Tara here. Kathleen and I were hosting a webinar last week about attracting your dream client, navigating selling conversations with more confidence, and helping them actually hire you once they are ready to find out more.
The creative entrepreneurs, makers, consultants, and coaches gathered together to hang out and learn something new from us—and also share the thoughts and concerns so many of us have pinging around in our head. They also voiced many of the same heartfelt uncertainties and declarations we hear again and again (and feel ourselves!) for their brand and business vision:
“I want to show up, to position myself as an expert in my field!”
“I feel like I’m second-guessing my value to my dream client or why they should invest in me.”
“I don’t even know who my dream client is or how to attract them.”
“I need to be more consistent about how & what I share online.”
When you share your brand in all your “brand places,” what you’re really doing is informing and inspiring the people who are attracted to your style and what you sell. A brand is a blend of your style and content—so it’s also letting the people who aren’t exactly clicking with your vibe decide for themselves, “thanks but no thanks, this isn’t really a fit for me.” Tara here, and yep, like Kathleen shared yesterday, even if you have blue hair people will still want to hire you.
That’s what a brand does, it speaks for you even when you’re not there. But how are you speaking for yourself when you are there, face-to-face with a person interested in hiring you?
How do you turn a fan who is inspired by you into a paying client who trusts you and feels really good about hiring you? The answer is you don’t “turn” them. They have to make the decision for themselves. And that’s honestly a relief for most creative entrepreneurs. Because we kinda hate feeling like we have to persuade people.
Many of us cringe at the idea of “selling” ourselves. When we feel like we have to sell ourselves we either can go really over-the-top, trying to be sparkly, or sophisticated, or seem like we have “all the answers!”...
The best part about working for yourself and creating your own brand and business vision is that you get to make the rules. You can decide where you work from, what your office hours are, and you don’t have to ask anyone for vacation time off. But there are still some restricting rules we impose on ourselves—maybe from the corporate world we’ve just recently left or perhaps societal norms of “what’s professional” is subconsciously dictating some of our decisions.
Kathleen here and this week in the Being Boss Facebook group (Being Boss is the podcast I co-host) we’re chatting about whether or not it’s professional to have funky colored hair. You see, a creative had just quit her corporate job to work for herself and wanted to try something new and out-of-the-box with her hair. When she asked whether or not it was going to repel potential clients she got a resounding “No! Do your thing!” from almost 100 other creatives who are redefining the boundaries of what’s professional.
Now, the style of your hair is a superficial example of whether or not you’re playing by someone else’s rules or trying to live by a social standard that isn’t entirely authentic to your own creative expression. But there are some deeper standards and norms that might be worth reconsidering when it comes to playing by your own rules. For example, when I first started working for myself, I felt as if I should still be tracking my time in :15 minute increments—a process that was strictly adhered to in my old advertising agency. I felt so liberated the day I decided, “Nope. Time tracking is not for me.” I not only ditched the stop watch, but I started making more money by billing by the project rather than by the hour....
Personal branding is a topic that I’ve focused my entire creative career and expertise on. This probably started as a mission to be voted “most non-conformist” every year, from middle school to graduation day. Or perhaps it comes from my need to feel as if the work I’m doing has meaning and purpose that contributes to my personal identity. Or maybe it’s simply wanting to live a wholehearted, authentic, and creatively aligned life. Either way, I’m not backing down anytime soon.
Personal branding is recognizing that business is personal. People buy from people, therefore your personality is a business asset. And this is where personal branding gets tricky: who you are as a person is layered and complex and always evolving. So how do you know which aspects of your personality should show up in your business and where do you draw appropriate boundaries?
Think of your personal brand as a dinner party.
There are two big “wants” that motivate people to get their brand shaped up the way they really want it to be. You would think a strong branding desire would be to make more money, or gain more followers, or dream clients. Sure, those wants are in the mix, but the biggest pleas for branding help we hear time and time again:
1.) “I want to my brand to feel more like me! It just doesn’t look or sound like my personality or style!” and 2.) “I want my brand to be more clear! I want people to understand how to hire me, what I’m best at, and what they get from me!”
