BRAID CREATIVE & CONSULTING
is branding & business visioning
for creative entrepreneurs.

After working with hundreds of creatives – many still working day jobs – I can say with certainty that uncertainty is the feeling we all struggle with the most. In fact, some of us would rather work an unfulfilling day job, earning a fraction of what we could make on our own for work that doesn’t feed our soul, just so we don’t have to deal with uncomfortable feelings of uncertainty. Uncertainty asks us questions like “What about health insurance?” and “Will you be able to pay your mortgage?” or “How can you ever actually get paid to do the work you want to do?” 

Even those of us who have made the leap and have proven ourselves successful still struggle with uncertainty. Uncertainty might say things like “There are only so many people who will hire you.” and “That worked last year, but are you sure it will work this time around?” or “Are you sure you have what it takes to level up?” 

Even the most confident creatives you know question their own path from time to time. I know I do – but I don’t let it stop me. Here’s what I do to deal with uncertainty: 

I GET TO WORK 
Every Sunday evening I start to feel a little anxious about the upcoming week. I suppose because I know I’m about to start the work but I’m not quite working yet. This kind of anxiety likes to keep company with uncertainty – so on Sunday evenings I’m not only thinking about the week ahead and all the work, but I start doubting my abilities to conquer what lies ahead. 

Then Monday morning rolls around and I get out of my head and into my work. All The Stuff I have to do know longer feels so heavy once I’m able to dig in and get my hands dirty. Plus, I have deadlines to meet and goals to reach – so I don’t have the time or energy to contemplate my path (and the uncertainty that surrounds it) because there is work to be done. 



I TRUST THE PATH 
Getting to work is easy – setting down my path, one foot in front of the other is a daily discipline that looks like opening up my laptop, typing on the keyboard, Skyping with clients, and having coffee with creative colleagues. Having faith that heading down this path is going to get me closer to a roster full of dream clients with cash, a best-selling book deal, a calendar full of speaking gigs, and digital products that produce lots of passive income isn’t always so easy. 



What I’ve learned about having faith in your path is that it simply comes down to a daily choice to believe in what you’re doing. Your choice to believe in your path will drive you to make actions that produce results. It’s as simple as that. 

P.S. Like this post? Then you might like to receive our Letters for Creatives – it’s our weekly-ish newsletter with exclusive behind-the-scenes content delivered straight to your inbox. Bonus! When you sign up you’ll receive a free worksheet to help you design your ideal day. 

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Kathleen here. I spend so much time coaching other creatives, writing blog posts, and recording podcasts that sometimes I forget to share the stuff Braid does, you know… for a living. With that, I am so excited to share some of our recent branding work with you. Tara and I like to share advice and inspiration in this blog space and in our Letters for Creatives, but every once and a while we like to share what we’ve been creating, and how we’ve helped creative entrepreneurs get to a brand that finally feels like them. 

Enough talk, here’s some show, with some of these creatives, their brands, and what they have to say about the experience and the brands that finally feel – like them.

“After (too) much struggling—I help other creatives distill their ideas for a living, so I kept telling myself if I just worked harder, I could do it myself—I turned to Braid, and the instant I hired them, everything changed. I relaxed knowing I had the right team in my corner, but I also started taking myself more seriously; I had invested in my dream, and I knew I had to live up to that investment.”
- Erica Midkiff, Content Coach 

“After more than ten years of building a successful coaching practice, I knew it was time to expand my reach and start teaching other coaches how to do the same. But "launch new business" remained on my to-do list for more than two years because I couldn't find the time or get the clarity I needed to turn this new idea into reality. 

The project seemed too big and too nebulous. Until I met Team Braid.”
- Dallas Travers, Business Coach for Actors and Coaches

“After two meetings with Braid, they took my words and turned them into something clear and beautiful - something I am so proud and happy to share with the world. I do a lot of personal health work one-on-one with people, and getting that personal feel and interaction is something that I feel they translated beautifully onto the screen.”
- Lindsay Kluge, Herbalist 


“There is something magical in the Braid approach. We are delighted, excited and pleased to have worked with such fun and creative people."
- Gerry Flake and Kathryn M. Downing, Galileo Coaching

“Going through the Braid Method gave me the vision and courage to move forward with a new and fresh creative identity. What I had thought of as "distractions," became part of the larger story of my brand, my business, my creativity – my life. Braid didn't just slap a logo on my business and call it done. They took me through a process of discovering my life's purpose and work as a modern homesteader and edgy maker. I left the experience with a clear idea what DOONYAYA was all about.” 
- Dunja von Stoddard, maker and creative entrepreneur


