BRAID CREATIVE & CONSULTING
branding | visioning | marketing
that blends who you are and what you do
14-Sep-2011
How to Pinterest for Creative Entrepreneurs | Braid Creative

Last week, we posted the top five ways we use social media. But today I want to chat about Pinterest. A lot of you are already fans but some of you might still be curious about how to use it. Pinterest is a handy online tool we use at Braid Creative to capture and curate all that inspires us when we’re surfing design blogs and websites.

Prior to Pinterest, I was doing a lot “right-click saving” of images that would pique my interest while surfing some of my favorite design blogs. These images would then go into an unorganized folder on my desktop labelled “Inspiration” - never to be seen again. Sound familiar? I joined Pinterest about a year ago when they rolled out their new social media tool with a big launch supported by bloggers like myself. I was really excited to be an early adopter of Pinterest and at the time, had no idea that it would not only get me so organized but that it would also serve as a way to connect with other likeminded tastemakers.

How To Pinterest as a creative entrepreneur

So to break it down:
Pinterest is used as a place to gather and organize inspiration you come across online. It’s a collection of visual bookmarks.
1. Set up an account with Pinterest.
2. Establish your pin boards. Here are some staff favorites.
3. Start pinning! We recommend using the Pin Bookmarklet.
4. Make friends and browse other pins.
5. Install Pinterest on your iPhone!

For more FAQs on Pinterest go here.

In the meantime, start your own Pinterest account and follow our boards & pins here. Let us know in the comments below what kinds of boards you’re creating for you own curated collections of pins. Read more on using Pinterest as an idea vault here.

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

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What did we do over Labor Day weekend? Created a homemade Lego video, of course. The launch of our Braid site has stirred up lots of attention over the past week (thanks guys!) and Charlie, my seven-year old, is no exception. His favorite part of our site is the featured video. When I told him we shot it on my iPhone (a gadget that already inspires fierce brand loyalty in Charlie) he was stoked about making a lo-tech video of his own. 

We had already built these Lego houses the weekend before. So after holiday barbecue and hammock lounging, I thought it would be cool to shoot me and Charlie taking apart our Lego creations, and then run all the clips sped up in backwards order to tell a simple visual story of how they were constructed. This was just a quick afternoon project for fun, not for professional use (since Legos are highly trademarked and The Office theme music, Charlie’s own idea for the soundtrack, is dangerously unlicensed.)

But it reminded me of a TEDx OKC talk I attended earlier this year, where Jeff Sandefer, named by BusinessWeek as one of the top entrepreneurship professors in the United Staes, spoke on “Rethinking Schools, Genius and Heroes.” He posed the question of why we no longer apprentice our own children in our trade or craft?

I know that working in branding, design, writing, communicating – all those fields take a lot of creativity and sometimes there’s not a lot left for our offline and off-the-clock fans – but those are the very same skills that are the most fun to pass along.

So I promised Charlie that every time I make a video for Braid (be the lo-tech variety or our next beautifully-produced client brand video) that I would always make one with him, too. I might not always share here on the Braid blog, but you can probably catch one or two homemade creations on our Facebook or Vimeo page. Wonder what he’ll pick for the soundtrack next time?

We know a lot of you reading our blog right now are creative types too. Comment below with ways you are sharing your craft with interns, colleagues or apprentices of your own.

 


Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

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Social media can be a bit overwhelming. When you're faced with a landscape that includes (but is not limited to) Twitter, Facebook, Linked In, Myspace, Tumblr, Blogger, Digg, YouTube, Vimeo, Google+, Flickr it can become downright paralyzing.

Here at Braid Creative & Consulting we want to share helpful content, cultivate connections and inspire conversation using social media. So here are the online tools we've adopted so far:

• Our Blog: The Braid blog is the best way to see how we capture, shape and share what we’re up to. You can expect it to be updated 2-3 times a week. And we expect you to comment (okay, we don't expect it but would love it if you'd share your ideas with us too). You can subscribe to our blog RSS feed here.

• Facebook: Our Facebook page is kind of like our online office. Here you'll get sneak peeks at the Braid culture and what's developing in our space - from our rubber band ball to a new braided rug – and what we’re up to behind the scenes.

• Twitter: Twitter is one of our favorite ways to connect with our mentors, peers and fans in less than 140 characters.

• Pinterest: Pinterest is a tool we use to "pin" visual inspiration for ourselves and our clients. Check it out for yourself, but be warned, you may get lost in the sea of genius that Pinterest has to offer.

Braid Pinterest

Filling up our Pinterest boards with inspiration has become a bit of an obsession.

• Vimeo: This is where you can watch our “branding adventures.” We use video (sometimes just simply shot on our iPhones) to share our client stories and case studies, so you can come along on a branding work-in-progress.

What are your favorite ways to use social media? Do you have any questions or challenges using social media tools? Let’s discuss - comment below.

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

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THE BRAID BLOG from TARA AND KATHLEEN
Braid Creative & Consulting is branding and visioning for creative entrepreneurs and purposeful businesses. The Braid Blog is where we share weekly insights and resources for getting clear about your vision and voice, sharing content that attracts your dream client, and creating the brand positioning you want to be known for.

Learn more about how to work with Braid here >

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blend who you are & what you do,

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This ecourse is for creative people like designers, photographers, stylists, lifestyle coaches, wellness professionals, yogis, foodies, writers, bloggers, and creative consultants. Whether you’re just starting out, or have lots of experience, our step-by-step guidance will help you create a brand and business vision that feels more clear, confident, and like the true you.


 


 

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Want more? Sign up for our exclusive weekly email letters from us, Kathleen and Tara, for insights and advice from our own personal and professional overlap – as sisters, business owners, content sharers, and creative entrepreneurs.

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