“I want a brand that feels like me.”
Stay tuned because Kathleen is going to be sharing about how to have a brand that feels more like you in the next couple of days: How to get your voice and style into your brand places, content, and conversations. This is how you attract and inspire clients, followers, even collaborators – by being yourself!
“I want a brand that is clear.”
Tara here, and I want to share more on the getting clear part, which is really about getting clear on what you sell. Once people are attracted or inspired by you, do they understand how to hire you? Do you?
Your brand is a lot of things. But here at Braid Creative we believe it’s bringing who you are in life to the table at work. We believe your personality can be one your business’s biggest asset. Your brand is how you share yourself online, in conversations, and even when you’re explaining how someone can hire you. And for the solopreneur, branding isn’t a sales tactic but it’s the precursor to closing the deal.
Branding is both how you inspire and attract others to you in the first place but it’s also how you position yourself as a creative expert who can deliver on that promise.
And here at Braid Creative, for the past five years, we’ve dedicated our entire business to just ONE thing: helping designers, coaches, consultants, nutritionists, foodies, yogis, artists, and writers navigate their brand by blending who they really are into what they really want to be known for.
P.S. On Friday, July 15th at 11AM central time we’ll be hosting a free branding webinar where we’ll be sharing more about:...
Kathleen here. You already know that Tara and I are creatives who work for ourselves doing branding, consulting, coaching, writing & design, and podcasting. But you may not know that our brother, Donny, works for himself too. He’s a performer who specializes in sideshow—he hammers nails into his head, breathes fire, and swallows swords…for a living. He’s a classic creative where he loves doing the work, but he hates the business side of things. Marketing, planning, counting money—it’s just not his thing.
So this last week we were all on a family vacation together in Seaside, Florida and my brother had a potential gig offer performing at a popular festival that he had 24 hours to decide on. The biggest problem was…they weren’t offering enough money. And when you are a sideshow performer for a living you typically take what you can get. Work is work, right?
I’ve become quite the business woman since starting Braid and negotiating sponsor contracts over on my podcast at Being Boss. So I consulted with my brother and asked “Why don’t you just ask for more money?” He didn’t want to be greedy or inconvenient or piss off a great contact by asking for more money to do what he loves for a living. You don’t have to be swallowing swords to relate. I think we’ve all felt this way at one time or another....
Tara here. Ever since I started working for myself, I’ve gone back and forth on whether I want an office to go to everyday, or if I just need to stick with the good thing I have going on—working from home. But after five years of dreaming and talking about it, I built my own backyard office that I call “the writing shed.”
The writing shed. “Going out to the shed,” means walking down a stone path that curves through my lawn to a ten-by-twelve foot little cottage built in the back of my garden. It has lots of windows that open to the breeze, with a desk, a small sitting area, and a sleeping loft above, complete with a skylight that looks up into the trees.
The shed is where I write, creative direct and develop brands for entrepreneurs and businesses. It’s small, this little place I sometimes call The Shire (like my own Hobbit hole made just for me), but it feels big. It feels like a dream.
It took a little time for me to just “do it.” I had to save the money, and then make the mental commitment to start the building process with uncertainties still circling my head like: “Will I actually use my writing shed? Will it be practical or just become a novelty? Will the wifi work out here? Will I slowly start migrating back into the house to work? Will the shed turn into a neglected dusty catchall, like a long unused playhouse with spiders living in the floorboards and wasps living in the rafters?!”
But the vision outweighed the doubts and I hired a contractor/carpenter who took about two months from start to finish. I’ve been working in the shed every day since. No more nomadic room-to-room working for me. Shed working is exactly what I imagined it would be....
One of the cool things about being a life coach is that you do a lot of self-coaching. Even the most experienced life coaches have self-limiting beliefs and get stuck too. And coaching—on yourself and others—is all about finding a negative thought and looking at it from a new perspective. But if any of you have ever been stuck in a funk or just have a serious case of ’bout-to-start-your-period, you probably know that this can be a hard thing to do.
