BRAID CREATIVE & CONSULTING
is branding & business visioning
for creative entrepreneurs.

Every creative entrepreneur we work with wants to feel like an expert – like a wearing-the-pants and legit-know-my-stuff kind of expert. The kind of expert that doesn’t doubt their decisions and feels like an authority over their craft. These creatives want to feel like the kind of expert that has a roster full of clients who respect their guidance and are never treated like pixel-pushing order takers. Our clients want to feel like the kind of experts who get paid well… like experts. 

But what’s interesting is that a majority of our clients balk at the word “expert”. They have a lot of fears and misconceptions around taking on that kind of bold title – that if they start to think of themselves as an expert it means they’ll have to have all the answers or be smarter than everyone in the room. That they’ll be responsible for every problem thrown their way. But that is hardly the case. 



Kathleen here, and I want to share a few ways to step into your creative expertise by describing the characteristics I’ve seen in experts I admire: 

EXPERTS ARE NEUTRAL 
Experts don’t get bent out of shape, defensive, or riled up when they receive criticism – and on the flip side they don’t get too excited or inflated by positive feedback or big wins. Experts are cool, calm, and collected. Not to say they don’t get passionate, fired up, funny or even dramatic, but it’s typically around an exciting idea, method, insight, or point-of-view that they feel strongly about, not about this one piece of work that the client must love, or else pouting and/or shouting ensues.

EXPERTS TAKE A PAUSE
I studied a lot of TED talks before giving my own talk at the Circles Conference, and one thing I noticed is that really great speakers aren’t afraid to pause when they need to collect their thoughts. This is also true for responding to clients in meetings, via email, or deciding whether to commit to a new engagement or opportunity. Experts aren’t afraid to collect the information (or the thoughts) they need before responding. I’m one who likes to immediately respond to questions or fill any silence with the sound of my own voice, so I’m practicing the pause in order to feel a little more like a creative expert in my own work and life. 

EXPERTS TRUST THEMSELVES “IN THE MOMENT”
On the flip-side, Tara, my sister and Braid co-creative expert will tell you, that if you abuse the pause, it can become a crutch or replacement for being able to speak your mind and trusting yourself in-the-moment. A creative expert is comfortable in natural flow of a back-and-forth conversation... because they trust themselves (mostly), and know when to ask questions, or admit when they are speaking outside of their creative expertise.  For example, during decision-making moments like I mentioned above, the pause can serve you, but sometimes the pause can really kill a dynamic back-and-forth collaboration that’s happening in real time. And, really, shouldn’t your clients feel like collaborators in your process, just as much as you shouldn’t feel like an order taker? Yes. There was no pause before that “yes.”

EXPERTS RECOGNIZE PATTERNS 
Experts are able to see patterns and instantly recognize disconnects in their work. This is because they’ve narrowed in on their niche and know their customers so well they could practically be psychics for them. Recognizing patterns is how you are able to either speak-in-the moment or take pause and learn more, especially when something doesn’t quite fit with what your creative experiences have taught you. Recognizing patterns will allow you to create content (blog posts, newsletters, e-courses, and e-books) that will resonate with a broad audience beyond your one-on-one clients, and your readers will question how you “know them so well” or “are in their head” without ever having met them. For example, I’ve recognized that all of my clients want to meditate more – so I’ve included a little bit of meditation guidance in my DIY Coaching for Creatives email sessions and have even touched on it in my blog posts. 

EXPERTS HAVE CLEAR BOUNDARIES 
Experts know what they will and will not do. They make expectations clear and concise. Experts know how to tell you what you will get when you work with them – they demystify the process so their clients feel reassured investing in their services. Experts show up on time, meet deadlines, and do what they say they’ll do. 



EXPERTS CHARGE MORE 
Experts charge not only for their time but for their experience. The beauty of charging more upfront is that you rarely feel resentful and tend to over-deliver with pleasure rather than nickel-and-dime your clients when asked for small extras.

EXPERTS SAY NO
Experts aren’t afraid to say no to a project that isn’t the right fit. This is because they respect the prospective client enough to know that someone else could do the job better. They also know it would take up time and energy they could be using to better serve someone with their core genius.  

