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What Is Your Client Saying About You? | Braid Creative & Consulting

your client's point of view

One of the best things you can do to attract more dream clients is to tap into how your existing or past clients talk to other people about you. You can learn a lot about your own brand by getting out of your own head and into the point-of-view of someone who loved working with you. How you talk about yourself will become a little more simple, less jargon-y, and more specific about what you do and how you deliver.

what does your client think about you

TRY THIS: Imagine that you’re working from a coffee shop. You have your back turned toward most of the coffee shop customers; you are laser-focused on your work until you overhear your name. You recognize the voice… it’s of one of your past clients! She’s telling a friend about what it was like to work with you. Don’t worry – it’s only good things:

  • I loved working with [your name]. I hired her to help me with _______.
  • [Your name] was amazing at ___________ and ____________.
  • You have got to hire [your name] to help you with _______________.
  • [Your name]’s style is kind of ______________ and _______________. But they’re never ever ____________________________.
  • I hired [your name] for ________ but was surprised when I left our engagement with __________________ and _________________.

As you’re filling in the blanks, be sure to use your customer’s words as if they’re actually describing to a close and trusted friend what it’s like to work with you. This exercise is going to help you get specific about how you deliver and position yourself to future dream clients—from your in-person conversations to your newsletter and sales page language and messaging.

P.S. We’re going to be sharing more on how to get more dream customers in our free branding mini-training this Friday.

communicating with dream clients

>> RSVP YOUR SPOT HERE <<
A recording will be available at the same link.

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The Dream Client You've Never Had | Braid Creative & Consulting

finding dream clients

The number one question we get when talking about positioning and branding yourself to attract your dream client is: “But what if I don’t know who my dream client is?”

Whether you’re transitioning career paths, pivoting to try out a new offering or service, or entirely new to your creative career – you might not only be wondering “how do I get more clients?” but trying to figure out “who the heck is this client, exactly?”

how to find dream clients

So, I’m going to give you my best advice for identifying the dream client you’ve never had.

Before we dig in – I want to tell you that we’re going to be hosting a free mini-training where we’ll be deep-diving on getting more of the clients you want on Friday, March 31st. Save your spot here >>

who are your dream clients

To attract dream clients, you have to be clear about who you are and what you’re offering.
If you stumble over telling people what you do and are vague about what you deliver after they hire you, you will confuse any potential customers or worse… attract terrible fits. It’s important that you are able to articulate what you deliver and for whom – on your website, social media profiles, and in your content and conversations.

Who isn’t your dream client?
Sometimes it’s easier to identify what you want by getting clear about what you don’t want. So let’s begin by identifying who isn’t your dream client.

  • In my experience, my not-so-dreamy client usually asks me if I can do things that I don’t do – early in my career I was tempted to deliver more in order to close the deal. “Say yes, I’ll figure it out later!” was my go-getter mantra – (but afterwards it never left me feeling like the expert I wanted to be.)
  • They want me to convince them to hire me – every client likes to feel reassured they are making the right choice, but when a potential customer needs a lot of persuasion or asks me defensive questions, I see it as a red flag. I’d rather simply explain what I do, and if it’s a fit, they feel confident about hiring me without needing much convincing.
  • Working and communication style – there are smaller red flags that someone isn’t a dream client. It’s not always the case, but we’ve found when someone doesn’t like to work or communicate in our preferred methods, they’re not a dream client. These working and communication styles can be VERY nuanced and take trial and error to identify.

Now, if you really don’t know who your dream client isn’t, it might be a good idea to collect information as you go. Say yes more than you say no, and take note of what works and what doesn’t along the way.

identifying dream clients

Who do you already know that fits the profile?
Even if you’ve never worked with your dream client, you probably already know who they are. Write down a list of everybody you know (I recently read that we have the capacity to hold 150 names at any given time in our minds – so aim for 150). As you read through that list cross off anyone who is an instant “no.” For anyone that is left, begin asking yourself:

  • What does this person have questions about?
  • What is one thing that would make them feel really good?
  • What is their number one source of stress?
  • What podcasts are they listening to? What shows are they watching?
  • Where do they shop for groceries? Where do they buy clothes?
  • What do they value more than anything else?
  • What irritates them?
  • What inspires them?

It’s a lot of work, but once you begin to analyze the dream client you already know, you will begin to see common threads and make patterns out of what your potential dream client struggles with and what they desire. And the more you can speak to your dream clients’ exact stresses and desires, the more they will trust that you can really see them for who they are – and the more they will want to hire you to solve their problem, coach them to the next level, or buy your product that will deliver what they really need to know.

