A Star Employee’s Perspective on Branding

25-Aug-2011

 

Keri just got a new job as an events coordinator assistant at the Oklahoma City Civic Center, where she helps manage the many details that go into planning concerts and weddings, so they run without a hitch. We recently interviewed Keri for our newsletter where she told us about the employee brand training she experienced when she worked as a Walt Disney World cast member. Even though it's been years since she's put on the mouse ears, one aspect of the Disney brand-in-action really stuck with her.

Keri & Kathleen

Keri was influenced by this idea, that even though she might be repeating a task she's done a hundred times as part of her job, to a family that may have been saving for months or even years to have this experience, her interaction might be a one-and-only moment to them – a takeaway for Keri today, that especially comes in handy when planning with brides for their big moment.

Little details, even if part of an employees daily routine, can make lasting impressions.  Smaller organizations who can weave those kinds of positive customer/employee interactions into their brand strategy, are onto some pretty magical stuff.

Read more about Keri’s experiences from "It's A Small World" to slinging coffee for Starbucks - and how some of those employee experiences with two of the biggest brands around, might apply to your own brand.



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