BRAID CREATIVE & CONSULTING
is branding & business visioning
for creative entrepreneurs.
Get Noticed, Get Hired for Creative Entrepreneurs | Braid Creative

get noticed & get hired by your dream clients

Growing followers, a likeminded group of people who relate to your message, who value what you can share with them, and who want to engage in the conversation you’re putting out there – for so many of us this is how we dream of genuinely helping others, while positioning ourselves as inspiring creatives entrepreneurs that people want to subscribe to, buy from, trust and hire.

Tara here! And this sharing of ourselves and our content is what we’ve all been taught. I’m not here to disagree, it’s what I do too (literally, I’m doing it right now writing to you, “duh” as my eight year old says about every five seconds lately). But I do want to add onto the content sharing formula – what happens after you attract people to you? How does this translate into a business, an expertise, a person people trust?

What happens after you attract people to you? After you get noticed, how do you get hired?

Yeah, we want to put our personality and our point of view out there. Do it consistently and with passion, and over time the followers, subscribers, clients – will come. But part of the allure of “being the one who attracts” is more than just building a list. I think it may be socially wired into us (it probably started right around when we were eight years old, too) and has nothing to do with getting the clicks or closing the deal, but simply feeling like a big deal.

Whether through our newsletter, blog, Instagram posts, or in the face-to-face retreats or professional mixers we attend – don’t we all want to feel like the coolest most interesting gal at the party, with everyone wanting to shimmy on over and pick our brain?

find your personal brand voice

This is getting noticed, and if we do it consistently, it’s becoming known for what it is we talk about, teach, or just make people feel good about. I know not all of us want to be that extroverted or sparkly when we’re doing it. That’s okay too. The nerdiest art director I ever had on my creative team—mad scientist hair, coke bottle glasses, goofy adorable grin, totally awkward in any social situation—uh, our clients freaking loved him. Get him started on a subject he loves and cares about (in the presentation to a boardroom I’m recalling, it was the idea of using interactive gameplay to engage your brand audience, whatever, I don’t even know what he said) and poof, people are entranced. He is being his most inspiring self in the moments when he’s sharing what he really knows, what he really cares about, in his own goofy style.

Okay, so inspiring people is great and all, but what about getting hired? Or getting people to click buy, sign up, and subscribe? Did those corporate suits sign off on what goofy guy was getting them all feeling good about? I don’t even remember! But that’s the point, because I do remember they asked for him to be their lead creative, and always wanted him in the meetings. Because even if his wild idea wasn’t their cup of tea, his passion was contagious, and his logical guiding approach—talking them through a subject they’d never even heard about—positioned himself ever-after in their minds as an eccentric but expert art director they wanted at their table.

The shift from inspiring to guiding happens in our content and in our conversations. When we get great at it, these two sides of our voice blend together like – well, like the personal brand we want to be known for and the expertise we want to get hired for.

I was recently hosting a round table with a group of creative entrepreneurs – a web designer, a brand consultant, a lawyer for creatives, and a leadership coach were some of the sparkly, inspiring, ladies at the table – but I knew they each had this expert “guide” within them, too.

Here’s a down and dirty exercise I shared with them to help frame up how we get noticed and how we get hired:

HOW I INSPIRE OTHERS (i.e. get noticed):
Complete these sentences. Clients (or followers, or even new acquaintances) are first attracted to, or inspired by, my personality + professional style, which is an Inspiring Mix of:
a. ________, b.________, c.________!

The personal motto that motivates and inspires me, and that I love sharing with others is:
_______________________________!

HOW I GUIDE OTHERS (i.e. get hired):
Complete these sentences. Once my clients get to know me, or work with me, they trust my expertise which is a Guiding Mix of: a. ________, b.________, c.________.

The best piece of professional advice I practice myself and share with others is:
_______________________________!

Now think about your Inspiring Mix showing up in places like your website headlines, brand messages, blog post introductions, and titles. Think about your Guiding Mix showing up in your sales pages, your newsletters, and your selling conversations with new clients. But really, it’s all about practicing the mix of inspiring and guiding. That’s when we get to create a business for ourselves that is a blend of who we are, and what we do.