EXPERTS DON’T KNOW (OR DO) IT ALL 
And they aren’t afraid to say it. Admitting that you don’t have all the answers is a big display of creative confidence. And there is a lot of integrity to saying “no” to a client or project that isn’t a good fit for what your expertise. 

EXPERTS HAVE OPINIONS
If you’re feeling uncomfortable with the word “expert” think of it like this – experts have enough experience to have a point-of-view – they have meaningful opinions and aren’t afraid to speak on them. 

So you want to feel more like a creative expert? Start by asking yourself these questions: 

  • How do I typically react to criticism and feedback? How could my response reflect my expertise? 
  • Do I really listen to my clients, peers, and creative colleagues or am I just waiting to speak? 
  • What do all of my clients have in common? 
  • How could I make my offerings and services more clear? How could I help my potential dream customers feel more reassured with my process? 
  • Am I being appropriately compensated for the work I’m doing? 
  • What do I want to be known for? 
  • How can I show that “specialty” more concretely in my work, my portfolio/case studies/process? 
  • Fill in the blank: If I could stop doing ________ I would feel more like an expert.

Our most popular Braid ECourse Personal Branding: Blending Who You Are With What You Do will be in session from November 14 - 23 and is great for bloggers, creative professionals, and aspiring entrepreneurs want to feel more aligned both at work and play. See if it’s a good fit and register here.

Need more guidance on being a creative expert? Check out my DIY Coaching for Creatives Email Sessions – it’s $40 for four weeks of content that will help you dig deep so you can uncover the good stuff and make decisions about what’s next. 

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03-Sep-2014

Have you heard about the Law of Attraction? The idea, as I’ve come to understand it, is that if you can visualize what you want, it is yours – that your emotions, thoughts, and feelings set into motion what comes your way. So if you’re negative, you will probably attract even more negativity into your life. And on the flip-side if you focus on the positive more good things will come your way. I believe this to be true on a universal “woo-woo” level – that when you get clear, set intentions, and “put it out there” you begin to attract what you want without a whole lot of effort. 

Kathleen here. I see the Law of Attraction show up in my life on a daily basis. I have noticed that whatever I’m interested in personally, is what I seem to attract professionally. For example, when I really started diving into my yoga practice I started attracting a bunch of yogis as clients. When I got pregnant I found that we were being hired by more and more doulas, midwives, and postpartum health coaches. When I get fired up about food I start attracting foodies – from Paleo cookbook authors and experts to juice cleanse coaches and raw food fanatics and everything in-between. Even my more rational business partner and co-workers will tell you that there is a little bit of mojo at play when it comes to attracting these dream customers. But you don’t have to be a magician to make the Law of Attraction work for you too. 

If you’re skeptical about the Law of Attraction here is a more practical breakdown of how to make it work for you: 



STEP 1: GET CLEAR ABOUT WHAT YOU WANT 
The first step to attracting the good stuff is to get clear about what it is you want. What do you want in your business? If it’s new clients what do you want those clients to be like? Is it more money? If so, write down exactly how much you want to make this year. Is it a beautiful home or a badass wardrobe? Maybe start a Pinterest moodboard so you can visualize what that looks like. 

STEP 2: PUT IT OUT THERE 
Start writing about, talking about, and thinking about the stuff you want. Make it a priority to share the stuff you like – personally and professionally – at home, at work, over coffee, while you’re networking. The more you can have other people thinking about your goals the more likely it is someone will think of you when the opportunity to fulfill those wishes presents itself. 

STEP 3: TAKE NOTE WHEN IT BECOMES REAL 
The most important part of making the Law of Attraction work for you is to take note when you wishes come true. Perspective is everything – your thoughts make your reality. I recently read that the only difference between lucky people and unlucky people is mindset. Oops! I’m starting to get even a little more woo-woo-meets-business here. Okay, so for example – when Tara and I started Braid Creative I said “I want to work with someone famous and I want to make $X amount of money.” Well, just a year in we landed Brené Brown as a client (a personal hero of mine who found us when I did a book review of Daring Greatly and shared it with her via Twitter – that’s an example what “putting it out there” looks like) and three years in we just now hit a big money goal. If I had not set those goals in the first place I might see these events as one-time flukes or quickly go on to raise the bar without properly acknowledging these accomplishments. 

