BRAID CREATIVE & CONSULTING
branding | visioning | marketing
that blends who you are and what you do

Before Tara and I started Braid I was working as a freelance art director with a passion for designing brand identities for microbusinesses and artistpreneurs. I wasn’t sure, moving forward with Braid, how these creative entrepreneurs and teeny-tiny businesses would fit in with The Braid Method but I didn’t want to forget about the little guys. That’s when Tara and I put our heads together to figure out how we can work with this growing demographic. What we came up with is The Brand Starter Kit for microbusinesses and artistpreneurs.

You Might Be A Fit For The Brand Starter Kit:
• if you are committed to your start-up business, but your brand lacks the same conviction
• if you have plenty of vision, but struggle channeling it into a consistent, clean, concise brand
• if you cringe, or even apologize, when you give someone your business card, “logo shame”
• if you want to self-promote more aggressively but you don’t have a clear “brand story” to tell

Your brand is what people see but also what they understand
A Brand Is Showing And Telling
Your brand is what people see but also what they understand. You should be proud to hand out your business card or display your logo on your door or website. Likewise, you should be able to tell someone in just one or two sentences exactly what it is your business does and stands for.

Arriving There Step-By-Step
The Braid approach helps you take a big deal, like creating your brand, and chunk it down into small but powerful decisions, so you’re not running in circles of self-doubt or wasting valuable energy back-pedaling on your brand choices. Plus, you are involved in the steps, so there are no surprise unveilings at the end, only logical steps toward a final brand design and story.

The Brand Starter Kit will give you a key brand component, your logo, but will also serve as a guide to keep your brand in line with the truths of your business – what you want people to know, do and feel – and how those “strands” weave together. It’s like a look, feel and messaging roadmap that helps you ask yourself whenever and wherever you self-promote, “does this fit my brand?”

For more information and pricing for The Brand Starter Kit email me at Kathleen@BraidCreative.com.

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

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30-Sep-2011

It’s been a month since Tara and I launched Braid. September has been chock full of to-do lists, calendar appointments, the sound of tap-tapping on keyboards, and tall Americanos with room for cream. We spent September honing in on our vision and constantly pushing ourselves to say what we mean in the most concise way possible. And every day, in between setting up photo shoots and writing blog posts, we documented new ideas - from tweaking our website to make it more efficient to writing our first book.

It wasn’t until a BBC reporter called Tara for an interview about her “obviously bananas” decision to leave her 14-year steady job as an ad agency vp/creative director and start her own business in this kind of economy that we got a little freaked out. We started referring to September as “Scary September” - but those fears were quickly nipped in the bud after we looked at what we had accomplished in just a month.

Let’s recap:
• Our Branding Adventure in Austin, TX inspired Tara’s son Charlie to make a video of his own
• We developed The Braid Method and started sharing it with a few really great companies we think could benefit from a little bit of brand therapy
• Kathleen was a guest lecturer & instructor at the University of Central Oklahoma for a Design II class studying non-traditional invitations
• Tara interviewed Keri about her experience with employee brand training at Starbucks & Disney
• From there we recreated 3 Brands on a Desert Island, you can try it yourself in 5 minutes here
• We taught you how to Pinterest
• We got Michael Stelzner to read Tara’s review on his book Launch

Some other things that caught our attention in September:
• The King of Leon’s documentary Talihina Sky
• Twitter: Your Tool To Surviving The Zombiepocalypse
• A series of beautiful EF Language Center videos that always imply a hook-up at the end
This “Classy Velociraptor.” Random, yes. But getting repinned like crazy

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

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So say you’re in “must-grow-business” mode and a new book titled Launch: How To Quickly Propel Your Business Beyond The Competition pops up in your browser. The author is the creator of the most popular social media marketing web site around, and to top it all off the cover art looks like an intro to Star Trek. If you’re having a rare non-skeptical moment like me, you say “yes, click, buy.” Or in the words of star ship captain Jean Luc Picard “make it so.” While Launch author Michael Stelzner would simply say “release the content.”

Launch by Michael Stelzner Book Review

On a scale from one to ten, I’d give Launch a solid nine. But it might just be because my timing – reading Launch while actually launching a small branding business. Plus, already being an active content creator and sharer of articles, photos, and video in places like Blogger, Facebook, Twitter, Pinterest and Vimeo – made Stelzner’s book more like clarifying advice.

Stelzner’s book is as much about creating great content as it about going where – well, actually thousands of people have gone before – the final frontier of social media marketing. He uses case studies, tips and personal experience to prove that making your content as helpful, engaging and far away from advertising as possible is what will make the difference between going warp speed and being stuck in space dock. By the way, Stelzner has much less, if any, actual Star Trek analogy in his book. I just can’t help myself!

Stelzner’s Launch Theory At A Glance
Make Your Own Rocket Fuel: That’s your useful, original, helpful, and non-salesy content that you write, create videos about, or have someone create for you.
Make Fuel With Experts, Too: Collaborate with experts that compliment, complete or just plain jive with your expertise. That means interview them, or write for them, or vice-versa.
Avoid Gravity Drag: Apparently the “drag” is in-your-face, old school marketing that can actually slow you down because it puts people off your content, which is bad since ultimately...
People Push The Pedal: Other people will determine how fast your fuel can take you. They choose to consume your fuel (a.k.a. content), share it, and propel your rocket ship forward.

Now, I just have to say, in Star Trek there wouldn’t be a pedal or even fuel, more like a lever thingy with all these multicolored blinking lights and some giant core down in engineering powered by, er, awesome sound effects. So feel free to imagine that, too. Either way, check out Launch, it’s a fast read and can help give your content-creating strategy some focus.

What’s a small business or branding book you’ve meaning to read but just haven’t gotten around to? Or, more importantly, who’s your favorite Star Trek captain?

Braid Method Branding for Creatives ECourse

The Braid Method Branding ECourse is for creative entrepreneurs who are ready to support themselves financially with their business, create a blog or consistent online presence, and finally turn the work they’re already doing into a digital product, package, or offering for dream customers. This branding ecourse comes with 7 learning modules in a 300+ page digital download, a workbook with 20+ branding exercises and scripts, a quarterly masterclass, and an exclusive Facebook group so you can connect with us and other students.

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THE BRAID BLOG from TARA AND KATHLEEN
Braid Creative & Consulting is branding and visioning for creative entrepreneurs and purposeful businesses. The Braid Blog is where we share weekly insights and resources for getting clear about your vision and voice, sharing content that attracts your dream client, and creating the brand positioning you want to be known for.

Learn more about how to work with Braid here >

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blend who you are & what you do,

share & sell your creative expertise,

attract your dream customers,

& make your business vision real

This ecourse is for creative people like designers, photographers, stylists, lifestyle coaches, wellness professionals, yogis, foodies, writers, bloggers, and creative consultants. Whether you’re just starting out, or have lots of experience, our step-by-step guidance will help you create a brand and business vision that feels more clear, confident, and like the true you.


 


 

LETTERS for CREATIVES

Want more? Sign up for our exclusive weekly email letters from us, Kathleen and Tara, for insights and advice from our own personal and professional overlap – as sisters, business owners, content sharers, and creative entrepreneurs.

Thank you for signing up for our Braid Letters. Keep your eyes peeled on your inbox and in the meantime like us on Facebook.

 


 

BEING BOSS PODCAST

Listen to the Being Boss podcast with Kathleen Shannon & Emily Thompson for candid stories, insights and tips on how to be boss in work and life.

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