BRAID CREATIVE & CONSULTING
is branding & business visioning
for creative entrepreneurs.
03-Sep-2014

Have you heard about the Law of Attraction? The idea, as I’ve come to understand it, is that if you can visualize what you want, it is yours – that your emotions, thoughts, and feelings set into motion what comes your way. So if you’re negative, you will probably attract even more negativity into your life. And on the flip-side if you focus on the positive more good things will come your way. I believe this to be true on a universal “woo-woo” level – that when you get clear, set intentions, and “put it out there” you begin to attract what you want without a whole lot of effort. 

Kathleen here. I see the Law of Attraction show up in my life on a daily basis. I have noticed that whatever I’m interested in personally, is what I seem to attract professionally. For example, when I really started diving into my yoga practice I started attracting a bunch of yogis as clients. When I got pregnant I found that we were being hired by more and more doulas, midwives, and postpartum health coaches. When I get fired up about food I start attracting foodies – from Paleo cookbook authors and experts to juice cleanse coaches and raw food fanatics and everything in-between. Even my more rational business partner and co-workers will tell you that there is a little bit of mojo at play when it comes to attracting these dream customers. But you don’t have to be a magician to make the Law of Attraction work for you too. 

If you’re skeptical about the Law of Attraction here is a more practical breakdown of how to make it work for you: 



STEP 1: GET CLEAR ABOUT WHAT YOU WANT 
The first step to attracting the good stuff is to get clear about what it is you want. What do you want in your business? If it’s new clients what do you want those clients to be like? Is it more money? If so, write down exactly how much you want to make this year. Is it a beautiful home or a badass wardrobe? Maybe start a Pinterest moodboard so you can visualize what that looks like. 

STEP 2: PUT IT OUT THERE 
Start writing about, talking about, and thinking about the stuff you want. Make it a priority to share the stuff you like – personally and professionally – at home, at work, over coffee, while you’re networking. The more you can have other people thinking about your goals the more likely it is someone will think of you when the opportunity to fulfill those wishes presents itself. 

STEP 3: TAKE NOTE WHEN IT BECOMES REAL 
The most important part of making the Law of Attraction work for you is to take note when you wishes come true. Perspective is everything – your thoughts make your reality. I recently read that the only difference between lucky people and unlucky people is mindset. Oops! I’m starting to get even a little more woo-woo-meets-business here. Okay, so for example – when Tara and I started Braid Creative I said “I want to work with someone famous and I want to make $X amount of money.” Well, just a year in we landed Brené Brown as a client (a personal hero of mine who found us when I did a book review of Daring Greatly and shared it with her via Twitter – that’s an example what “putting it out there” looks like) and three years in we just now hit a big money goal. If I had not set those goals in the first place I might see these events as one-time flukes or quickly go on to raise the bar without properly acknowledging these accomplishments. 

AN EXERCISE
Try this: write down a list of 5 things you want to attract. Get as specific as you can about these desires. (So don’t write “I want to attract money.” Instead write down “I want to make $1,000 in one week.” Or whatever your money goal is.) Put these five goals or desires on a post-it note that lives on your mirror or computer so you can see it everyday. Take note when these goals become a reality (and they will). 

Our new ECourse Dream Customer Catching: Embrace Your Expertise and Attract What You Track is now open for registration. We share more secrets for attracting dream customers by getting narrow with what you offer. This ECourse will be in-session from September 19-29. Learn more and see if it’s a fit here. 

And if you like a good mix of woo-woo meets practical steps for living the dream – in work and life – you might like my DIY Coaching for Creatives Email Sessions. It’s just $40 for four weeks of guidance. You can sign up here to receive these emails straight to your inbox anytime. 


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03-Jul-2014

About a year ago we decided here at Braid Creative that it was time to update our website. We had been in business for two years and while our site was fine, we knew it could be better. Our business had grown, our dream customer had evolved, and our offerings had become much more clear after a couple years of putting the Braid Method and creative coaching into practice. 

But updating a website is kind of like remodeling a house. Kathleen here, and I just moved into a new house this week. So I’m all too familiar with the fact that a few cosmetic updates here and there always reveal deeper issues – the kind that aren’t nearly as fun as a coat of paint or new carpet – but the kind that keep your house in working order. Things like paying thousands of dollars to update the electric service from 60 amps to 100 amps (and y’all – I don’t even know what that really means). It’s the stuff you can’t see but appreciate when you can run your dryer, fridge, and hair dryer all at the same time. 

I was pretty excited about redesigning our site with new images, a dreamy “day in the life of Braid Creative” brand video, and some more streamlined content that more accurately shares the brand we’ve built. But I knew – just like updating the electric in my house – that my website had to really work for me. It had to be functional. 

