BRAID CREATIVE & CONSULTING
branding | visioning | marketing
that blends who you are and what you do

We asked you to tell us what items you would bring with you to recreate your brand on a desert island. And from the two-man shop to the hundred-plus employee organization, no one got a bigger boat. Three objects, one special ingredient and a single critical skill were all they could choose. Here were the survivor-style answers from five very different brands.

Pip & Estella on a Desert Island

The Artistpreneur’s brand. Pip & Estella: vintage-modern interiors and styling.  The single most important skill to Pip & Estella brand survival?  Resourceful styling. So creating lovely castaway digs to lounge around in is never problem.

Lucky Dog Audio on a Desert Island

The Two-Man Shop brand. LuckyDog Audio: sound design. The microphone is a “duh,” but the stopwatch serves a double-function. It helps them tell writers their scripts are waaaaay too long (I confess, I’ve been a guilty party). Plus it symbolizes a frequent client compliment, that LuckyDog’s got “the fastest editor in the west.”  But ultimately their ears are their greatest tool so listening to those clients is the true secret of their survival.

Heritage on A Desert Island

The Resourceful Machine brand. Heritage Solutions: print, promotion & fulfillment company. You’d think their inks would make the list, but this one-stop ultra-resourceful shop can make those out of mud, blood or coconut oil in this castaway version of a well-run machine. That chemical-wonderful-whopping ink smell, though? A must-have for the complete experience.

So tell us! What 3 things would you bring to recreate your brand on a desert island? What's that extra ingredient and single critical skill?

"Like" us on Facebook to find out what Tara & Kathleen would require on a desert island.

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

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We’ve all played the desert island game – pick one type of food to eat, or one song to listen to while forever stranded on some castaway shore. But what if you had to recreate your brand on a desert island? If you could only choose a few items to represent your brand experience, what would they be? And what one skill would be the most valuable to you?

Next time you’re planning an all-staff meeting or you’re just a two-person shop that’s feeling a bit unsure if your brand is reflecting how you want to be perceived, try this exercise with each other. It’s a revealing way to strip down to your brand essentials. The answers might surprise you – are they completely different from each other, or is a common pattern emerging?

What's Going In The Boat?

Your Brand Survivor-Style:
1. What objects would you take with you to recreate the brand experience? Object A, B and C.
2. What one extra special ingredient would you add to the mix? Could be music, a smell, a mood.
3. What one skill would be the most critical to the brand’s survival?

In our newsletter article, Branding Training Cultivates Smarter Employees, we asked our friend Keri, a former employee of Starbucks and Disney, to take a stab at the desert island exercise based on her employee brand training with these big-timers of experiential branding. Here were her recreations of both:

Starbucks on a deserted Island

Disney on a Desert Island

So what would you bring along? Tell us your objects, your special ingredient and your one most important skill to recreating your brand experience on a desert island.


Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

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Pinterest As An Idea Vault | Braid Creative & Consulting

Pinterest as an idea vault

Earlier this week I talked about how to set up your very own Pinterest account, and today I want to go a little deeper as to why you should be pinning.

Michael Stelzner, of Social Media Examiner, says in his book Launch (which is a fantastic read, by the way): Ideas are out there, right in front of you ... You simply need to grab and store them. There’s a time and a place to execute great ideas. Likely, however, it’s not when you first discover them. And be forewarned: When ideas come your way they won’t stay for long … That’s why you need an idea vault – a place where your ideas can live and be easily fetched when needed.

 

Pinterest as an Idea Vault

Pinterest is just that - a visual, easy to access, idea vault. It’s not a file full of magazine clippings from 1995 that never sees the light of day.  And it’s not a good-intentioned, but often neglected and unorganized, folder hanging out on your desktop weakly labeled “Inspiration”. Pinterest is a perfect tool for marketing directors, freelancers, in-house designers, microbusinesses and artistpreneurs who are looking to capture ideas and organize the inspiration they come across in a digital, but not disposable, way.

The social media aspect of Pinterest keeps you engaged and coming back for more. And your pins patiently hang out, never collecting dust and gently reminding you they are there, until you’re ready to execute that delicious pumpkin muffin recipe, that chic monochromatic outfit, that crazy wall color (or two) and /or even your brand identity. And I bet, because of Pinterest, that execution happens sooner than later.

Follow Braid Creative's Pinterest boards here.


Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

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THE BRAID BLOG from TARA AND KATHLEEN
Braid Creative & Consulting is branding and visioning for creative entrepreneurs and purposeful businesses. The Braid Blog is where we share weekly insights and resources for getting clear about your vision and voice, sharing content that attracts your dream client, and creating the brand positioning you want to be known for.

Learn more about how to work with Braid here >

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blend who you are & what you do,

share & sell your creative expertise,

attract your dream customers,

& make your business vision real

This ecourse is for creative people like designers, photographers, stylists, lifestyle coaches, wellness professionals, yogis, foodies, writers, bloggers, and creative consultants. Whether you’re just starting out, or have lots of experience, our step-by-step guidance will help you create a brand and business vision that feels more clear, confident, and like the true you.


 


 

LETTERS for CREATIVES

Want more? Sign up for our exclusive weekly email letters from us, Kathleen and Tara, for insights and advice from our own personal and professional overlap – as sisters, business owners, content sharers, and creative entrepreneurs.

Thank you for signing up for our Braid Letters. Keep your eyes peeled on your inbox and in the meantime like us on Facebook.

 


 

BEING BOSS PODCAST

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