS   •   TWEET THIS


THE BRAID BLOG from TARA AND KATHLEEN
Braid Creative & Consulting is branding and business visioning for creative entrepreneurs. The Braid Blog is where we share weekly insights and resources for creatives.

Learn more about how to work with Braid here >

RECENT POSTS
CATEGORIES

VIEW ALL BLOG ARCHIVES >



DIY Coaching for Creatives Email Subscription Series:
• 4 WEEKS / 16 EMAILS TOTAL
• WORKSHEETS & DAILY EXERCISES
• TIPS FOR GOAL SETTING AND DECISION-MAKING
• HELP IN ESTABLISHING ROUTINE AND TIME MANAGEMENT
• PLUS, WEEKLY MANTRAS AND MEDITATIONS

Subscribe to coaching to your inbox for just $40:


LETTERS for CREATIVES

Want more? Sign up for our exclusive weekly email letters from us, Kathleen and Tara, for insights and advice from our own personal and professional overlap – as sisters, business owners, content sharers, and creative entrepreneurs.

Thank you for signing up for our Braid Letters. Keep your eyes peeled on your inbox and in the meantime like us on Facebook.


KATHLEEN'S PERSONAL BLOG

For a more candid, behind-the-scenes look at the work, life, and adventure overlap.

© Braid Creative and Consulting
Website Development by Indie Shopography

AFFILIATE LOGIN