Now, write that person a helpful email (but publish it to your entire audience).
Once you know exactly who your dream client is, go ahead and write them an email. Read it out loud. Does it sound like something you would actually say to that specific person? And if you were to actually share this content with your dream customer, what kinds of follow-up or clarifying questions would they ask next?

how to work with dream clients

Be sure to include that next-level information in your email too – that’s where the secret sauce is. Now… publish this email as a blog post or newsletter that goes out to your entire list! It might feel too specific since you were just writing it to one person but – I promise – that’s the content that resonates with hundreds.


>> Free mini-training: GET THE DREAM CLIENTS YOU WANT<<
Join Tara & Kathleen for a live webinar on March 31st at 12PM central
Save your spot here
(A recording will be available at the same link you RSVP)

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How to Package Your Coaching Offering | Braid Creative & Consulting

packaging your coaching offering

Last week I shared a few tips and strategies for branding and selling yourself as a coach. Today what I really want to share with you is how to package your coaching engagements in a way that will help you close more deals, get more clients, and confidently take those clients through a structured process that delivers exactly what they’re looking for.

set up a coaching business

1. Identify your coaching style

Last week we talked about narrowing in on your niche as a way to get specific about what you do, but what’s the tone and style of how you work: Are you a tough-love coach? An intuitive coach? A step-by-step methodical coach?

A great way to find your true coaching style is by explaining to your best friend what you do. You want this to be someone who is familiar with your work but maybe doesn’t totally understand what you do for a living all day. Share with her a couple case studies of what you do. Better yet, grab your smart phone and hit “record” on the conversation. As you listen back on the conversation of “what you do,” you’ll start to see themes, common words, and phrases rise to the surface. And because you’re talking to your best friend, you’re not putting up any fronts or using confusing industry jargon.

2. Clarify your offering

The great thing about being a coach—or creative entrepreneur in general—is the flexibility and freedom to work with your clients any way you like. But this can be a double-edge sword that can leave your engagements feeling unstructured and as if you’re reinventing the wheel every time you work. It’s a trap I’ve seen far too many coaches fall in. Without a clarified offering, your potential dream client isn’t going to feel confident hiring you.

structure a coaching business

Start packaging your offerings by laying out:

  • A list of topics and tools you use to help your clients throughout your engagement
  • The frequency and duration in which you’ll work with your clients (how many sessions over how many weeks / months)
  • How you meet with your clients (over the phone? in person? on Skype?)
  • How much it costs and how you like to be paid

pricing your coaching offerings

It’s important to note that your packaged offering (or offerings) is the thing that will change the most in your business. With each client you work with, you’ll see what works, what doesn’t, and refine and reiterate your offering and services (and positioning!) accordingly. So don’t be afraid that by defining an offering you’re boxing yourself in!

We get asked a lot how many packages you should offer – I think two is great and anything more than three gives your potential client too many options. (This is why we don’t believe in a la carte-ing your offerings either!)

3. Worksheets work!

Unless you’re an experienced coach with loads of confidence, going into a conversation without a solid process is super risky. The conversation can easily go off the rails leaving you and your client feeling all “WTF” by the end of the session. My best piece of advice is to structure your coaching sessions around specific homework exercises and worksheets! It’s doesn’t have to be anything fancy. These worksheets simply act as a conversation facilitator. They help you share (and remember!) your tools and how you help. Plus, they’ll help your client stay on track and feel like they’re actually “doing” something. It’s a win-win!

creating a coaching business

A worksheet can be tricked out with charts and graphs or it can be as simple as prompts followed by blank spaces available to fill in. Start by listing out all your typical tools. Imagine that you’re explaining them to your client and how much easier it would be to share these tools if you had them summed up in a worksheet! Grab a stack of paper and start sketching by hand what these exercises would look like. From there you can give you sketches to a designer to refine or DIY it.

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Lastly, I want to share with you a worksheet that comes straight from Lesson 3 of the Braid Method ECourse. Use this exercise, The Steps You Always Take, to map out what your client’s situation looks like before they work with you and what they get when you’re done. Then, fill in how you as the coach or guide get from start to finish to get the results you want to deliver.

DOWNLOAD: THE STEPS YOU ALWAYS TAKE WORKSHEET

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THE BRAID BLOG from TARA AND KATHLEEN
Braid Creative & Consulting is branding and visioning for creative entrepreneurs and purposeful businesses. The Braid Blog is where we share weekly insights and resources for getting clear about your vision and voice, sharing content that attracts your dream client, and creating the brand positioning you want to be known for.

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blend who you are & what you do,

share & sell your creative expertise,

attract your dream customers,

& make your business vision real

This ecourse is for creative people like designers, photographers, stylists, lifestyle coaches, wellness professionals, yogis, foodies, writers, bloggers, and creative consultants. Whether you’re just starting out, or have lots of experience, our step-by-step guidance will help you create a brand and business vision that feels more clear, confident, and like the true you.


 


 

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