If you want more how-to’s and insights into getting noticed and getting hired, be sure you're signed up for our weekly Letters for Creatives, and if you're ready to work with us one-on-one to develop your brand and really get you noticed, check out our work and give us a shout!

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How to Narrow in and Claim Your Creative Focus | Braid Creative

Claim your creative focus | Braid Creative & Consulting

In our last blog post, we wrote about why and when you should be narrowing in and getting specific about what you want to be known for. Easier said than done, right? We've talked enough about narrowing in on your creative focus that we think you understand that it's an important thing to do in your business, but understand that something is important and actually doing it?—well that's where it gets a little tricky.

We shared a lot of WHY’s to narrow in and find what you want to be known for, let’s talk about some HOWs:
In our Braid Method Branding Ecourse, we talk about HOW to really narrow in and claim your creative expertise:

1. Diffusion & Confusion Culprits:

If you are good at “all the things,” and you’re having trouble deciding where to focus:
- List out all the ideas in your head that are making you feel scattered and causing diffusion of your own focus. See which ones you can put on the backburner for now.
- List out the different ways you’re describing or not clearly describing what you actually do that’s causing confusion for potential clients. See if you can get the five different bullets you’re using to describe what you do down to even two or three.

2. What Do You Want to Be Doing All Day?:

If the diffusion and confusion lists still have you feeling uncertain or overwhelmed or not willing to “let go” of some of the wider services you provide or wider pool of people you provide them for, ask yourself this “What do you want to be doing all day?” “Who do you want to be doing it for?”

What do you want to be doing all day? Who do you want to help? | Braid Creative & Consulting

3. Fill out Your Gift Tag:

This is one of the most challenging exercises we give our clients. But if you’ve done steps 1 & 2, give it a try. It’s a super-short version of some of the longer scripts we give creatives to help them better articulate their business and their brand. But that’s why it’s hard, because it is so short! We call it a gift tag because it’s the label on your package! It tells people what to expect before they open it & reminds you what it is you have to give!

Fill Out Your Gift Tag:
How to _____ [ advice, know-how, inspiration you share ]
From a _____ [ what you want to be known for! what you do + a little bit about you]
To a _______ [ dream client like you! ]
*Another similar version of this exercise that might be a little easier, is If You Wrote a How-To Book, what would the title be? The chapters? What would people “get” from your chapters? Which section of the book store would it be in? How would your personality or personal story show up among all the good tips, advice or inspiration you are sharing?

What would be the chapter titles in your how-to book? | Braid Creative & Consulting

4. Your Process i.e. The Steps You Always Take

Guess what? If you tried out the If You Wrote a Book exercise, you may have just framed out your creative process (the ingredients or steps you take every time when working with a client) and you didn’t even know it! Defining your Creative Process is like Owning Your Expertise 2.0. You’ve put the intention out there to narrow in, get specialized and get known for doing this very specific service. But if you can really build a framework for HOW you do it, and stick to those steps every time, it’s like every time you work with a client you are sharpening your expertise, building your confidence, giving them even more benefit of your knowledge and specialization! It’s a win-win for any creative working for themselves (and their client!) who wants to craft a business of their own making instead of feeling like a helper for hire.

If you can believe it, we get even more specific (ha! see what I did there?) about defining your creative expertise and narrowing in on your specialty in our Braid Method Branding Ecourse. So if you found this post helpful, make sure to opt in to the full ecourse!

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

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19-Jan-2016
Meditation Techniques for Creative Entrepreneurs | Braid Creative

Meditation for creative entrepreneurs

Raise your hand if you made a resolution to meditate more in 2016. (I’m raising my hand). Since January 1 how many times have you taken the time to get quiet with yourself? (I’m counting half the fingers on my raised hand.)

Meditation has hit the mainstream and it’s something we’ve all learned is as important to our health and well-being as exercise and eating right. If you’re like me it’s hard for you to make sitting with yourself in silence a priority. It’s just so easy to put off when you have blog posts to write, TV shows to watch, books to read, treadmills to run, Pinterest to peruse, things to design, and a world to take over. As I’m trying to develop my own meditation practice I’ve been giving lots of thought to different kinds of meditating and tools to help me stick with it. Here’s what I’ve uncovered:

THE SIT DOWN & BURN INCENSE KIND OF MEDITATION:
So this is what I think of when I picture what meditation looks like. And this is often the kind of meditation that I put off and don’t make time for. I’ve found that my challenge with sitting down and being silent with myself is that my mind starts to race. I get that meditation is the practice of stilling those said racing thoughts, but it can be such a struggle. So I’ve found that having an intention or even a guided story in my mind helps me find focus and the kind of deep peace I’m looking for with my meditation practice. I share four different meditation “stories”, weekly, in my DIY Coaching for Creatives Email Sessions that I’ve found super helpful to developing my own sit-down-and-meditate practice. It’s not a typical guided meditation where you plug in the headphones and listen to someone talk to you. It’s more like a narrative or guide that you read and recount for yourself as you settle into silence.

If you are interested in more hands-on guided meditations check out Deepak Chopra’s guided meditations. Or check out this Buddhify app. My life coach friend recommends these freebies at Tender Logic. You can also find lots of free guided meditation resources on YouTube. Also, try seeking out meditation classes being held in your area!

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Different types of meditation for creative entrepreneurs

MOVING MEDITATION:
I firmly believe that while sitting in silence with yourself to meditate is a great way to tap into your subconscious that a moving meditation can be just as powerful – if not more so. (Or maybe it’s my way of justifying not sitting down every day to get all spiritual with myself.) Either way. Moving meditation is my favorite. This might look like dancing, yoga, rock climbing or simply sweating it out at the YMCA. The idea is to climb into your body and find a focused awareness in your breath and movement in a way that silences your mind (even if a spin instructor is yelling at you to push it). I also believe that moving your body with focus and intention helps energy and emotions flow, release, and recharge as needed.

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LIVING MEDITATIVELY:
Okay, so if you really can’t get into sitting down to meditate or moving meditation, try living meditatively. In other words, be present. I practice living meditatively when I’m doing chores. Cleaning, folding laundry, washing dishes, and cooking dinner are all opportunities to practice presence and living meditatively. As you’re going through the motions try and focus solely on the task at hand. Give 100% of your attention and awareness to that bowl your washing or those veggies you’re chopping. Showering and brushing your teeth are also great times to practice living meditatively.

I’ve found that practicing presence and stilling my mind while I’m doing mundane tasks like personal hygiene or housework gives my mind space to come up with creative ideas and solutions I wouldn’t have thought of if I had been sitting in front of my computer working.

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THE TWO MINUTE MEDITATION:
Almost every creative I work with wants to incorporate more meditation, prayer, stillness, whatever you want to call it, into their day. But it can be easy to put off when you think about all the effort that goes into taking time to be still. I myself have been putting off my own meditation practice because the amount of emails I could answer or the blog post I could write in the time I should be dedicating to meditation wins. So lately I’ve been practicing the 2-minute meditation.

Because two minutes is all it takes.

Taking two minutes to center and ground myself has been working wonders for my attitude and ability to focus. I find it especially helpful to take two minutes before I transition from one task to another. So before I go into a meeting, before I sit down to write, before I go pick up my baby from daycare … I simply take two minutes to be still.

Try this: Close your eyes. Feel your feet or sacrum firmly rooted to the earth. Quickly scan your body from the tips of your toes to the top of your head. Inhale to the count of four and exhale to the count of eight. Flood your body with light and as you exhale feel yourself relax a little more. You can do all of this in just minutes. Try incorporating this practice throughout your day over the next week.

P.S. If you like this post you might like my DIY Coaching for Creatives Email Sessions. It’s 4 emails x 4 weeks (16 emails total) for just $40. Complete with worksheets, exercises, mantras, meditations, and to-dos for time management, decision-making, and strategies for living more of what you love – in work and life. You can learn more about what you’ll get and purchase anytime here.

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Braid Creative & Consulting is branding and business visioning for creative entrepreneurs. The Braid Blog is where we share weekly insights and resources for creatives.

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