What Do Your Want to Be Doing All Day? | Braid Creative & Consulting

What do you want to do in your business

Tara and I work with lots of creatives who want to empower, inspire, champion, and charge. We love some grand vision as much as the next guy but these kinds of lofty goals always leave us asking “Okay, that’s great – but what do you actually want to be doing all day?”

If you can’t identify what your day of empowering and inspiring actually looks like, in very specific detail, than you’re setting yourself up for failure.

A couple weeks ago we touched on this very topic in our Brand Visioning Webinar.

Empowering, inspiring, and championing are really great core values – but what’s the action? (click to tweet) And how do you actually explain how you provide that to your audience?

How to get specific about your business offering

You have to remember that you cannot sell inspiration, you cannot sell empowerment, and you cannot sell customer service. (click to tweet) Those are things that people experience after they’ve already hired you, so you need to get specific about what you’re offering that might create those experiences as a byproduct.

One of the reasons this gets so hard for creative entrepreneurs is because often we have so many different interests, and we don’t want to “limit” ourselves to just one thing. But you have to remember: It just starts with one thing, and you can always add on those layers to weave together your various interests into a cohesive brand later on. Nothing is permanent, you can always change it if it’s not working, but you’ve got to get specific or your followers will be confused as to what it is you’re actually offering.

what do you do

So try this:
Ask yourself: If you could just do one thing all day, every day, what would that be?

Then ask yourself: If you could stop doing one thing, what would that be?

Now, let’s put the big picture aside and get specific about what you want: Do you want to be making things with your hands? Are you designing or delegating? Do your meetings take place in coffee shops or do you prefer to keep your communication streamlined to email? Are you blogging, Tweeting, and / or Facebooking? Are you teaching, guiding, and coaching? What do you want to be known for? Are you selling a service or a product? What’s the deliverable? What’s your creative process? What do you not want to be doing?

If you’re frankly not sure what you want to be doing all day, you’re not alone. Try this exercise to create a specific vision of what you want your ideal day to look like:

We’ve all found ourselves at times feeling overwhelmed, scattered, and spread thin at what’s supposed to be the ever-fulfilling dream job we’ve created for ourselves. I think it’s because we don’t have a clear vision of what we want our life (or job) to actually look like. We’re overlooking the details for a lofty ideal that we can’t quite pinpoint. So sign up for our Letters for Creatives Newsletter to get our Ideal Day worksheet that will help you to really narrow in on your dream day.

DOWNLOAD THE IDEAL DAY WORKSHEET

Be sure to get as specific as possible about how your future self experiences the day using all five senses – what you feel, what you smell, your environment, the kinds of conversations you’re having, and the work you may or may not be doing. Be mindful about not getting too generic or broad with your vision – the dream is in the details! Start a Pinterest board to bring visuals to your dream day.

Now once you’ve day dreamed about your ideal day take just one element of that day and make it a reality. Start small and commit for 40 days – this will make it more likely that your new dreamy habit sticks! If you can incorporate this aspect of your future ideal day into your present day reality you’re one step closer to living that vision.

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

SHARE THIS +


31-Aug-2015
Declare Your Personal Branding Style | Braid Creative & Consulting

Declare Your Style

As creatives, we are so often trained to adapt our style to the task at hand. We are taught that the approach to each project should fit the challenge, and our own hand in getting there should leave no trace of our own point-of-view. Like creative chameleons, we are there to make our product or service fit the client’s wants, needs, and desires.

But we’re going to object to this one – just a little. Now before this ruffles feathers (which it does, oh my!), let us tell you why. You’re not just a conduit with impeccable taste, an impersonator of any style who also knows their way around (pick one) a laptop, a lens, a drafting table, a chef’s table, a spreadsheet, a yoga mat. Designers are not just pixel pushers, photographers are not just camera operators, writers are not just transcriptionists, nutritionists are not just diet coaches, and life coaches are not just a shoulder to cry on.

You don’t have to be a creative chameleon, erasing all trace of your own style or point of view, to create, advise, guide, and make – for others. (click to tweet)

Own your personal branding style

Of course, we want to create (and create results) for our clients. But this should not be mistaken for operating on puppet strings. How do we balance approaching their wants and needs with respect and empathy – while still asserting our creative expertise?

Your creativity and your knowledge is how you serve. Your creativity is the gift you bring to the party. But what if you could be the kind of creative who’s known for her really great signature style or her tough-love approach or her unusually subtle yet instinctual approach? What if you could be that friend who doesn’t necessarily stick to the line-item gift registry, but always gives the most thoughtful, unexpected, memorable, and personalized presents?

Your personal branding style is a gift

That’s a gift in itself – to be able to create something that completely fits the person you’re giving it to, but still has this quality that always reminds them of you. They may not even realize it, but the “you” is woven in there, and it’s part of the reason they love it. You weren’t just invited to the party to bring a gift, you were invited for what you bring to the mix.

You weren’t just invited to the party to bring a gift. You were invited for what you bring to the mix. (click to tweet)

We’re not saying be a wildly unpredictable, loose cannon – the kind of creative that no one knows what they’re going to get – “when she’s great, she’s great, but don’t catch her on an off day!” We believe (strongly) in balancing this signature style point-of-view of yours with a very logical and reassuring creative process. Your process is what gets you the collaborative input you need from your client.