Here are a few things we did to make our site work for us: 

1. CONTACT US FORM 
It seems silly to start this list with something as simple as a contact us form but it’s made a big shift in our workflow. I used to shy away from “contact us” forms. They felt a little too impersonal and I know when I fill one out I always wonder if my email is actually going to a real live person. But as we grew so did my inbox. I am no longer able to respond to every request, technical question, or inquiry. So we made our contact form work for us – depending on the subject picked, the email goes to the proper person who can most quickly respond. And my inbox is no longer killing my productivity elsewhere. 

2. CONSOLIDATING CONTENT 
We offer a few digital products (like our Braid ECourses and DIY Coaching for Creatives sessions) and manage an ever-growing email newsletter list (our Letters for Creatives). The thing is they were all hosted in different places from our website. So we decided to choose a web guide who could help us consolidate our ECommerce, our site + blog, and our newsletter all in one place. 

3. WE REWROTE OUR SITE FROM MEMORY
A brand is what makes you memorable. So we decided to really “say what we mean” by saying it from memory. Instead of referencing our old site Tara took a stab at rewriting each page from scratch. The final content of our site felt so much more “us” and was exactly what we wanted our brand to convey. 

4. WE DECIDED TO SHOW OUR TELL 
When you sell a service – especially something like consulting or coaching – it can be hard to describe what that means. We decided to stop talking and start showing our audience what it looks and feels like to work with us. So we hired Choate House to snap stills and shoot a brand video of us at work. 

Those are just a handful of countless decisions that went into our website – and we couldn’t have done it without our trusted web guide Emily Thompson of Indie Shopography. And lucky for you, Emily has decided to write an eCourse sharing all of her web and branding secrets. Some of it is super practical stuff – the not-so-glamorous functionality that keeps your house … er website … from crumbling beneath you. And some of it is the fun stuff – if we’re continuing with the house metaphor – it’s the paint on your walls and throw pillows on your fabulous sofa. Alright – I’m going to stop writing this post and start unpacking the boxes stacked up around me.  

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Registration for Indie Headquarters: An eCourse for Building the Foundation of Your Brand Online will be open until the evening of July 10th. You can learn more about the eCourse here.

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17-Jun-2014

Two money posts in a row, I know. Kathleen here and I'm positive the majority of you creatives and aspiring entrepreneurs and freelancers are craving a conversation about cold hard cash. I know this because every time I get some face time with you all we end up talking about money. How to find it, make it, sustain it, and grow it. Last week I shared four bits of money advice on the blog and this week I have one more important tidbit to share with you and it is this:

Be a farmer. (Not a hunter.) 

Yup, you heard me: be a farmer. This is actually a money mantra Tara and I used a lot when we first started Braid Creative together. We adopted it from Blair Enns, a new-business coach whose specialty is helping creative agencies sell themselves. Meanwhile, we were leaving the agency world and starting over on our own. We were three months in, and had been tirelessly building our business from scratch – from the branding, to the website, to the endless administrative stuff like setting up our LLC and accounting systems. Once the flurry of setting up shop settled we were discouraged to hear crickets chirping as we waited for clients. Even though the silence was discouraging, an even more demoralizing prospect was going out and selling ourselves “cold” (i.e. knocking on doors, making calls, or sending unsolicited emails). So we started farming. 

BE A FARMER 
Farmers wake up early and do the work. They get their hands dirty and plant seeds. They protect and nurture their land for months until they're able to harvest their crops. They look at the big picture and they cultivate patience. Obviously, I'm not telling you to literally go out and become a farmer (that's another fantasy for another day), but do start treating your business like a farm. Wake up early, do the work, build your brand, read blogs and books, write a post, hit publish, launch, build relationships, build your list, have conversations, and share your gifts of knowledge... that's farming. In other words, if you want to grow your business, your brand, and your bottom line, first you have to plant it. 

DON'T BE A HUNTER 
Hunting for the quick kill sounds appealing until you come home empty handed, hungry, and desperate. Hunting in business is what will make you feel like a used car salesman rather than the creative expert you are. Hunting is exhausting.  

HOW THE MANTRA WORKS
The mantra “be a farmer, not a hunter” works by getting you in the headspace to plant seeds that may not produce fruit (that would be cash money) for months... years even.  Our commitment to being "farmers" kept us productive even when we didn't have clients. So if you're feeling discouraged start farming. 

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Our Braid ECourse Dream Customer Catching: Embracing Your Expertise and Attracting What You Track will be in-session starting this Friday, June 20. If you are a writer, designer, coach, or creative who understands the importance of narrowing in on your niche for building your business but don't quite know where to begin this ECourse is for you. Learn more and enroll here.  But you have to register by Thursday! 

Or check out our DIY Coaching for Creatives email series. It’s insight delivered straight to your inbox over the course of 4 weeks.

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