BRAID CREATIVE & CONSULTING
branding | visioning | marketing
that blends who you are and what you do

 

Keri just got a new job as an events coordinator assistant at the Oklahoma City Civic Center, where she helps manage the many details that go into planning concerts and weddings, so they run without a hitch. We recently interviewed Keri for our newsletter where she told us about the employee brand training she experienced when she worked as a Walt Disney World cast member. Even though it's been years since she's put on the mouse ears, one aspect of the Disney brand-in-action really stuck with her.

Keri & Kathleen

Keri was influenced by this idea, that even though she might be repeating a task she's done a hundred times as part of her job, to a family that may have been saving for months or even years to have this experience, her interaction might be a one-and-only moment to them – a takeaway for Keri today, that especially comes in handy when planning with brides for their big moment.

Little details, even if part of an employees daily routine, can make lasting impressions.  Smaller organizations who can weave those kinds of positive customer/employee interactions into their brand strategy, are onto some pretty magical stuff.

Read more about Keri’s experiences from "It's A Small World" to slinging coffee for Starbucks - and how some of those employee experiences with two of the biggest brands around, might apply to your own brand.



Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

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19-Aug-2011

Welcome to Braid Creative (dot com). You will find our website a constant work in progress - that’s because we’re always capturing and shaping original content to share with you. As we grow, so will our site. For now here’s what you can find:

Blog Posts - Here we will share our thoughts, ideas and work with you at least twice a week. We’ll keep these brief and digestible. Feel free to join the conversation by commenting on our posts. You can navigate these posts by topic or archives, which you can find in the sidebar to the right.

Newsletters - Our newsletters are kind of like our blog posts but go a little more in depth on a single topic. You can enjoy our monthly newsletter here on our site or you can receive it directly to your email by subscribing (on the left sidebar).

About Us - Read about our roles, our experience and what gets us excited around here at Braid Creative & Consulting.

The Braid Method - Here we give you a little insight on how we work. It’s our way of weaving together these distinct and sometimes separate "truths" you find within an organization. Our method helps find and classify those "strands" and then intertwine them together to create a more authentic (and useful) brand.

We hope you will take a minute to explore - and feel free to say hello.



Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

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15-Aug-2011

We get asked “Why Braid?” a lot. It’s a single word that best describes what we do and how we work.

Our method helps find and classify distinct truths, or “strands”, within an organization and then we intertwine, or braid, them together to create a more authentic (and useful) brand.

Briad

Plus, it almost sounds like “brand” when you say it too fast. Hey, some subliminal association never hurts either. So every once in a while you might see one of us sporting a braid in our hair (a fun little nod to our name), or a retro braided rug might welcome you into our office (with every color possible, please). Because weaving our own personality into our brand is just a small example of how we practice what we preach.

Learn more about The Braid Method here.



Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

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THE BRAID BLOG from TARA AND KATHLEEN
Braid Creative & Consulting is branding and visioning for creative entrepreneurs and purposeful businesses. The Braid Blog is where we share weekly insights and resources for getting clear about your vision and voice, sharing content that attracts your dream client, and creating the brand positioning you want to be known for.

Learn more about how to work with Braid here >

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blend who you are & what you do,

share & sell your creative expertise,

attract your dream customers,

& make your business vision real

This ecourse is for creative people like designers, photographers, stylists, lifestyle coaches, wellness professionals, yogis, foodies, writers, bloggers, and creative consultants. Whether you’re just starting out, or have lots of experience, our step-by-step guidance will help you create a brand and business vision that feels more clear, confident, and like the true you.


 


 

LETTERS for CREATIVES

Want more? Sign up for our exclusive weekly email letters from us, Kathleen and Tara, for insights and advice from our own personal and professional overlap – as sisters, business owners, content sharers, and creative entrepreneurs.

Thank you for signing up for our Braid Letters. Keep your eyes peeled on your inbox and in the meantime like us on Facebook.

 


 

BEING BOSS PODCAST

Listen to the Being Boss podcast with Kathleen Shannon & Emily Thompson for candid stories, insights and tips on how to be boss in work and life.

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