“I am a writer/blogger who wanted to share what I have learned along my blogging journey, with other creative bloggers like myself. My personal website didn’t showcase what I had to offer, I felt “stuck”, and not sure how to fix it. Once I started working with Braid, I felt as ease because they “got me”!”  
Desiree Spinner, creative entrepreneur 

“I was so blown away during our meetings that I was often speechless. Me – a writer – without words. I’ve referenced the business vision guide so often, it would have tattered pages if it weren’t a PDF. They captured my brand story and services in a succinct, beautifully packaged way that really resonates with my dream (!) customers. And my brand is so awesome, I nearly died when I first saw it. It’s fun, fresh, and vibrant. I’m also happy to say that it’s all WORKING – people are knocking on my coaching door. And I wouldn’t be behind it if it weren’t for Braid."  
Nicole Christie, Coaching for Solopreneurs

“Braid refined my seemingly impossible ideas and ramblings into something clear, concise, and tangible. They captured the look and feel I wanted beyond my wildest dreams. The brand platform they created is perfect for me. I am absolutely in love with my logo!”
- Crystal Vaugn, Chef and Creative Entrepreneur


We’re for creative entrepreneurs who offer a service, like nutritionists, yogis, lifestyle coaches, writers, and designers. They are ready to leap from day job to dream job, or finally launch a brand for their new business that really feels like them – so they can look and feel like a boss. If this is you and you’re ready for help contact us or email me at kathleen@braidcreative.com and we’ll send you more details on what it looks and feels like to work with us – plus the nitty gritty details of exactly what you get, what to expect along the way, and how much it costs. 

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Our Braid ECourse Dream Customer Catching: Embrace Your Expertise and Attrack What You Track is now open for registration. So if you’re a writer, designer, photographer, consultant, or creative who is wanting to bring more of your personality and passion to your profession this ECourse is for you. 

Or if you’re needing more work / life guidance check out the DIY Coaching for Creatives Email Sessions – it’s just $40 and you can sign up and get this content straight to your inbox anytime! 

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Tara here. Not all of us were born this way, came out of college this way, or even came out of our 9-to-5: ready for our closeup, ready to blog, ready to start our own business, ready to take on the world. A lot of us were just happy to be creatives with a fair shot of getting paid for what we do in a regular ol’ job, that still felt pretty dang special because at least we could be creative. Who cared if we could be ourselves, have a purpose, or even knew what a personal brand was – let alone need one. 

If you asked me what my personal brand was ten years ago, I would have thought of the movie Heathers, and how each Heather in the clique had a signature color that she would wear from her scrunchy down to the color of her croquet ball. In fact I declared that green was my signature color back in the ninth grade, and it stuck for the whole year – green tights, green faux marbled watch, green suede buckled flats, green little blazer with a peplum on the back. There was of course a darker takeaway from the movie, but the color thing is what stuck.

I think teens like me, who wanted to be special, but didn’t quite want to push the boundaries to the point of rebel – liked having a way to add this outer layer of “how I’m different” but still  feel comfortable in their own skin underneath it all. Why do you think the safely subversive Hot Topic stores took off like crazy at the turn of our century?

Fast forward to today, and it took me a while to get comfortable in my own skin as my own boss, to find that purpose within, and to curate that outer layer. But part of being in business and staying in business on your own terms is hinged on having a personal brand.

As a creative entrepreneurs in a wave of working for yourself, making your mark online, declaring your signature style, and explaining why to hire or buy you – most of us wish there was a store that we could go to and just pick out the crazy (but not too crazy) ensemble that would express who we are, but still feel special – different. Like us!

Where we could walk in and say: “ooh, I’ll take that logo, that website home page, that awesome photo, and this quote that declares my intent and is totally going to get repinned like crazy!”

But we know we better now. We know our purpose and our personal brand comes from within, and outer layer comes from curating a mix of sources, experiences and styles – not just one color. 

P.S. I’m lucky that my business partner and sister, Kathleen has always pushed the boundaries (total rebel in ninth grade, and a personal brand that went so beyond a comfortable outer layer, that no one would even know how to label her, let alone assign her a signature color.) So… that’s why if you haven’t already, you should take our Personal Branding Braid ECourse with Kathleen at the helm.

Our Braid ECourse Personal Branding: Blending Who You Are With What You Do is now open for registration. It will be in-session February 20-March 1. Learn more and sign up here. 

Or, if you want to hire us for your own one-on-one personal brand and business visioning and brand platform design you can find out how to hire us here. Plus, see what you will get (including some pretty nice client testimonials, aww, thanks you guys) here. 

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Braid Creative & Consulting is branding and business visioning for creative entrepreneurs. The Braid Blog is where we share weekly insights and resources for creatives.

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