Declare your personal style

Try this: Start claiming your words. What are the words that describe your ideal project or engagement? Your approach? Your personal style? Your aesthetic? Are you all about handcrafted? Or clean lines? Are you more dark and evocative or whimsical and vintage? Are you a listener? Are you a tough-love cheerleader? Are you a storyteller? Are you an advocate? It’s hard narrowing in, and we know you aren’t just ONE style, but we bet you could sum up your approach in just a few words if you really had to. Think of it like the desert island question: “if you were stranded on a desert island and could only work in this one style or approach for the rest of your life, what would it be?”

Declaring your style is a small but mighty first step to becoming a creative who is sought out for their specialty. (click to tweet)

Your Style Declaration. Fill in the blanks to describe your work style or even your personal brand style: “My work style is ______ [ earthy ] ______ meets ____ [ empathetic ] ______.”

Then elaborate a little more:
“Where you might see this is when I use _______ [ one of your special skills here ] ______, or I share ________ [ one of your behind-the-scenes approaches here ] __________.”

Then make it a little more collaborative, how you get inspired, and then how you in turn inspire or guide your clients:
“I draw inspiration from ____[ what fuels you to do what you do]______________, and I hope I inspire my clients to ______[ what fuels your clients / their results / after working with you________.”

This isn’t you in a vacuum working solo without any input or collaboration, after all! But it is your style declaration. And it’s just the first small, but mighty, step in becoming a creative expert who is sought out for their ability to inspire, guide, make and deliver on their true specialty.

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

SHARE THIS +


27-Jul-2015
Sharing Your Creative Brand & Business Vision | Braid Creative

how to share your business vision

Today’s post comes from our Branding for Designers email series. Almost everyone on the Braid team started out as a graphic designer so we have a special place in our hearts for you all. We know your struggles first hand and wanted to create a series just for you. Oh, and if you’d like to get a free eBook on how to brand yourself as a creative expert sign up here. Now on to the post!

Creative entrepreneurs rarely stop at the skill they began their business with. So what’s your business vision? Is it...
- to design for a certain kind of dream client? Who?
- to work within one very specialized kind of niche? What?
- to pair your skill with planning, consulting or some other kind of service? How?
- to infuse your creative work with more purpose? Why? To what end?

Not every one of these vision questions above is going to get you fired up. Some of them you may feel so-so about at best and overwhelmed about at worst. But we would bet—after all the creative entrepreneurs we’ve worked with, coached with, and talked about our fears and dreams with—at least one of these questions above, and its answer (even if it’s still fuzzy), feels like “what’s next” for you.

sharing your business vision

A fuzzy vision can make you feel shy about sharing content, shaky about your offerings, and slow to shape the brand you know you really want.

So let’s talk about that fuzzy feeling. You know you want what’s next, but you might think you need to get your vision (and your content) completely focused in and clearly shaped up before you can start sharing it with other people. But often what we share as-we-go is what shapes what we become.

Imagine your vision coming through in:
- your emails with prospective (and current) clients
- your wardrobe and personal style
- your blog posts (or mini-posts like Instagram, Facebook or Pinterest)
- your daily schedule and routines
- your “about me” page on your website
- your “about me” conversations with your friends and family

What’s it going to take for you to feel like you can start sharing your vision on your brand places: your site, your social media, and in your face-to-face conversations?

Now I bet you’re imagining all the rewriting, redesigning, or even just rethinking you’d have to do to start infusing that vision in those “brand” places. “But I don’t have time for shaping up those sharing places!” “My site needs too much work before I start sharing there!” “I still want to redesign x and y before I start doing z!.” “How can I tell people the kind of work I want to be hired for if I haven’t done it yet?!” You do it a little at a time. You try it on. You practice. You change a little copy here today, and a whole lotta copy over there in a month.

sharing your business vision

So which of your “sharing places” do you need to update to feel like you could really start shaping your “what’s next” vision by writing and talking about it now? List out the places first: website (get specific by page), blog, social media platforms, email, typical new business conversations, typical casual conversations. Then mark which you could start slightly altering today...Within 30 days...Within 3 months. It’s not an all-or-nothing challenge. Start peppering your vision in now – with a goal for a longer term shift for the “what’s next.”

Next up we’ll be talking about doing vs. shaping your brand because there’s a huge difference between doing the work and doing the work while you shape it toward your bigger future goals.

If you find this series of blog posts helpful, then you should definitely check out our Braid Method Branding ECourse. We’ve taken everything we’ve learned from our creative expertise and spent years curating this content and getting it just right, so you can walk away with some amazing insights into who you are and what you want from your business. We’ve also included a whole workbook of some super-clarifying exercises, to help you lay out your vision into bite sized chunks – so you feel less overwhelmed, and more confident sharing your creative vision.

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

SHARE THIS +


SIGN UP FOR OUR NEWSLETTER

branding advice & insights | to your inbox | from Braid Creative

our privacy policy

BRANDING & DESIGN BY BRAID CREATIVE
DEVELOPED BY Indie Shopography
© BRAID CREATIVE & CONSULTING, LLC