AN EXERCISE
Try this: write down a list of 5 things you want to attract. Get as specific as you can about these desires. (So don’t write “I want to attract money.” Instead write down “I want to make $1,000 in one week.” Or whatever your money goal is.) Put these five goals or desires on a post-it note that lives on your mirror or computer so you can see it everyday. Take note when these goals become a reality (and they will). 

Our new ECourse Dream Customer Catching: Embrace Your Expertise and Attract What You Track is now open for registration. We share more secrets for attracting dream customers by getting narrow with what you offer. This ECourse will be in-session from September 19-29. Learn more and see if it’s a fit here. 

And if you like a good mix of woo-woo meets practical steps for living the dream – in work and life – you might like my DIY Coaching for Creatives Email Sessions. It’s just $40 for four weeks of guidance. You can sign up here to receive these emails straight to your inbox anytime. 


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03-Jul-2014

About a year ago we decided here at Braid Creative that it was time to update our website. We had been in business for two years and while our site was fine, we knew it could be better. Our business had grown, our dream customer had evolved, and our offerings had become much more clear after a couple years of putting the Braid Method and creative coaching into practice. 

But updating a website is kind of like remodeling a house. Kathleen here, and I just moved into a new house this week. So I’m all too familiar with the fact that a few cosmetic updates here and there always reveal deeper issues – the kind that aren’t nearly as fun as a coat of paint or new carpet – but the kind that keep your house in working order. Things like paying thousands of dollars to update the electric service from 60 amps to 100 amps (and y’all – I don’t even know what that really means). It’s the stuff you can’t see but appreciate when you can run your dryer, fridge, and hair dryer all at the same time. 

I was pretty excited about redesigning our site with new images, a dreamy “day in the life of Braid Creative” brand video, and some more streamlined content that more accurately shares the brand we’ve built. But I knew – just like updating the electric in my house – that my website had to really work for me. It had to be functional. 

Here are a few things we did to make our site work for us: 

1. CONTACT US FORM 
It seems silly to start this list with something as simple as a contact us form but it’s made a big shift in our workflow. I used to shy away from “contact us” forms. They felt a little too impersonal and I know when I fill one out I always wonder if my email is actually going to a real live person. But as we grew so did my inbox. I am no longer able to respond to every request, technical question, or inquiry. So we made our contact form work for us – depending on the subject picked, the email goes to the proper person who can most quickly respond. And my inbox is no longer killing my productivity elsewhere. 

2. CONSOLIDATING CONTENT 
We offer a few digital products (like our Braid ECourses and DIY Coaching for Creatives sessions) and manage an ever-growing email newsletter list (our Letters for Creatives). The thing is they were all hosted in different places from our website. So we decided to choose a web guide who could help us consolidate our ECommerce, our site + blog, and our newsletter all in one place. 

3. WE REWROTE OUR SITE FROM MEMORY
A brand is what makes you memorable. So we decided to really “say what we mean” by saying it from memory. Instead of referencing our old site Tara took a stab at rewriting each page from scratch. The final content of our site felt so much more “us” and was exactly what we wanted our brand to convey. 

4. WE DECIDED TO SHOW OUR TELL 
When you sell a service – especially something like consulting or coaching – it can be hard to describe what that means. We decided to stop talking and start showing our audience what it looks and feels like to work with us. So we hired Choate House to snap stills and shoot a brand video of us at work. 

Those are just a handful of countless decisions that went into our website – and we couldn’t have done it without our trusted web guide Emily Thompson of Indie Shopography. And lucky for you, Emily has decided to write an eCourse sharing all of her web and branding secrets. Some of it is super practical stuff – the not-so-glamorous functionality that keeps your house … er website … from crumbling beneath you. And some of it is the fun stuff – if we’re continuing with the house metaphor – it’s the paint on your walls and throw pillows on your fabulous sofa. Alright – I’m going to stop writing this post and start unpacking the boxes stacked up around me.  

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Registration for Indie Headquarters: An eCourse for Building the Foundation of Your Brand Online will be open until the evening of July 10th. You can learn more about the eCourse here.

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