So how do life coaches get underneath a negative thought? By asking lots and lots of questions. This can feel intrusive at first but it’s all about curiosity and gathering information—and loosening the grip around self-limiting belief that feels oh-so very real.
My very favorite question that I’ve learned from Martha Beck herself to use in coaching sessions (and that I use all. the. time. on myself) is this:
Why is that so bad?
Asking “Why is that so bad?” accomplishes a couple things:
1. It takes you deeper into the negative thought, which often uncovers the root of the real problem… OR
2. It makes you realize that what you thought was a problem is not in fact a problem at all.
Growing followers, a likeminded group of people who relate to your message, who value what you can share with them, and who want to engage in the conversation you’re putting out there – for so many of us this is how we dream of genuinely helping others, while positioning ourselves as inspiring creatives entrepreneurs that people want to subscribe to, buy from, trust and hire.
Tara here! And this sharing of ourselves and our content is what we’ve all been taught. I’m not here to disagree, it’s what I do too (literally, I’m doing it right now writing to you, “duh” as my eight year old says about every five seconds lately). But I do want to add onto the content sharing formula – what happens after you attract people to you? How does this translate into a business, an expertise, a person people trust?
What happens after you attract people to you? After you get noticed, how do you get hired?
Yeah, we want to put our personality and our point of view out there. Do it consistently and with passion, and over time the followers, subscribers, clients – will come. But part of the allure of “being the one who attracts” is more than just building a list. I think it may be socially wired into us (it probably started right around when we were eight years old, too) and has nothing to do with getting the clicks or closing the deal, but simply feeling like a big deal....
One of my favorite things about working with creative entrepreneurs and aspiring-to-be’s, is getting to brainstorm what a super dreamy life looks like.
For some creatives it’s the ideal morning that involves white sheets, french pressed coffee, fresh air, and loads of journaling. For others it’s traveling the world. For most creatives I work with though, a dream life is about a feeling of confidence, courage, and creativity. Or something along those lines. When it comes to making that feeling a reality it’s my job, as a creative coach, to ask:
What does that look like?
This question always throws my clients for a loop. “What do you mean?” is typically how they’ll respond.
What I mean is what does confidence look like? What does inspired look like? What does courage, creativity, productivity, joy, peace, happiness, excitement, and love look like? If you can build visuals, textures, and actions around the feelings you can start to bring them into your life on the daily.
Try this: Take out a blank piece of paper and write down 3-5 things you want to feel as you move through life. Or even better, write down a LOT of things you want to feel and then circle 3-5 that really stand out to you.
Then make these feelings real by trying the following exercises:...
My whole life I’ve lived by the motto “Do what you want.” And it turns out when you do what you want, you get pretty good at making decisions that get you where you want to go. My desire to quit my job led me down the path to being my own boss and starting Braid Creative with my sister. My desire to see Mt. Everest led me to the Himalayas in Nepal. My desire to share my story has led me to helping other creatives share theirs and live what they love too.
Kathleen here, and I realize that “Do What You Want” may sound like quite the selfish motto—a rallying cry of youngest siblings everywhere—but happiness is radiant. And it’s contagious. When you’re truly doing what you want, you’ll find yourself, and the people around you, much happier than if you’re living your life out of compromised obligation.
“NEED TO” & “HAVE TO” vs. “WANT TO” & “CHOOSE TO”
Now, I’m not saying that my whole life is dedicated to fulfilling every whim of want. There are some things we need to do to function as responsible adults. These responsibilities and duties can start to feel heavy and overwhelming. (Especially if you spend a lot of time on Pinterest and have convinced yourself that everyone but you lives a perfectly curated life amongst white washed homes and dinner parties in fields.) Your job can lead to burnout if you forget what you’re working for. Your relationships can lead to resentment if you refuse to receive as much as you give.
Kathleen here. Today's post is just a short and sweet reminder to myself that I wanted to share with you too.
