Our adventure in branding a juice truck started with a road trip that took us to a rugged ranch in Austin hill country that we would share with a very pregnant longhorn. And from there it was just a hop and a skip to South Congress, the center of activity & creativity and a thriving food truck culture. That’s where we met up with Ryan and Paige - two world travelers who needed a brand for their brand new adventure - starting a juice truck.

We captured the work (and method) in progress on our iPhones - and now with a little bit of lo-fi shaping, editing and scoring we’re ready to share the story of our Austin, Texas road trip with you. Stay tuned for more branding adventures from Braid Creative. And check out more adventures from Ryan and Paige at their travel blog, Pushpin Diaries.

UPDATE: