Blending Personal and Professional on Your Website

11-Nov-2014

Over the past three years I’ve been asked a lot of questions when it comes to personal branding and blending the personal with the professional. Today I’m going to address the one I get the most – which is: when it comes to my online presence should I keep the personal and professional together or separate? In simplest terms it comes down to the question of having two websites or one – one for the person, and one for the biz. Creatives are so confused over this issue and I think it’s because we’re taught, or conditioned, in school or at our day jobs to compartmentalize who we are and what we do. That’s the “professional” thing to do, right? Except most creatives want to live authentically and aligned – they crave creative cohesion and know in their bones that blending the personal and professional, online and off, would make them feel well… authentic and aligned. But it’s easier said than done. 

For example, here’s an email I received just this week: 

“Dear Kathleen,

I SO admire the way you are able to mesh your adventures and personal life and work all into one platform… and I’m in a place where I wonder if I should continue down that path. My site is kind of all over the place... with my photography sessions and adventures and musings in one. Does remodeling a creepy cargo van into a rambling gypsy wagon really belong next to pictures of newborn babies? Most people would say probably not, but I wonder if you have an idea for that? The reason why I choose to question what most people would say, is that I’ve had so many clients (who usually turn friends), where my adventures inspire them, and make them feel connected to me, which in turns gets them to hire me. I know I’m not the best photographer out there, but I can connect with people and make it a fun experience for them. So, perhaps what I lack in talent, I make up for in authenticity and fun. At least that’s my hope… and what my vision is. So my questions are. 1. should I keep them [the personal adventures and professional services] separate or together; and/or 2. if together, is there a way to have the two semi-connected by bridging the gap between memory-maker and adventure-seeker?

Warmly,
Katelyn


First off, it’s pretty clear that Katelyn already knows the answer to her question. She should absolutely keep her adventures and her services together – not only because it is getting her hired but because she uses photography to make connections and tell stories. Whether that’s the story of bicycling across the United States (which she just did) or the story of a baby being born into this world. If I was having a drink with Katelyn I would first tell her that she is in fact talented. Then I’d tell her that she is the common denominator between her photo sessions, adventures, and musings. Katelyn herself is the gap-bridged. 

Here are some other things I hear from creatives who are considering keeping their professional portfolio and offerings separate from their personal blog:

“I’m afraid that my clients don’t want to read about my life.” 
First, are your clients robots? If so, they probably don’t want to read about your life. Second, are your clients dreamy? If not, maybe you could attract more dream customers who like and trust you by sharing more of who you are. Third, if you’re clients don’t want to read about your life they don’t have to. They can simply go to the “how to hire me” page of your website and hire you for what you have to offer.



“I’m afraid that my blog readers will be annoyed if I talk about my work.”
If you’re a creative entrepreneur your work is a part of your life. And if your blog readers like reading about your life they’re probably curious about your work. And if your work is something they need, they are far more likely to support or hire you because they already like and trust you. There is nothing wrong with reminding your tribe that you are for hire. In fact, if you’re really good at what you do you are doing your people a disservice by NOT letting them know about your work. You know? 

“I’m afraid it doesn’t all make sense together.”
There’s this scene in Ferris Bueller’s Day Off where Ferris and his girlfriend Sloane are making out in the museum while third wheel Cameron is having an existential crisis in front of a pointillist painting scored to an instrumental version of The Smiths “Please, Please, Please Let Me Get What I Want.” The camera zooms in on the painting until you just see a bunch of tiny little dots. These little dots, one-by-one, make up the big picture but you would never know it if you were zoomed all the way in. Well, your life is made up of a bunch of dots, and if you create a separate website and platform for each dot they’ll never have a chance to come together to make a big picture.

A CASE FOR KEEPING IT SEPARATE
My friend Shauna is a great example of someone who can keep up with her personal blog, her professional agency site, and her side gig creating The Blogcademy all being in different places. It makes sense for those projects and content to have their own spaces. That said, even though she’s rocking a few separate platforms I can see HER in all those spaces. 

As much as I preach about the personal / professional blend, even I have a personal blog that allows me to experiment, explore, and find my “voice” and writing style. But just because I have a blog dedicated to my professional point-of-view doesn’t mean I have to sound like a robot when I’m writing over here. And, believe me, all my followers know about my business, how to hire me, and what’s going on in my work life, just as much as the personal – that’s because my work is a part of my life – it not only puts food on the table but it feeds my soul – so you better believe I’m telling my tribe how to hire me. That’s where some of our earliest and dreamiest clients came from in the first place!

My point is this – don’t let your fear or assumptions of what other people might think dictate how you do you. And the thing is this – there is no right answer. Instead, check in and do what you want. Do what makes most sense to you right now – whether that’s bringing it all together or keeping it separate. 


Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

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