I was in a Braid Method meeting when one of our branding clients (who happens to be a super talented executive leadership coach, author, and speaker) stopped me in my furious note-taking tracks when she said the words: How you do anything is how you do everything. I’m not sure if this sage advice is her own or if she heard it somewhere else, but it really got me thinking about how I live my day-to-day moments—and how those moments add up to become the sum of my whole life.
It’s all too easy to excuse a bad attitude on a “hard day” (and we know how relative that can be).
It’s easy to blame a lack of enthusiasm for life in general on weeks of tight deadlines and back-to-back meetings.
It’s easy to fall into a funk because the weather isn’t just right.
But how you do anything is how you do everything. Regardless of circumstance. Regardless of busy days and tight deadlines.
Tara here. Of all the creative entrepreneurs and aspiring-to-be’s my sister and business partner, Kathleen and I have worked with, at one point or another, almost all of them have expressed that they want to cultivate an attitude of confidence and fearlessness. Kathleen’s advice to them is this: Pretend as if you are a confident and fearless badass.
Of course she would just cut to the chase (and use the word “badass”) to help them keep moving toward what they really want. But our advice to help them embrace their ability to “do this thing!” is really not that different than the lens we use to help them brand themselves. We often hear a client telling us that they know the talent, the drive, the dream, the itch to do something that’s all their own, or just something a little new and scary—it’s in there, inside them somewhere, but they don’t quite 100% believe it yet, or they don’t quite think they’ve “arrived” there yet. Pretending “as if” is a great way to articulate that scary, vague, too-big-to-describe thing they want to do—and take action.
Kathleen wrote a great post on this subject not too long ago. I want to share it below. And just take a moment to acknowledge that it wasn’t too terribly long ago, we were jumping into our own vision and adventure together. We pretended “as if.” And then we just “were.” We still have to work, but we did it....
In our last blog post, we wrote about why and when you should be narrowing in and getting specific about what you want to be known for. Easier said than done, right? We've talked enough about narrowing in on your creative focus that we think you understand that it's an important thing to do in your business, but understand that something is important and actually doing it?—well that's where it gets a little tricky.
We shared a lot of WHY’s to narrow in and find what you want to be known for, let’s talk about some HOWs:
In our Braid Method Branding Ecourse, we talk about HOW to really narrow in and claim your creative expertise:
If you are good at “all the things,” and you’re having trouble deciding where to focus:
- List out all the ideas in your head that are making you feel scattered and causing diffusion of your own focus. See which ones you can put on the backburner for now.
- List out the different ways you’re describing or not clearly describing what you actually do that’s causing confusion for potential clients. See if you can get the five different bullets you’re using to describe what you do down to even two or three.
Creatives are multi-talented! Many of us have the entrepreneurial spirit! Some of us are a little more introverted, but still making it happen (Tara here, and that’s me!). But all of us who are creating fulfilling business for ourselves can feel stuck when it comes down to the “figuring out” part! Especially when we can do so many things, have so many quirks and passions, could package up many different services from what we’re able to do, and potentially work with so many different kinds of dream clients!
It can be hard narrowing in on what it is you want to be KNOWN for when you’re first starting out. (click to tweet)
But this can be an issue for so many of us even when (especially when!) we’re transitioning into the “next level” of our biz. Here’s what keeps us from owning that very specific creative expertise:
1. We’re scared of not attracting enough business by claiming one specialty.
2. We’re unsure if we have a creative expertise in the first place.
You would think “not enough business” is the main deterrent because it’s linked to money, but you’d be surprised. I think more of us have faith in the idea that “the money will come, I will survive” than we do “I know what my specialty is, and what I really can deliver in a very specific way for people.”...
I recently learned a new productivity / time management tool – I’ve adopted it as my mantra for the week and have been trying my best to put it into practice. It’s this:
Touch it just once.
That means when you take a dish to the sink, wash it.
When you take off your clothes, put them in the hamper.
When you open an email, respond right then.
