BRAID CREATIVE & CONSULTING
branding | visioning | marketing
that blends who you are and what you do

It’s the first official day of Braid Creative & Consulting, so we say “hooray!” We’ll be sharing some posts in the next few weeks about our website, how we use social media and how our methodology colors everything we do.

But for today, we’re just happy to let those colors loose out into the world – all willy-nilly like an escaping bunch of balloons, but with intent nonetheless – to catch the eye and the minds of people who like what they see, and the idea of a bit more authenticity. Yes, that rhymed. But today’s our birthday, so we say, “what they hey?” And in case you didn’t hear it, we shout out one more “hooray!”



Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

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Our adventure in branding a juice truck started with a road trip that took us to a rugged ranch in Austin hill country that we would share with a very pregnant longhorn. And from there it was just a hop and a skip to South Congress, the center of activity & creativity and a thriving food truck culture. That’s where we met up with Ryan and Paige - two world travelers who needed a brand for their brand new adventure - starting a juice truck.

We captured the work (and method) in progress on our iPhones - and now with a little bit of lo-fi shaping, editing and scoring we’re ready to share the story of our Austin, Texas road trip with you. Stay tuned for more branding adventures from Braid Creative. And check out more adventures from Ryan and Paige at their travel blog, Pushpin Diaries. 


Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

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Keri just got a new job as an events coordinator assistant at the Oklahoma City Civic Center, where she helps manage the many details that go into planning concerts and weddings, so they run without a hitch. We recently interviewed Keri for our newsletter where she told us about the employee brand training she experienced when she worked as a Walt Disney World cast member. Even though it's been years since she's put on the mouse ears, one aspect of the Disney brand-in-action really stuck with her.

Keri & Kathleen

Keri was influenced by this idea, that even though she might be repeating a task she's done a hundred times as part of her job, to a family that may have been saving for months or even years to have this experience, her interaction might be a one-and-only moment to them – a takeaway for Keri today, that especially comes in handy when planning with brides for their big moment.

Little details, even if part of an employees daily routine, can make lasting impressions.  Smaller organizations who can weave those kinds of positive customer/employee interactions into their brand strategy, are onto some pretty magical stuff.

Read more about Keri’s experiences from "It's A Small World" to slinging coffee for Starbucks - and how some of those employee experiences with two of the biggest brands around, might apply to your own brand.



Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

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THE BRAID BLOG from TARA AND KATHLEEN
Braid Creative & Consulting is branding and visioning for creative entrepreneurs and purposeful businesses. The Braid Blog is where we share weekly insights and resources for getting clear about your vision and voice, sharing content that attracts your dream client, and creating the brand positioning you want to be known for.

Learn more about how to work with Braid here >

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blend who you are & what you do,

share & sell your creative expertise,

attract your dream customers,

& make your business vision real

This ecourse is for creative people like designers, photographers, stylists, lifestyle coaches, wellness professionals, yogis, foodies, writers, bloggers, and creative consultants. Whether you’re just starting out, or have lots of experience, our step-by-step guidance will help you create a brand and business vision that feels more clear, confident, and like the true you.


 


 

LETTERS for CREATIVES

Want more? Sign up for our exclusive weekly email letters from us, Kathleen and Tara, for insights and advice from our own personal and professional overlap – as sisters, business owners, content sharers, and creative entrepreneurs.

Thank you for signing up for our Braid Letters. Keep your eyes peeled on your inbox and in the meantime like us on Facebook.

 


 

BEING BOSS PODCAST

Listen to the Being Boss podcast with Kathleen Shannon & Emily Thompson for candid stories, insights and tips on how to be boss in work and life.

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