Before Tara and I started Braid I was working as a freelance art director with a passion for designing brand identities for microbusinesses and artistpreneurs. I wasn’t sure, moving forward with Braid, how these creative entrepreneurs and teeny-tiny businesses would fit in with The Braid Method but I didn’t want to forget about the little guys. That’s when Tara and I put our heads together to figure out how we can work with this growing demographic. What we came up with is The Brand Starter Kit for microbusinesses and artistpreneurs.

You Might Be A Fit For The Brand Starter Kit:
• if you are committed to your start-up business, but your brand lacks the same conviction
• if you have plenty of vision, but struggle channeling it into a consistent, clean, concise brand
• if you cringe, or even apologize, when you give someone your business card, “logo shame”
• if you want to self-promote more aggressively but you don’t have a clear “brand story” to tell


A Brand Is Showing And Telling
Your brand is what people see but also what they understand. You should be proud to hand out your business card or display your logo on your door or website. Likewise, you should be able to tell someone in just one or two sentences exactly what it is your business does and stands for.

Arriving There Step-By-Step
The Braid approach helps you take a big deal, like creating your brand, and chunk it down into small but powerful decisions, so you’re not running in circles of self-doubt or wasting valuable energy back-pedaling on your brand choices. Plus, you are involved in the steps, so there are no surprise unveilings at the end, only logical steps toward a final brand design and story.

The Brand Starter Kit will give you a key brand component, your logo, but will also serve as a guide to keep your brand in line with the truths of your business – what you want people to know, do and feel – and how those “strands” weave together. It’s like a look, feel and messaging roadmap that helps you ask yourself whenever and wherever you self-promote, “does this fit my brand?”

For more information and pricing for The Brand Starter Kit email me at Kathleen@BraidCreative.com.