I’m pretty much the worst at all these things. I feel like everything can be saved for later … but later always has it’s own needs and demands to be met too – like mouths to feed or a TV show to be watched (I’m so curious to see what happens in this last season of Mad Men.) So instead of scanning emails, I’ll dedicate a block of time to reading and responding. And I’m sure my husband will especially appreciate it if my dishes could make it into the dishwasher as I go.
As you incorporate this practice into your life, you may find yourself struggling to only touch things once....
Kathleen here. When I tell people I own a business with my sister they respond one of two ways: either they say “oooh, you’re so lucky! I wish I could work with my sister!” or “I could NEVER work with my sister.” And the truth is, most days I feel really lucky. A huge perk is that 30+ years of shorthand as sisters has allowed us to expedite our growth as a business. Plus, we always know that we’ve got each other’s back – and that kind of trust makes for powerful business.
Tara and I started working together at an advertising agency. She was literally the boss of me – and that was okay because as my older sister she has been the boss of me pretty much our entire lives. Then when we started our business together we went from being sisters to being the boss of each other – and once we hired a team we both became the bosses of our employees. We have to make a lot of decisions together and often take turns at the wheel when it comes to driving this bus. And to continue with that bus-driving metaphor sometimes our path is smooth sailing, other times the terrain is a little more rocky.
My favorite part about working with my sister (aside from the vacations we get to write off as business) is that she’s one of the smartest people I know. She thinks in layers and can see the domino effect of any scenario in an instant. And when you meet her you’ll probably want her to be your big sister and business partner too....
Raise your hand if you made a resolution to meditate more in 2016. (I’m raising my hand). Since January 1 how many times have you taken the time to get quiet with yourself? (I’m counting half the fingers on my raised hand.)
Meditation has hit the mainstream and it’s something we’ve all learned is as important to our health and well-being as exercise and eating right. If you’re like me it’s hard for you to make sitting with yourself in silence a priority. It’s just so easy to put off when you have blog posts to write, TV shows to watch, books to read, treadmills to run, Pinterest to peruse, things to design, and a world to take over. As I’m trying to develop my own meditation practice I’ve been giving lots of thought to different kinds of meditating and tools to help me stick with it. Here’s what I’ve uncovered:
THE SIT DOWN & BURN INCENSE KIND OF MEDITATION:
So this is what I think of when I picture what meditation looks like. And this is often the kind of meditation that I put off and don’t make time for. I’ve found that my challenge with sitting down and being silent with myself is that my mind starts to race. I get that meditation is the practice of stilling those said racing thoughts, but it can be such a struggle. So I’ve found that having an intention or even a guided story in my mind helps me find focus and the kind of deep peace I’m looking for with my meditation practice. I share four different meditation “stories”, weekly, in my DIY Coaching for Creatives Email Sessions that I’ve found super helpful to developing my own sit-down-and-meditate practice. It’s not a typical guided meditation where you plug in the headphones and listen to someone talk to you. It’s more like a narrative or guide that you read and recount for yourself as you settle into silence.
New Year's is probably one of my favorite times of the year – because there is nothing I love more than new beginnings. There is so much promise and potential with each passing year. But with that comes a smidge of fear and potential for (bum-bum-bum) FAILURE. If you hate New Year’s resolutions it might be because it’s too mainstream and trite to set impossible goals on January 1. I’m with you and would agree except that I’ll take any occasion to get my dreamy goal-setting on. Or you may dread New Years because every year you make a new resolution and lose momentum after a few weeks – only to make you feel guilty and worse than if you had just kept coasting along as-is.
So today I’d like to invite you to try a new approach to setting your New Year’s resolutions. I want you to grab two sheets of paper. On one, draw a line down the middle – on the left side write down “2015 / Reflect”. On the right side write down “2016 / Dream”.
STEP 1: Reflect.
Get really honest here. Take the time to be real with yourself about regrets or where you could’ve improved. But on the flip-side this is no place to be humble. You can brag on yourself about all the things you did right and use this space to give yourself a big pat on the back.
• What went right in 2015?
• What would you do differently?
• What was the biggest lesson you learned?
• What did you create?